It looks as though Subaru will be producing considerably more BRZ, Toyota GT 86 and Scion FR-S units than previously thought. According to FT86club.com, Yasayuki Yoshinaga, president of Fuji Heavy Industries, has announced that his company will produce 100,000 units per year at the Subaru plant in Ota City, Japan. (That figure accounts for every iteration of the sports coupe.)

So far, Toyota has seen around 7,000 orders for the GT 86, while Subaru fans have raised hands for 2,500 units. Those numbers are seven and 5.6 times more than each company's monthly sales goals, respectively.

Last we heard, Subaru was only planning to sell 6,000 BRZ units in the States in the first year. With the new production figures, it remains to be seen if the company plans to alter that figure to satiate the apparent demand. While some of the pre-order buzz will certainly die down after the vehicle has been around for a few months, we'd like to hope that sales will remain strong.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 70 Comments
      miketim1
      • 2 Years Ago
      Depending on how my jobs and my checks go a Scion my find its place home with me.. in either red or black.. lowered with some nice rims
        torqued
        • 2 Years Ago
        @miketim1
        From what I've read, the performance of this release is quite good. Nobody on this blog seems to like the 200hp number, but if it's as fun to drive as they say, that could be enough for me. No interest in rice, but it wouldn't be just a track car either. There is a middle ground that 95% of us fall in. And of course if they do make a higher performance version, it'll be significantly more expensive, worse on gas, etc. I bought a WRX even though the higher performance STI was available. I just couldn't justify the $10k difference in price.
          Polak_RX8
          • 2 Years Ago
          @torqued
          yeah, 200hp is a good number, I own an RX8, which is pretty much torqless, however its a blast to drive and rev. As long at this car does not feel like a genesis coup when driven, I would even consider trading in my rx8 and go for the subie version.. especially for the gas savings lol
          Brian
          • 2 Years Ago
          @torqued
          I don't know, I would love to see a turbo option for this car. I am already disappointed in the 306HP from my Lexus IS350 so I know this engines output wouldn't be worth it as is... Keeping my eye on it though
          k_m94
          • 2 Years Ago
          @torqued
          The age old saying is true then. Horsepower really does sell cars to a lot of people. Even if the car is cheapish, lightweight, with a finely tuned chassis built for driver experience and handling, anyone with access to an internet connection is screaming "NEEDDZ 300HP DURRR!!!!!". Dont get me wrong, a turboed 300hp FR-S is a more exciting prospect than a 200hp one, but then again adding gobs of power to any car is fun. Whether it needs it is another matter.
        Toddley
        • 2 Years Ago
        @miketim1
        You should wait until they inevitably release a higher-performance version.
          Slideways
          • 2 Years Ago
          @Toddley
          A higher-performance version isn't that necessary ... It's a good idea but how many are going to throw it on a track? Probably a few percent. Many are just going to slam some rice or proper mods for show.
          miketim1
          • 2 Years Ago
          @Toddley
          I guess... but are they going to make one ? And to be honest.... i live in NY.. roads or horrible and there's traffic everywhere... I dont ever track race so getting the higher performance model would be a waste IMO. I can only go but so fast... and the way gas prices are looking these days I would go for the MPG getting model. If I lived in FL this convo might go a different route lol.
          Polak_RX8
          • 2 Years Ago
          @Toddley
          up to you guys, but I always reccommend waiting one cycle year before purchase, so they can get rid of the kinks and see what else will pop up. plus if you finance wait for the 0% i'll come at some point.
      Hazdaz
      • 2 Years Ago
      I really like this car, but even I think that that 100k number seems rather optimistic. Sure, its split up between 3 different badges, and that number would have to be worldwide sales, but still seems rather high for a sports coupe.
      Erik Tomlinson
      • 2 Years Ago
      I love the idea of this car as it is, but if I bought one now and they released a turbo later I'd be pissed... even if it's totally unreasonable. Sigh.
        Gorgenapper
        • 2 Years Ago
        @Erik Tomlinson
        I wouldn't buy the first year of any newly-engineered vehicle, generally speaking.
          nickms3
          • 2 Years Ago
          @Gorgenapper
          Whoever down voted this guy is wrong. generally speaking he is right.
      Will
      • 2 Years Ago
      With that many BRZs rolling down the line I'm worried for the cute, wild Alcantaras harvested for those badass chairs. They may get hunted to extinction!
      CarCrazy24
      • 2 Years Ago
      How bout they give us a release date? This looks like a great car, if they ever decide to sell it this year.
      nickms3
      • 2 Years Ago
      Was it he right move to have the Subaru's engineers do all the development or would it of been better off under Toyota's watch? Regardless, from the reviews it seems Subaru did a fine job. Just curious how it would of ended up as a Toyota.
        k_m94
        • 2 Years Ago
        @nickms3
        Probably with an I4 hybrid setup, and FWD. Also shaped like a jelly bean, with a Prius badge on the trunk. j/k
      nickms3
      • 2 Years Ago
      That is a pretty ambitious number there. Hopefully they produce way too many and you'll be able to pick one up at a discount price. And in response to XT6Wagon, North America will see the large majority of sales, those other markets you list sell in very small numbers minus Europe. I agree with Mikecalabrese that somewhere in the neighborhood of 50k units is a more reasonable estimation.
      • 2 Years Ago
      [blocked]
        Quen47
        • 2 Years Ago
        Aaaaaand everyone's stereotype of a Mustang owner is confirmed.
        jboogiezx6
        • 2 Years Ago
        this little guy still plays with elmos...dont feed the troll
        • 2 Years Ago
        [blocked]
        torqued
        • 2 Years Ago
        Don't feed the troll, people. Its not the real Elmo.
        Zoom
        • 2 Years Ago
        commenter should be banned. for being a troll.
        AP1_S2K
        • 2 Years Ago
        I knew Elmo was an idiot, but this truly confirms it. It looks as though you live through your cars identity (your avatar) because your own persona is too "faggoty". Who cares if your Mustang will smoke it? It's just a car, and we're all into cars. It's the person behind the car and what you do with it that makes it what it is.
          k_m94
          • 2 Years Ago
          @AP1_S2K
          This isn't Elmo. This is the imperonator troll real Elmo thinks is Lorenzo. You can easily tell the difference. One has the maturity and language of a no life 7 year old obvious troll, the other at least knows basic English and isn't a troll, though has many enemies on this site. Maybe for being a critical, opinionated anti-troll, or for always assuming he's right.
        • 2 Years Ago
        [blocked]
      50 AKA Ferrari
      • 2 Years Ago
      Silly mustang owners with their dummy comments... Nobody cares about your 1800's based rear suspension car. Camaro's OWN you at this point and soon BRZ/FR-S will too. Embarrassing.
        Ron
        • 2 Years Ago
        @50 AKA Ferrari
        LOL!!!! Mustangs may not be my personal choice but you go ahead take that brz to the track with a group of mustangs. I am pretty sure every trim, from the base v6, the GT (which is only 2k more than a BRZ limited, and has 444hp this year), the Boss 302, and up will lap consistently faster than you.
        Thenewblack
        • 2 Years Ago
        @50 AKA Ferrari
        There are four incorrect statement's in your short comment. Congratulations.
        jtav2002
        • 2 Years Ago
        @50 AKA Ferrari
        Camaro's own nothing over the Mustang except for being heavier.
        Brian
        • 2 Years Ago
        @50 AKA Ferrari
        What an unintelligent comment.... SAD
        k_m94
        • 2 Years Ago
        @50 AKA Ferrari
        Silly camaro fanbois with their dummy comments... Nobody cares about your dull driving, Fisher Price based interior car. Mustang's OWN you at this point and soon BRZ/FR-S will too. Embarrassing. C wut I did thar?
      sonbuster
      • 2 Years Ago
      Subaru not making their version all wheel drive is quite sad.
        RodRAEG
        • 2 Years Ago
        @sonbuster
        Why? By not making an awd vehicle, they've made a dynamic and fun little rwd car that has garnered praise from Chris Harris. If for some reason I ever sold my M Coupe, this is one of the few new models I would consider buying.
          torqued
          • 2 Years Ago
          @RodRAEG
          Because Scion offers a dynamic and fun little rwd car called the FR-S. There's very little to warrant buying one over the other right now. RWD vs. AWD would give both camps what they wanted, stay true to Subaru's image, and they'd probably sell a lot more because they'd be appealing to a larger demographic (Gross generalization: Northerners get scared away from RWD cars because of the winters, Southerners don't want the weight and fuel penalties associated with AWD). I still like the car, but I'd like it more if I had the choice.
      BAirey
      • 2 Years Ago
      I'm holding out for a D4-S 2.5 with 250hp. That would be almighty! A turbo is synonymous with Subaru but against the philosophy of this car. If STI got involved I want weight reduction big brakes and NA 250hp.
      Ron
      • 2 Years Ago
      I still don't get how this car is going to compete against the 2013 Genesis coupe.... The 2.0t r-spec is $26.5k, and the 3.8 r-spec is 28.7k... . Both with brembo brakes, LSD's, 19" wheels with summer tires, and both with better HP to weight and better torque curves than the FR-S. Granted I heard the 2013 under-steers slightly on turn in (heard the same about the BRZ), but that is easily fixed. Just not sure how I can go look at a 28k brz limited, and then go look at a 28.7k 350hp v6 r-spec, and walk away with the BRZ?
        breakfastburrito
        • 2 Years Ago
        @Ron
        if buyers really cared more for power than anything else, they'd buy the Mustang- not the Genesis. The BRZ is the first lightweight, front engine, rear wheel drive, hardtop coupe from japan in quite a while. It's a track car. The Genesis is a nice street car.
    • Load More Comments