It turns out the rumors were true: Nissan CEO Carlos Ghosn has officially announced the resurrection of the company's storied Datsun nameplate. The company will use the brand to strengthen its foothold in emerging markets from Indonesia to India and Russia, offering buyers inexpensive, fuel-efficient vehicles with loads of content ride out of the box. Last year, Nissan sold 60,000 units in the quickly growing Indonesian market, and the company aims to see that number swell to 250,000 units by 2014. That may seem ambitious, but total industry volume is set to balloon to nearly double its current size 890,000 units per year by 2017 according to analysts.

Datsun now marks the third brand in the Nissan stable alongside Infiniti. The automaker retired the Datsun nameplate in 1981 after reestablishing itself in the States as Nissan. With a new focus on low cost, small-displacement hardware geared toward emerging markets, we sadly don't expect to see the Datsun name reemerging on our shores any time soon. Hit the jump for the brief press release.
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Nissan CEO expects strong growth in Indonesian auto market
- Carlos Ghosn details Indonesian investment and the launch of Datsun -

Production capacity to grow to 250,000 by 2014
33 billion Japanese yen investment
Nissan strongly supports Indonesia's green car program
Return of the Datsun brand

JAKARTA (20 March 2012) -- Nissan Motor Co., Ltd. today announced measures to strengthen its production base and sales presence in Indonesia. Total capacity will increase to 250,000 annually by 2014, with the workforce expanding to 3,300, and sales outlets are planned to increase to 150 by 2015.

On March 19, CEO Carlos Ghosn met Indonesia president Susilo Bambang Yudhoyono and reiterated Nissan's commitment to the nation's motorization.

"Nissan is bringing new jobs and new vehicles to Indonesia," said Ghosn. "We are going to expand our production capability and offer a new and exciting product line here."

The new plan announced today will make Nissan's Cikampek site, located 80 kilometers outside of Jakarta, one of the largest production facilities in the ASEAN region for Nissan.

In 2011, 890,000 vehicles were sold in Indonesia, for the first time making the nation ASEAN's largest car market. Nissan is in line to achieve its sales objectives of 60,000 units for fiscal year 2011. Indonesia total industry volume is estimated to increase nearly double by 2017 compared to 2010, largely driven by the introduction of the Green Car program now being drafted by the Indonesian government. Nissan strongly supports the program and looks forward to its speedy ratification.

While talking to the media, Ghosn announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti. Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan's DNA. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014.


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    • 1 Second Ago
  • 82 Comments
      throwback
      • 2 Years Ago
      Far be it for me to question the wisdom of the great Carlos, but wouldn't the Nissan name work in emerging markets?
        snap_understeer_ftw
        • 2 Years Ago
        @throwback
        depends on the demography they're after......I grew up in a 3rd world country from 6 months old until I was 19.............old Datsuns were VERY VERY prevalent and lots of people know the nameplate as well as they know Nissan.......They're even aware it's the same company
        _I_I_II_I_I_
        • 2 Years Ago
        @throwback
        Exactly. I can't understand why it's necessary to disconnect entry buyers from the Nissan brand. They will move upmarket, and when they do, the chance is greater that Hyundai, Toyota, VW, or somebody else will get their later purchases. It's not as if the Nissan brand's dignity and value are hurt by entry business.
      Big Squid
      • 2 Years Ago
      I can confirm that the 1976 Datsun 610 was an excellent small sedan.
      Rocco
      • 2 Years Ago
      I owned a 240,280 and a 280ZX and these were he most trouble free cars that I have ever owned. The ZX had 190,000 miles and ran fine when I gave it to my grandson, he totaled it the next day! The Datsun/Nissan inline six was probably one of the best engines ever produced especially the injected models.
        Peach
        • 2 Years Ago
        @Rocco
        I too had a 240 and 280ZX... man, 'o man... those were THE GOOD OL' DAYS. Loved my ZX so much I still have dreams where I'm driving it!!
      Esher127
      • 2 Years Ago
      My prediction: Expectation = reinvented RWD 510. Reality = Versa with a Datsun badge. :(
        RA
        • 2 Years Ago
        @Esher127
        well, isn't that what they're exactly stating they will be doing? cheap cars for emerging markets. of course we'd all like the legendary brand back!
      CarCrazy24
      • 2 Years Ago
      Bring it here with a proper successor to the 240Z!
      Eli White
      • 2 Years Ago
      I wish I had held on to my little 1971 Datsun 510 sedan.
      jvc33
      • 2 Years Ago
      The 'Datsun' name was retired in the USA in 1984 - NOT 1981 as the author of this article states. I know, because I purchased a new 1983 Datsun 280ZX in 1983.
      The Macway
      • 2 Years Ago
      Still got our original datsun 1966 1600 roadster with the factory porthole top, and it runs just fine. Good luck to the new datsun, and welcome back!
      Osama
      • 2 Years Ago
      Lightweight six speed retro 510? Please? :D
      John
      • 2 Years Ago
      datsun had to change its name after the B-210. dangerously slow and rusted before it left the dealers lot. Oh and ugly. Blew up on impact more than the Pinto. Then they tried the Z-series a str. 6 side draft desighn that dated back to the Tempest O.H.C. or just add two cyl to a Pinto motor . The floor rusted out after two rains. the 2+2 looked wrong and the 2-seater was to small. Yeah we want to remmeber them as some thing better. But they where not,
        jvc33
        • 2 Years Ago
        @John
        I had forgotten about the rust issues with Datsuns. My 1983 280ZX starting rusting around the driver's and passenger's doors by 1987. There was also a rust issue around the fuel filler area.
        mts22
        • 2 Years Ago
        @John
        I always thought the 1976 B210 hatchbacks were nice looking cars. I was too young to drive one, but always wished I could one day own one. Never happened though. ;-/
      dsherline
      • 2 Years Ago
      The link reads, "Nissan Confirms Return of Iconic Model". I have to ask, Oh? What model would that be, and click on the link. Once again I have to say where does AOL find the idiots who write the links and captions for their home page? Or better yet, why do they keep them? Datsun was the BRAND name with numerous MODELS.
        desertrider1976
        • 2 Years Ago
        @dsherline
        Thank you! I was wondering if I was the only one who spotted that terminology error. Where AOL finds the idiots is one thing, but I also wonder who the idiot is that hires them in the first place. As jvc33 said above, apparently there are no requirements for journalism these days.
      Avinash Machado
      • 2 Years Ago
      Nice to see a iconic brand coming back.
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