Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

  • Subaru BRZ and Toyota GT 86 production underway
  • Subaru BRZ and Toyota GT 86 production underway

Finally. It's the moment we've all been waiting for ever since Toyota and Subaru jointly announced their compact rear-wheel-drive sports car: production is now underway.

With an official ceremony at Subaru's Gunma Main Plant, attended by Toyota president Akio Toyoda, Subaru pushed the Big Red Button (quite literally, in case you were wondering) that sent BRZ and Toyota GT 86 coupes down the assembly line. And the event was captured in both still images and video for our viewing pleasure.

Check out our high-res image gallery above, and see below for the video and official press release. Oh, and if you're one of the lucky ones with a deposit down for either the Subaru or the Toyota's Scion FR-S twin (America won't get one with an interlocking rings badge), it's officially time to consider making room in your garage.



Show full PR text
FHI Started Production of the Subaru BRZ and Toyota 86
- Line-off ceremony took place at the Subaru Main Plant in Japan -


Tokyo, March 16, 2012 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, announced that it held a line-off ceremony at Subaru's Gunma Main Plant (Ota-city, Gunma Prefecture, Japan) with Toyota Motor Corporation (TMC) President Akio Toyoda and honored guests in attendance, in commemoration of the production start of the Subaru BRZ and Toyota 86.

FHI and TMC first agreed on business collaboration in October 2005. After the companies expanded their cooperative ties with new agreements related to development and production in April 2008, they then began four years of development. The completion of this joint-development product also marks a great achievement of the alliance between FHI and TMC.

At the ceremony, TMC President Akio Toyoda said, "I would like to express my sincere appreciation to the ceaseless efforts of all FHI people and staff who were involved in the development, production and preparations for both models. The Subaru BRZ and Toyota 86 not have been successfully developed without collaboration between FHI and TMC. We started the alliance for mutual growth in 2005. Now I'm delighted to see this moment that our alliance surely bore fruit."

FHI President Yasuyuki Yoshinaga, after extending his gratitude to all participants at the ceremony, said, "the car symbolizes our corporate strategy in two significant aspects: good progress of our alliances; and advancement of our "select and focus" approach. The start of production today made a huge step for us, but it is not our goal. By constantly refining both models, TMC and FHI hope to nourish each model to be loved by customers all over the world for a long time to come."

Subaru Gunma Main Plant, where minicars were previously manufactured, was recently renewed for the Subaru BRZ and Toyota 86 production. FHI plans to produce the Impreza at the same plant by March 2013.

FHI offers "Enjoyment and Peace of Mind" to its customers through the Subaru brand statement "Confidence in Motion" and its consistent approach to "Engineering excellence".


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    • 1 Second Ago
  • 42 Comments
      imag
      • 3 Years Ago
      It's gratifying to see a new generation of true sports cars on a bespoke platform. Thanks to all those at Toyota and Subaru who worked on these. I am looking forward to driving one.
      Nickolas Saide
      • 3 Years Ago
      I hope that they sell a bunch of these state side. I would love to hear that SIA (subaru's plant in Indiana, where i work) would get to change our Camry line to a BRZ line. It would be nice to only build Subies in our plant! Not to mention the nice discount if it is built by us :D
        Michael
        • 3 Years Ago
        @Nickolas Saide
        Hey...you probably had a hand in building my Outback 3.6!
        Smilingoat
        • 3 Years Ago
        @Nickolas Saide
        I wish that Sube would bring a plant to my home town, we have the highest density of Subaru's int he world. (or at least have in the very recent past)
      Tiberius1701
      • 3 Years Ago
      The Big Red Candy-Like Button???
      Mark
      • 3 Years Ago
      MPG is great for a car that can also be fun. For someone like me with a long commute, we have choices of fun+MPG or utility+MPG (think Prius, Focus/Fiesta, etc). Having more options is always a good thing.
      sstowes
      • 3 Years Ago
      I'm on the fence about this vehicle. I'm in the market for a new vehicle and right now it's just me and my fiance. This has my name written all over it. But then, looking a few years down the road, I don't want to have to trade it in for something bigger (Pontiac G8 has everything I'm looking for in that regard) as our family gets underway. Our niece already takes up enough space and we don't even have her that often. Yeah, two completely different animals, but DAMMIT...I saw the BRZ at the Baltimore Auto Show and I really fell in love all over again. *sigh*
        Patrick
        • 3 Years Ago
        @sstowes
        Funny that you mentioned the g8. My brother is about to have twins and he is selling the g8 for a minivan.
      • 3 Years Ago
      [blocked]
        ravenosa
        • 3 Years Ago
        Funny, I always thought that thing on Audis was people showing their support for the Olympics. I guess some German car fans really ARE badge wh*res...
        canuckcharlie
        • 3 Years Ago
        toyota logo is 3 interlocking rings
          • 3 Years Ago
          @canuckcharlie
          [blocked]
      sonbuster
      • 3 Years Ago
      I FRS looks a bit better, but if the BRZ was AWD i'd pick the subie in a heartbeat.
        miketim1
        • 3 Years Ago
        @sonbuster
        Agreed. The subi should have been AWD leave the RWD to Toyota
      L1011
      • 3 Years Ago
      I was excited about the BRZ until I read here on AutoBlog that Subaru is deliberately limiting the number sent to the USA at 6,000. For that reason alone....PASS! Dealers will be gouging customers with their "market adjustments" and mandatory warranties, paint protection, or other miscellaneous useless crap to pad their profits. Good luck to the 6,000 people who do get a BRZ, I hope you don't get ripped off!
        • 3 Years Ago
        @L1011
        [blocked]
        gwnichol
        • 3 Years Ago
        @L1011
        So buy a Scion.
          L1011
          • 3 Years Ago
          @gwnichol
          Right, and Scion dealers won't be adding mandatory accessories their cars? Sorry to be so cynical, I just know how most dealers operate.
          Matt
          • 3 Years Ago
          @gwnichol
          Toyota does not allow Scion dealers to change prices or add mandatory items or markups. What price is on the windows sticker is how much the car is.
          askroon
          • 3 Years Ago
          @gwnichol
          Matt: what a joke.. Scion salespeople are exactly the same as other car salespeople. they will negotiate and they will tack on markups if demand exceeds supply. Luckily anyone who says "well I'm not paying the markup" will see it promptly disappear.
        tankd0g
        • 3 Years Ago
        @L1011
        So buy the Scion.
      Andre Neves
      • 3 Years Ago
      I honestly can't see what all the hype is about for these two?
        miketim1
        • 3 Years Ago
        @Andre Neves
        There really is no difference.... and if there is its so small it doesnt matter these cars are the damn same.
        SatinSheetMetal
        • 3 Years Ago
        @Andre Neves
        Cheap, RWD, sport-coupe. Fighting the Miata in a very limited segment.
      Smilingoat
      • 3 Years Ago
      I know they are basically identical, but i'd take the BRZ.
      Zoom
      • 3 Years Ago
      Price please.
        • 3 Years Ago
        @Zoom
        [blocked]
      Alex Butti
      • 3 Years Ago
      Here is the pricing of the two cars, for those of you interested: http://www.flickr.com/photos/20733247@N06/6834878954/in/photostream
        Bruce Lee
        • 3 Years Ago
        @Alex Butti
        FYI you multiply the numbers there by 10,000 to get the number of yen it costs.
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