Fiat scored a major hit with its commercial for the 500 Abarth starring Romanian model Catrinel Menghia. Released last November as a web-only video, the spot exploded in popularity when it hit the airwaves during the Super Bowl in February. Having proven that a dollop of sexiness is enough to get your attention, Fiat has chosen a different but equally well-proven tactic for this new 500 Abarth commercial: babies.

We'll save the plot for your viewing pleasure below, but just mention that teaching your baby to speak Italian is way cooler than sign language.


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    • 1 Second Ago
  • 28 Comments
      mix35
      • 2 Years Ago
      Just saw this tonight on tv. Funny ad
      sick of stupidity
      • 2 Years Ago
      nothing will help this ugly and over priced little dud!
      JF GeSchmidtt
      • 2 Years Ago
      Hey, I have a 1964 Chrysler Imperial like that (mines white) has the 413 CI 375 hp, easily fits the Fiat 500 in the boot, and I am only half as ugly (well maybe not half) as that guy driving. Still kind of like the ad...
        reattadudes
        • 2 Years Ago
        @JF GeSchmidtt
        I seriously doubt you have a 1964 Imperial, because it you did, you'd know that the car in the commercial is either a 1967 or 1968 model (the commercial doesn't show enough of the side to see if it has the 1968-mandated side marker lights), not an earlier one. 1964-1966 Imperials did not have the full width tail lights of the 1967-1968 models.
      turbomonkey2k
      • 2 Years Ago
      That's not an Abarth commercial... Just sayin.
      bchreng
      • 2 Years Ago
      If they used cute babies instead of JLO for their ads in the first place, perhaps sales of the 500 wouldn't be as low as they are. Just sayin.
        Shiftright
        • 2 Years Ago
        @bchreng
        They sold 20k in their first year, with a fumbled intro, bad marketing and a handful of dealers. Mini sold 24k in its first year with a very expensive well crafted marketing strategy, lots of established dealers and the halo of BMW. Not too shabby considering...
        reattadudes
        • 2 Years Ago
        @bchreng
        yet oddly, many of us who actually BOUGHT 500s never even gave who was in the commercials a thought when buying the car.
          flychinook
          • 2 Years Ago
          @reattadudes
          And those people would have purchased 500s if there was no advertising at all. But the point of advertising is to get MORE people to buy the product, and you don't do that by making awful ads that have zero appeal to half of the buying public. Think of it this way, if Tide laundry detergent ran a commercial where Madonna dances senselessly around a box of Tide... they probably wouldn't lose too many customers. People who buy tide like tide and will keep buying tide. But they probably won't get any new people interested, especially men.
      IBx27
      • 2 Years Ago
      I hate babies. I much prefer the girl.
        Quen47
        • 2 Years Ago
        @IBx27
        That's silly. Babies are super tasty on a rotisserie- the mean falls right off the bone!
      Yan Ramírez
      • 2 Years Ago
      Good concept, crappy CG...
      icemilkcoffee
      • 2 Years Ago
      Shouldn't a toddler of that age be in a rear facing seat? Oh wait a second- no rear facing infant seat would ever fit in a Fiat 500.
      Peter Foglia
      • 2 Years Ago
      Esso sicuro batte J Lo le annunci! Take that!
      SPcamert
      • 2 Years Ago
      What the hell does that even mean?!
      AP1_S2K
      • 2 Years Ago
      Yea, and if Kia or Hyundai did a commercial with a kid speaking Korean... I highly it'd go over well (well in Ktown it wouldn't be an issue). It's good Fiat is tapping into the Eurocentric U.S.
      desinerd1
      • 2 Years Ago
      Drove a rental Fiat 500 two weeks ago. It's an OK car but compared to Versa and other cars in this class, overpriced by about $4K.
        Quen47
        • 2 Years Ago
        @desinerd1
        The Fiat and the Versa are not by even the remotest stretch in the same class. You might as well compare an F150 to a BMW 1-series since they are about the same price. Sheesh
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