Pininfarina Cambiano concept

A design studio and contract manufacturer, when Pininfarina builds a car it's typically under another brand's auspices. That could change, however, with the Cambiano.

Unveiled just last week at the Geneva Motor Show, the 680-horsepower plug-in hybrid coupe concept – which we had the opportunity to examine close-up in the ramp-up to the show – is being considered for limited production.

If built for public consumption, the Cambiano is tipped to ditch the concept's diesel turbine in favor of a more conventional electric powertrain with its range extended by a diesel engine. If Pininfarina were to build just ten examples, the pricetag on each would amount to about 1 million euros (approximately $1.3 million at today's conversion rates) but if ramped up to 70 or 75 units, each would fetch around 400,000 euros (about $525,000).