When it came to Coda Automotive's first-ever sales of its battery-electric Sedans, it was an all-Golden State affair.

The Los Angeles-based company sold its first three vehicles last week, with a pilot from the San Francisco Bay Area named Randy becoming the official first Coda owner in Northern California. In Los Angeles, the first cars went to Carmen, "an eco-conscious advertising executive," and Coda founding investor and board member Daniel Weiss. Aside from getting their hands on the first Coda, buyers of the first 500 Sedans will get "limited edition features" including a numbered plaque on the center console and a custom key chain.

Coda, which opened its Los Angeles headquarters late last year, shipped its first vehicles from its Benicia, CA, plant earlier this month. Coda is offering test drives of the car at two Los Angeles locations as well as at dealers in the Silicon Valley, Orange County and San Diego.

The company has estimated that it will sell about 14,000 Sedans during its first full year of production and will be making 50,000 vehicles a year by 2015, according to Wards Auto, Coda sells a version of its Sedan with a single-charge range of up to 150 miles for $39,900, as well as a $37,250 version with a 125-mile single-charge range.
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Newest US-Based All-Electric Vehicle Manufacturer Celebrates the Start of Consumer Sales

LOS ANGELES, March 16, 2012 /PRNewswire/ -- California drivers bid farewell to the gas pump and enthusiastically picked up the keys to their all-electric CODAs from their local CODA dealers today. CODA Automotive executives and dealer representatives celebrated the first three sales of the all-electric 2012 CODA five passenger sedans across the state.

"Watching our dealers deliver the first vehicles to customers is an incredibly fulfilling milestone," said Phil Murtaugh, CODA Holdings CEO. "All three customers share our conviction that advances in technology can help solve the energy challenges that have weighed down our economy and our environment for decades, and we're thrilled to have them help bring us one step closer to fulfilling our founding vision."

CODA's Los Angeles customers were joined by Mr. Murtaugh and owner of the CODA Los Angeles dealership, Dana Martin, at the CODA Los Angeles Experience Center. Carmen of Los Angeles, an eco-conscious advertising executive, and Daniel Weiss; CODA Holdings founding investor and board member, and Angeleno Group co-founder and managing partner; are now proud owners of a black and white CODA, respectively.

"We're thrilled to deliver the first CODA sales here in CODA's backyard," said Martin. "We feel that Los Angeles is filled with committed drivers like Carmen and Daniel, who want an all-electric sedan that has reliable range, comfortable configuration, access to the carpool lane and leaves home fully charged each morning."

The first CODA owner in Northern California is Randy of Redwood City, a pilot with a passion for technology. CODA Executive Chairman Mac Heller and President of Del Grande Dealer Group (DGDG) Shaun Del Grande delivered a silver CODA to the new EV owner.

"We're delighted to offer the all-electric CODA to Randy and many more Northern California drivers in the near future," said Del Grande. "As the first dealership in the area to offer the CODA, we're excited to provide Northern California drivers with what they want: a reliable range, zero emission sedan and ultimately, the option to be independent from fossil fuels."

All early reservation holders were selected based on the vehicle specifications they requested and will automatically receive a numbered plaque located on the center console and custom key chain. Commemorating the start of the CODA movement, the first 500 retail vehicles come with the limited edition features to signify that the EVs are among the first CODAs to hit the road.
The new 2012 CODA is the first all-electric five-passenger, mid-size sedan with full rear seating and trunk space that meets American drivers' daily transportation needs without an ounce of gasoline:

Best-in-class(i) EPA range rating: The 31kWh 2012 CODA mileage vehicle features 88 miles per charge. Depending on driving habits, it can be driven up to 125 miles(ii) on a single charge, nearly four times the average daily commute(iii).
Best-in-class range per dollar: The 31kWh 2012 CODA has an MSRP of $37,250, and can go up to 125 miles on a single charge. In California, federal and individual state tax saving and credits may bring the price down to $27,250(iv).
Fast and easy recharging: An unbeatable 6.6kW onboard charging capability provides a full charge in about six hours on 240 V (Level 2 EVSE).
Dependable range: The active thermal management system provides constant battery care by keeping the battery pack at its optimum temperature in hot and cold weather conditions.
The best EV battery warranty: The electric vehicle sedan is powered by an efficient Lithium-iron Phosphate (LiFePO4) battery pack with an industry leading 10-year, 100,000-mile limited battery warranty.

More information and reservations for the CODA are available at www.codaautomotive.com. Test drives of the 2012 CODA are available at the following CODA locations: CODA Los Angeles, CODA Silicon Valley, the CODA Experience Center at the Century City Westfield Mall, Fladeboe CODA at Irvine Auto Center, and the Marvin K. Brown CODA San Diego.

About CODA Automotive
Headquartered in Los Angeles, CODA Automotive is a privately held company that designs, manufactures and sells all-electric vehicles. The first CODA EV is a zero emission four-door, five-passenger sedan with a full-size trunk that is designed to meet American drivers' daily transportation needs. Its parent company, CODA Holdings, and its other business lines – CODA EV Propulsion Systems and CODA Energy – develop clean technology products to reduce global dependence on fossil fuels and the social, economic and environmental destruction that follows. For more information, visit www.codaautomotive.com.

(i) Best EPA range in any non luxury compact battery electric vehicle (BEV) class.
(ii) The 31kWh MY2012 CODA has an EPA rated range of 88 miles per charge and can easily achieve 125 miles in the federally mandated laboratory test that simulates city driving (commonly called the LA4 city cycle or Urban Dynamometer Driving Schedule). Actual range and vehicle performance will vary depending on personal driving style, speed, traffic, temperature, weather conditions, and cargo load.
(iii) The average driver drives 29 miles a day, according to the Bureau of Transportation Statistics website.
(iv) After state and federal tax savings, net as low as $27,250 in California. MSRP $37,250, with federal tax savings from 0-$7,500. CA State rebate of $2,500 (while available) – some states have higher rebatesof up to $7,500. Excludes tax, title and license. Initially available through online reservation process. Subject to change. To help determine rebate eligibility, please visit http://www.irs.gov/newsroom/article/0,,id=206871,00.html/


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    • 1 Second Ago
  • 46 Comments
      ev_ftw
      • 3 Years Ago
      The guy in the picture looks really unhappy... All he's thinking is "I wanted a BMW and I bought this crap instead."
      PR
      • 3 Years Ago
      From the presser: "The 31kWh 2012 CODA mileage vehicle features 88 miles per charge." So is it safe to project that with the 36-kWh battery pack, the bigger battery version of the Coda will get rated at 102 miles per charge (EPA)? That's what the simple math would indicate by just dividing miles per kWh. Or is it more complex than that? Because a 100+ mile range EPA rating would be pretty sweet. PS -- minor pet peeve; Now that the EPA rating has been established for the 31-kWh Coda, shouldn't everyone stop using the 125 mile manufacturer's number? Because that's what's been done with the Leaf and the Volt and the Mitsubishi. They all had higher numbers before the EPA rated them, and nobody uses those old numbers anymore.
        Spec
        • 7 Months Ago
        @PR
        That is probably a reasonable inference. You probably lose a little bit of range because it would weigh a little bit more but you'd still be near the ~100 mile mark. Lots of people still use the 100 mile number for the Leaf but I agree that should be abandoned. Keep everything on an even comparison basis.
        EZEE
        • 7 Months Ago
        @PR
        They may be keeping the 125 for marketing purposes. Some people will believe it, and then they can innocently say, 'oh, we were going to change that tomorrow.'
        solas
        • 7 Months Ago
        @PR
        Yes, it's more complex than that. The most obvious is: more kWh battery pack = more weight. More weight = less efficient more kWh battery = bigger size More size = ... etc.
        Grendal
        • 7 Months Ago
        @PR
        Agreed, PR. They shouldn't be advertising a 125 mile range when the EPA rated them for 88 miles. That kind of advertising just makes EV's look bad. At this point EV manufacturers need to start underpromising and overdelivering when it comes to range. Even Tesla is guilty of this with their 300 miles at 55 MPH for the Model S. EV makers should begin using estimated City, Mixed, and Highway ranges to be perfectly clear to their customers. Doing that will also promote EV's to the mass market who don't understand how EV's work.
      Brian H
      • 7 Months Ago
      They specify in the presser that the 125 miles is "easily achievable in city driving". City stop-go driving is an EV strong point; full torque, full efficiency, regen energy recovery. Opposite of ICE cars.
      MTN RANGER
      • 3 Years Ago
      I wish them luck. But 14k units? Make that 6k to be realistic.
      Dan Frederiksen
      • 7 Months Ago
      "The company has estimated that it will sell about 14,000 Sedans during its first full year of production" I'd be impressed if they deliver 1000. and quite surprised if they get anywhere near 14k. I'm guessing they will sell around 200 plus maybe some fleet sales. and I wouldn't be surprised if they sold only 14.
        Chris M
        • 7 Months Ago
        @Dan Frederiksen
        Overly optimistic, all right. The Nissan Leaf sold about 10,000 in it's first year, and it is cheaper and has a bigger dealer network. The Volt did just over 7,000 last year and has much greater range, though a slightly higher price. To make matters worse, Coda will have to deal with EV or PHEV competition from Nissan, Chevy, Toyota, Ford, Fisker, and Tesla, whereas last year it was just Nissan and Chevy. But with high gas prices, they will sell some!
        EZEE
        • 7 Months Ago
        @Dan Frederiksen
        Yea...your pessimism is probably correct. Unfortunately nothing makes it stand out enough from the leaf or focus to spur interest. It is certainly competitive in performance, but as about as interesting as a brick, and no dealer network behind it, nor marketing power like Nissan or Ford. These companies (including Fisker) probably design a business case where they determine what they need to sell, and then launch that as a projection. Unfortunately, what they need to sell and what they want to sell are two different things. This thing, however, has a much better chance of making its numbers than the Fisker does.
      2 Wheeled Menace
      • 3 Years Ago
      A sucker is born every nanosecond.
        Dan Frederiksen
        • 7 Months Ago
        @2 Wheeled Menace
        you eh... didn't think that one through did you? : )
        EVSUPERHERO
        • 7 Months Ago
        @2 Wheeled Menace
        I won't down rate you 2WM, you have been beaten down enough. Hope you are not to traumatized.
      Dan Frederiksen
      • 7 Months Ago
      not to make it harder for them but consider just the aspect of expectation of survival of the company. would you pay 40k$ for a coda instead of 35 for a leaf when you know coda likely wont exist when it needs repairs.. at 25 it would be a different story. ah well, shouldn't spend time on them. they were dead to me when they long ago hinted at high 30s as a price point. then it got ridiculous with 45, now just stupid at 40. they made their choices. and now it's good bye.
      Letstakeawalk
      • 3 Years Ago
      I hope Coda does well. Conservative styling, decent range, and a relatively low price are all good selling points.
        RC
        • 7 Months Ago
        @Letstakeawalk
        I wouldn't pay a dime for this car.
          EVSUPERHERO
          • 7 Months Ago
          @RC
          Most early adopters don't pay through the nose in order that some day price will go down, but it helps. They pay through the nose because they think it's a good idea and makes them unique and has a use. Flat screens, computers, cell phones, all were owned, only by early adopters, once upon a time. If it was for sale in 2008, I would as Gore says, " be interested to buy".
          Letstakeawalk
          • 7 Months Ago
          @RC
          Do I hear 9¢? Do I have any takers at 9¢? I've got a 2012 Coda sedan, with a 100-mile range, on the block for 9¢ - never buy gas again!
          carney373
          • 7 Months Ago
          @RC
          I would. I would pay thousands of times more than a dime for it.
          Edge
          • 7 Months Ago
          @RC
          >I would. I would pay thousands of times more than a dime for it. Yeah, I would pay $200 bucks for it also.
        Car Guy
        • 7 Months Ago
        @Letstakeawalk
        "Conservative" styling? Come on now...........this thing has 1990's Corolla written all over it.
          Joeviocoe
          • 7 Months Ago
          @Car Guy
          "but nothing that might be considered objectionable." For that price... yeah, "conservative" styling is VERY objectionable.
          Letstakeawalk
          • 7 Months Ago
          @Car Guy
          "conservative" : "adj., cautiously moderate or purposefully low: a conservative estimate. traditional in style or manner; avoiding novelty or showiness: conservative suit." Yep. I'll stick with "conservative" styling. Coda didn't seem to worry too much about the aesthetics, but it's not ugly. Simple, plain, maybe boring even - but nothing that might be considered objectionable.
      jkirkebo
      • 7 Months Ago
      I'd still want the 55mph numbers too. I have no problems attaining and even exceeding them regularily on long-distance drives. Same goes for ICE mpg numbers. I just drove 475 miles in our 2005 VW Touran 2.0TDI DSG and averaged more than 52mpg. My Leaf has averaged 4.6 miles/kWh for the last few days and it's still pretty cold here.
      marcopolo
      • 3 Years Ago
      Good luck to Coda, The more choice the better. Hmmmmm.....the offer of a free key chain sounds good......
        Nick
        • 7 Months Ago
        @marcopolo
        Buy TODAY and get a fee key chain - call 1-800-CODA to benefit from this limited offer !
      pete.angel
      • 7 Months Ago
      Not a single person involved in the conceptualization and engineering of this car is still there. This guy will make a great spokesman for the recall/class-action lawsuit. Strong chin.
      Brian H
      • 7 Months Ago
      Tesla beta testers were finding they got higher than claimed mileage in general use. Don't know how that would relate to the new EPA standards, tho'.
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