2013 Subaru BRZ
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If you have your heart set on picking up a new Subaru BRZ, you better get moving. Car and Driver reports the automaker is only shipping 6,000 of the coupes to the U.S. for the 2013 model year. The news reportedly surfaced via a Subaru dealer. While the automaker hasn't officially announced exactly how many 2013 BRZ Coupe models will be allocated for American buyers, it has said the vehicle will arrive in "extremely limited quantities" in the past.

The news dovetails with earlier reports, which indicated the company would need to sell somewhere between 5,000 and 7,000 units at $25,000 a piece to break even, though at the time, no one mentioned Subaru wouldn't bump up production if there was demand.

We've reached out to the automaker for comment and will keep you posted on any forthcoming information. In the mean time, we'll leave you to pour over your finances to figure out how to bring one of these fine-handling machines home before there are none left. Word has it Subaru is already accepting pre-orders.


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    • 1 Second Ago
  • 160 Comments
      AJ
      • 3 Years Ago
      Why are people judging this car before even driving it? They poopoo auto journalists who have said nice things about it. They fault it for being japanese. How shallow is there sense of pleasure that they pass judgment on it purely on the amount it costs? What happened to sense of smile and joy that driving properly handling car gives you?
        jtav2002
        • 3 Years Ago
        @AJ
        Because commenting on AB revolves around making unsubstantiated claims based on per-concieved bias and not actual facts or common sense.
          Jimmy Joe
          • 3 Years Ago
          @jtav2002
          Or, put a Hyundai badge on it and watch all the fanboys posting on Autoblog just gush with excitement over the same vehicle they just trashed.
        AJ
        • 3 Years Ago
        @AJ
        http://www.youtube.com/watch?v=romf-G6CZ7g Chris Harris's impressions on the toyota variant. This guy has driven just about every new car and even owns a GT3 RS 4.0. Look how happy it makes him while driving it. He starts driving around 3:30.
          Hazdaz
          • 3 Years Ago
          @AJ
          Thanks for the link. I've seen that guy review a few other cars, but could never remember his name. He seems to be smitten with the car and his seemingly one complaint is one of my biggest complaints (before getting to drive it yet, of course), is that it doesn't SOUND like a boxer. Its got a very generic exhaust note, which is a shame.
      kuntknife
      • 3 Years Ago
      I've never owned a car before, but I've been eying this car since the first FT-86 concept as a potential first. I'm happy to say I've already pre-ordered a limited, blue manual BRZ at my local subaru dealership, and they've promised to charge MSRP and not gouge! On one hand I feel like a sucker paying MSRP for a car since it costs the dealer less, but seeing as this is a new car in limited quantities I cannot complain at all. Should arrive mid-May. And to reply to one of the comments below about getting an E46 M3, my roommate with a 2011 335 asked what the 0 to 60 time was on this car. I had to chuckle, and it made me realize that the target audience isn't as big as I initially thought. It doesn't promise to be better than this car or that one on a track, but says "you'll have fun". I hope that this becomes a bigger goal for car manufacturers and that Toyota/Subaru can prove it's a profitable goal to chase, but I won't hold my breath. Go ahead, buy your M3, and be happy. You're not the target customer, and that's perfectly fine too. As my car will see itself on public roads 98%+ of the time, 200 HP & 151 ft-lbs shoud be plenty. I don't care if you can go around a track faster, my concern is how I feel when I drive it and how big of a smile I have on my face. I think it's more fun to flog a lower powered vehicle than to barely tap the full potential of a beast. Knowing it's a new car under warranty should help keep that smile going too! And lastly, you should be more concerned about power to weight, not just raw power. For when I want to go wicked-fast, I'll hop on my GSX-R 600 :) Of course, all of this is speculation off of the pre-reviews. For me, the only relevant review comes in 2 months in bright blue. Eek!
        • 3 Years Ago
        @kuntknife
        [blocked]
          • 3 Years Ago
          [blocked]
          Dean Hammond
          • 3 Years Ago
          nardvark....paying MSRP will become more and more common....margins are the lowest they have ever been, so consequently there is less wiggle room....
          nardvark
          • 3 Years Ago
          There's a difference between an incentive and negotiating a lower price than MSRP. The dealer can decide to sell a car for less than MSRP even without a factory incentive. That said, it's pretty common to pay MSRP for a brand-new car model, especially a pre-ordered car. That's not to say it's a good or bad idea, just that it happens with basically ever car that has a fair bit of anticipation built up. Which seems to be all of them these days (I'm looking at you, 2027 NSX).
      Corey Allen
      • 3 Years Ago
      From what I've been reading Toyota will have a TRD supercharged version while Subaru will have a turbo STI version. Should be interesting to compare when they come out. I'm leaning towards the STI with a nicer trim.
      turboawdftw
      • 3 Years Ago
      It will be like the WRX- Subaru underestimated the demand for the car and hoped to sell 20k the first year; But demand was so strong that they sold way more than that. I bet they want to do something similar with this car as well. They would rather sell all 6000 than have any leftovers.
        deeeznuuuts83
        • 3 Years Ago
        @turboawdftw
        Actually, Subaru was only expecting to sell 10,000 WRXs in the U.S. that first year, but they ended up selling 24,000. But yes, I agree, if the BRZ is well-received, there's not much of a reason why they wouldn't at least send more our way, unless they're purposely limiting numbers to keep the cars' resale values higher. Or perhaps they're trying to keep a certain demographic by those numbers while diverting others to the Scion FR-S.
      Jeff
      • 3 Years Ago
      I wish Subaru and Scion (Toyota) well on the BRZ and FR-S twins. Fantastic cars in an era when affordable RWD sports cars are a dying breed. Sounds like a great track car and I like them on paper, but I have a hard time with the lack of power. It's like a Miata IMO, fantastic car, but won't get the respect it deserves simply because it's much slower (in a straight line) than roughly comparable cars (Mustang V6, Genesis 2.0T and 3.8) even if it's vastly superior from a dynamic standpoint. I'll hold out for the STi version already in the works and in the meantime pick up a used S2K for half the price which should deliver comparable performance.
      kaczor
      • 3 Years Ago
      As much as I look at it, there is not one angle I like. Hopefully its different in person??
      ELG
      • 3 Years Ago
      lol autoblog. Its a car with a limited market, not a camry. 6000 is more than enough cars, but Im sure your local dealer will be more than happy to take your deposit and your commitment to buy at MSRP (or higher)
        Juffinstuff
        • 3 Years Ago
        @ELG
        Tell that to Pontiac and the G8. Buddy bought a 2009 G8 GT with options for $24k in 2010, brand new. Great cars in small quantities != mark-up.
      lorenzo
      • 3 Years Ago
      I predict the chassis will act pushy, because the engine hangs out mostly in front of the front axles. Which is a waste of a good cheap RWD car, oh well. http://brz-club.com/2013-subaru-brz-pre-order-day-and-detailed-chassis-drivetrain-engine-and-suspension-pictures/
        MichaelMM
        • 3 Years Ago
        @lorenzo
        Of course it's a relatively light engine, sitting on the axle yet behind the front pick-up points. There is also the transmission, and...oh... The rest of the car. Here is a good life tip: evaluate the system, not the component.
        ELG
        • 3 Years Ago
        @lorenzo
        lolwut? the entire engine is behind the shock towers
        SoCal_E46
        • 3 Years Ago
        @lorenzo
        This car has the lowest center of gravity of any current production car under $100k. You're an idiot.
        TXinD76
        • 3 Years Ago
        @lorenzo
        Actually, it's further back in the BRZ than it is in most cars.
        Hazdaz
        • 3 Years Ago
        @lorenzo
        so some troll on the internet that is looking for attention says that this car will be pushy, but all the reviews so far from people that have actually DRIVEN it, say otherwise.. In fact they say this is one of the best handling cars, period. yeah, I wonder who I'll believe.
          • 3 Years Ago
          @Hazdaz
          [blocked]
          lorenzo
          • 3 Years Ago
          @Hazdaz
          @Hazdaz - yea, what SVX pearlie said. too bad they are making you do all that work, correcting and all - they could have just made a balanced chassis to start.
        BJMcGee
        • 3 Years Ago
        @lorenzo
        Have you seen this car in person? Go to an auto show and check it out for yourself. The pictures may show what you think. But, the engine is sitting dead center over the front wheels. Two cylinders to the front, and two cylinders to the rear. Worst case half the engine is in front of the front axle line. Seeing it in person, it almost looks like the front two cylinders are actually set pretty close to the front axle line. So it might be as low as 30% in front of the axle line.
        XT6Wagon
        • 3 Years Ago
        @lorenzo
        You know this is false. I have no idea why you keep trolling here, but whatever. The front axle line even with the front pair of cylinders.
          lorenzo
          • 3 Years Ago
          @XT6Wagon
          5th pic from the bottom - the whole engine is out in FRONT of the front axles. http://brz-club.com/forum/showthread.php?247-BRZ-Detailed-Chassis-Engine-Drivetrain-and-Suspension-Pictures!&p=1599&viewfull=1#post1599
        LegacyGT
        • 3 Years Ago
        @lorenzo
        This is not consistent with the early reviews and first drives of this car. (Note, I'm not a huge fan of this vehicle because it doesn't seem to make any sense for Subaru, which should be spending its energy on fixing the Legacy/Outback's flaws, updating the Tribeca with a class-competitive vehicle and figuring out how develop a performance variant of the new Impreza. But I do recognize that it could be a fantastic ride for the very small market segment it will serve.)
          XT6Wagon
          • 3 Years Ago
          @LegacyGT
          Tribeca is dead since toyota won't allow them to continue to spend money on a rebodied nissan murano with subaru drivetrain.
      50 AKA Ferrari
      • 3 Years Ago
      Ignorance on this board.... the car is super light, this thing will be a handler and potentially a rocket with a few mods. A lot of people on this board are going to be embarrassed at the light this summer.
      lorenzo
      • 3 Years Ago
      5th pic from the bottom - the whole engine is out in FRONT of the front axles. At least they put the steering rack back under the trans to help compensate! Good grief! http://brz-club.com/forum/showthread.php?247-BRZ-Detailed-Chassis-Engine-Drivetrain-and-Suspension-Pictures!&p=1599&viewfull=1#post1599
        • 3 Years Ago
        @lorenzo
        [blocked]
          • 3 Years Ago
          [blocked]
          lorenzo
          • 3 Years Ago
          SVX pearlie how long have you been a blind lemming? As illustrated in countless pictures, the majority of the engine is in front of the actual spindles. Which are in front of the shock towers. Just admit it, it is a typical Subaru, plow, plow, plow. "they designed in a small bit of understeer" is code for: we couldn't get our packaging right because our engineers are too inbred. Face it, does a bmw understeer? How about a Caterham? No. why? because they packaged it right and thus it has the desirable handling effect. Poor, poor SVX pearlie, has bought the hype hook, line and sinker. Sucker.
        bazinga
        • 3 Years Ago
        @lorenzo
        Shut up about the engine location already... It was a weak argument when you first brought it up and it holds even less water now. Every automotive journalist who has had the opportunity to test drive an FRS/BRZ say's it's the best handling car you can buy for less than 30k and it does it on skinny 215 tires.
          lorenzo
          • 3 Years Ago
          @bazinga
          awww, did someones feelers get hurt cuz their new favorite obsession is fundamentally flawed?
          fivesix7eight
          • 3 Years Ago
          @bazinga
          You're not hurting my feelings but trying to understand your obsession with the FRS/BRZ's engine placement is mind numbingly moot and the risk of spreading your ignorance is too high. There's nothing flawed about the BRZ's orientation, it handles well and is being praised by anyone who's had the opportunity to drive it. However, one guy behind a monitor, and a keyboard under his ham fisted palms looks at a few pictures on the internet and suddenly he knows better than Subaru's team of engineers... Figures.
        Thenewblack
        • 3 Years Ago
        @lorenzo
        Are you really criticizing the weight distribution of a car that's main purpose was to focus on weight distribution?
          lorenzo
          • 3 Years Ago
          @Thenewblack
          yes, because it is fundamentally flawed in execution. Thats the whole point - everyone keeps going on and on about how this car was designed to be a good handling car, designed for that - BUT, look a little deeper and guess what, it was designed wrong - so it will have a limitation on how far you can take it. Yes, most reviews say it has great handling, but I have read some that say it is pushy as well. It probably is fun to drive, heck they might even make a series out of it like the Miata. I am sure it will have a cult following - it already does. I personally think they could have produced a chassis with a lot more potential if they pushed that lump back behind the front axle. I also think it was a waste not to.
          Redline
          • 3 Years Ago
          @Thenewblack
          The only thing fundamentally flawed is your opinion...
        flammablewater
        • 3 Years Ago
        @lorenzo
        Actually the engine sits directly BETWEEN the front wheels. The pulleys stick out a bit in front of the wheels and some of the engine actually sits behind the wheels. http://www.tune86.com/ft-86-images/16453_toyota-86-engine-bay-photo Your argument is incorrect.
        72CJ5driver
        • 3 Years Ago
        @lorenzo
        but its still (alledgedly) handles well. so who cares?
          lorenzo
          • 3 Years Ago
          @72CJ5driver
          just sayin' its philosophically poorly executed. I guess the 911 handles amazing as well, and Porsche justifies it by saying the weight over the rear wheels helps traction. But does that mean it is a good design? Starting with a more thoughtful set-up is a better choice. Everyone knows it is best to have the engine between the front and rear axles.
          jonnybimmer
          • 3 Years Ago
          @72CJ5driver
          You argue that despite it's un-flawed performance, the design is flawed. By what grounds do you hold this to be true? Is it just by pure convention? I understand where the notion of poor handling by engine placement comes from (past V8-powered Audis are a good example). But since this is not an example of poor handling (based off what reviewers have said, I haven't driven it so I wouldn't know) then where is the design flawed? Good thing engineers aren't limited to such fundamental boundaries or we'd never get any progress done.
        404 not found
        • 3 Years Ago
        @lorenzo
        If the engine placement gets sand in your vagina, then don't freaking buy the car.
        lorenzo
        • 3 Years Ago
        @lorenzo
        It understeers #3: "the Subaru BRZ is less prone to oversteer and has a slight tendency to understeer" http://www.autodebut.com/tag/subaru-brz/
        lorenzo
        • 3 Years Ago
        @lorenzo
        it understeers #7 http://www.autodebut.com/2012/subaru-engineers-discuss-the-subaru-brz-development-process/ "as Car and Driver points out, that the Subaru BRZ is less prone to oversteer and has a slight tendency to understeer"
        lorenzo
        • 3 Years Ago
        @lorenzo
        It understeers #4" " the BRZ understeers just a little bit before starting to swing its tail out." http://www.insideline.com/subaru/brz/2013/2013-subaru-brz-first-drive.html
        lorenzo
        • 3 Years Ago
        @lorenzo
        it understeers #5: "Subaru engineers will only admit that less than 60 percent of the car’s mass is over the front axle, and the chassis has been set up for mild understeer" http://www.subarupacific.com/subaru-pacific-blog.htm
        • 3 Years Ago
        @lorenzo
        [blocked]
        lorenzo
        • 3 Years Ago
        @lorenzo
        it understeers #8: http://www.evo.co.uk/carreviews/evocarreviews/276025/driven_subaru_brz.html "Take too much speed into a corner and there’s well-flagged understeer" You can take the 4WD out of the Subie, but you cant take the understeer out. What a shame, I wanted to like it. But it's just.......wrong. Have fun living with that though - and convincing yourself it is a charming trait.
        lorenzo
        • 3 Years Ago
        @lorenzo
        It understeers 2: "Those who have actually driven the Subaru BRZ have reported that the car does understeer" http://www.autoweek.com/article/20111202/CARREVIEWS/111209982&template=mobileart
      FeMan
      • 3 Years Ago
      omg just buy a Lexus IS 350
        flammablewater
        • 3 Years Ago
        @FeMan
        BRZ: cheap(ish), good on gas, lightweight and nimble sports car IS 350: big, heavy, bad on gas, expensive sedan Though I believe they share a rear differential and they both come in blue; so you're right, they're totally the same.
      harmon
      • 3 Years Ago
      I'm just not convinced that this car is really anything special. It's nice to see Toyota (Scion) producing sports cars again. From the pictures the styling just looks boring to me, not that I'd expect anything more from Subaru or Toyota. And it doesn't really sound like it's much of a powerhouse. I definitely wouldn't pre-order a car like that with really almost nothing to go on, except what the automotive press has written. And frankly I think they are often too quick to praise Toyota for amazingly boring cars.
        dtyree77
        • 3 Years Ago
        @harmon
        My understanding is that you can pre-order one, test drive it and back out if you don't like it. This car is aimed at handling and driving dynamics and isn't supposed to be a rocket ship, which is a good thing, IMHO. Driving dynamics are a huge part of what makes a great car - sure the motor helps, but if a car isn't confidence inspiring and an extension of the driver it makes it a lot less fun.
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