• Mar 24, 2012
There is little question that Ford, under the leadership of CEO Alan Mulally, has perhaps never looked better in terms of product and financial stability.

But it's been less than four years since the company's stock was hovering near $1.00 a share. The Ford family was making noise about selling out. And Mulally was actually lampooned on Saturday Night Live.

Bryce G. Hoffman, a reporter for The Detroit News, has penned a new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, on the fall and rise of the Blue Oval. The book really begins with the 2000-2001 Firestone tire recall, continues through the 2008 financial meltdown and eventually finishes with the comeback and reformation of the company under Mulally.

David Kiley, Editor-in-Chief of our sister site, AOL Autos, reviews the book here for HuffingtonPost Detroit, bu you can check out a video interview with Hoffman talking all things Ford after the jump.


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    • 1 Second Ago
  • 7 Comments
      billfrombuckhead
      • 2 Years Ago
      I can't wait for Hurricane Marchionne to hit Ford in the next 6 months. Mulally left Boeing at just the right time and he'll get out of Ford at the right time as well. Ask Lincoln dealers how great Mulally is. I heard they were getting a version of the "Dreamliner". ROFL. Marchionne is on 60 minutes tonite
        guyverfanboy
        • 2 Years Ago
        @billfrombuckhead
        Marchionne will be on 60 Minutes tomorrow on Sunday. ;-)
      billfrombuckhead
      • 2 Years Ago
      I would rather have Lutz than Mulally. In fact there is no comparison. The biggest problem at Ford was that Billy Ford wouldn't or couldn't impose his will on the company to make common sense decisions, Mulally came in told everyone if they keep pissing in the tent they're fired. Mulally isn't the first Detriot CEO to install a bunch of turbos and declare victory, Iacocca already did that. Think about this, which is a better call? A full line of front wheel drive Lincolns and only front wheel drive based Lincolns or Chrysler's upcoming Alfa Romeo D-Evo Rear wheel drive platform for the Dodge Avenger.replacement
        Randy
        • 2 Years Ago
        @billfrombuckhead
        You sir are 100% wrong. Read the book. I'm on page 180 and it's better than Harry Potter. Of course I didn't actually read Harry Potter and I'm a car guy but hey, that's my opinion. But you being wrong is not an opinion, that's just true. Sorry friend, try again!
      • 2 Years Ago
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