Linsanity's next stop could be your local neighborhood Volvo dealer. If you live in China, that is.

According to a report by Bloomberg, Jeremy Lin, the sophomore NBA sensation is in talks with the Chinese-owned carmaker about signing up to endorse the brand overseas. Lin, the bilingual point guard from Harvard, has entered the NBA limelight this season while playing for the New York Knicks.

According to Bloomberg, Lin is the first American of Chinese descent to play in the NBA. Former NBA All-Star Yao Ming, a Chinese national, remains one of the most popular celebrities in China after his retirement from pro basketball last summer. Tapping into the NBA's growing popularity in China could help boost Volvo, which is not as well known as more established luxury brands like Audi or Buick.

For Lin, capitalizing on his nascent success with Volvo would have to be seen as a positive move, given the fickle world of sports endorsements. As talented as Lin is, the annals of the NBA are littered with flash-in-the-pan guys who had but 15 minutes of fame before fouling out of celebrity life forever.


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    • 1 Second Ago
  • 24 Comments
      BlackDynamiteOn
      • 2 Years Ago
      J-Lin about to get PAAAAAAAAAAAAAAAAID! BD
      joe shmoe
      • 2 Years Ago
      I guess volvo hasn't been watching the nba recently, with the knicks' huge losing streak.
      Mr Angry Guy
      • 2 Years Ago
      You may say Volvo is quite..LINterested in him
      Stinkyboy
      • 2 Years Ago
      WHO is this guy? and why should we care?
      New Shel
      • 2 Years Ago
      Except that he's of Taiwanese descent, not Chinese. China claims Taiwan, but Taiwan, it's people, and its allies disagree. He is a foul lindividual if he does this.
        schizzle
        • 2 Years Ago
        @New Shel
        Except that Lin's maternal grandmother is from Zhejiang Province (near Shanghai) & emigrated to Taiwan in 1950. And, his maternal grandmother's side is responsible for the Lin family's Christian upbringing. So, technically he's actually half-Taiwanese, half-Chinese.
        Fannibal
        • 2 Years Ago
        @New Shel
        Taiwan is 98% han chinese. Mainland china is 92% han chinese. http://en.wikipedia.org/wiki/Demographics_of_Taiwan#Ethnicity_.28Overview.29 Taiwan is more "chinese" than china =P
        MigrantWorker
        • 2 Years Ago
        @New Shel
        If Taiwan's "ally", the US, can publicly announce that Taiwan doesn't belong to China, I would agree with you. The truth is the US government won't do it. That is all politics. And US just uses Taiwan as a chess piece...
        New Shel
        • 2 Years Ago
        @New Shel
        I love folks who apologize for China. Try to understand the difference between nationality and ethnicity. The Swiss don't call themselves Germans. Redheads from Boston are Americans, not Irish citizens. Lin puts money before his lintegrity.
          djdaizzy
          • 2 Years Ago
          @New Shel
          Then you've just contridicted your self; Taiwan is not a nation, look at your passport, what does it say? Republic of China, oh snap, you are Chinese.
      • 2 Years Ago
      [blocked]
      Ben Lee
      • 2 Years Ago
      looks like his 15 LINutes of fame is over.
      feelander
      • 2 Years Ago
      One problem - Lin is not bilingual....
        superchan7
        • 2 Years Ago
        @feelander
        Yeah, I'm not sure he really qualifies as biLINgual. His Chinese speaking ability is supposedly quite scant as he needs his parents to translate during Chinese interviews.
        404 not found
        • 2 Years Ago
        @feelander
        Many Chinese speak English.
      CarCrazy24
      • 2 Years Ago
      Volvo as a sponsor...a safe choice.
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