Jaguar Land Rover and Chinese automaker Chery Automobile Company have filed paperwork to enter into a joint venture. Under the agreement, the two Tata Motors properties will manufacture both Jag and Land Rover vehicles and engines, as well as a new line of vehicles developed with Chery. The joint venture will also create a research and development lab and sell the products created by the partnership. Land Rover has had its eye on boosting sales the still-growing Chinese market for some time, and the move looks to be a smart first step in that direction. While overall vehicle demand has softened in China, wealthy buyers are still thirsty for status-symbol vehicles like those in the Jaguar and Land Rover portfolios.

Now that both companies have agreed upon the terms, the automakers must get approval from the Chinese government before the joint venture can become official.

Land Rover isn't the first company to jump into bed with Chery. As Automotive News reports, last year Subaru submitted a a deal with the Chinese company to regulators to produce vehicles in the People's Republic. So far, no announcement has been made on that venture's progress.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 3 Years Ago
      Well, the reliability of either of those brands couldn't get any worse, so that's par for the course. Before you jump on my case, I did lease 2 brand new 2003 Land Rovers HSE for a company and won a lemon car law suit against them. While I've never owned a Jaguar, their reputation precedes them.
        • 3 Years Ago
        Buying an expensive vehicle with costly repairs and proven bad reliability just says, "I don't mind, I've got money to spare." It's not like people are buying a $100,000 Tesla Roadster because of rising gas prices.
      • 3 Years Ago
      Superior Indian technology going to the Chinese. Oh wait
      • 3 Years Ago
      So Chery will be as big as the current VW/Toyota/GM leaders in 5 - 10yrs... here's hoping they do a Hyundai and improve quality outta sight at the same time.