Infiniti has loosed the hounds of advertising on behalf of its new three-row, seven-seat crossover, the 2012 JX. The four spots, set to run throughout NCAA March Madness, are focused on features like a novel Backup Collision Intervention System, live personal assistant and tri-zone entertainment. They aren't the most creative spots we've ever seen, but they do a good job of showing a number of the CUV's unique features while placing the vehicle in a luxury context.

Infiniti also teamed with GILT yesterday, the same luxury-minded e-tailer that sold Volkswagen Jetta sedans for $5,995 for a day back in 2010. This time, there was only one loaded JX35 up for grabs, but the lucky buyer got the luxury ute for half price: $27,425. Follow the jump to watch the ads and check out the press release.













Show full PR text
Infiniti Challenges the Notion of Functionality with the All-New JX, Debuts New Spots on NCAA® Selection Sunday
– Ad Series Highlights Brand's First 7-Passenger Luxury Crossover -


(03.09.2012, FRANKLIN, Tenn.) -- The comprehensive introduction of the 2013 Infiniti JX, on sale nationwide this month, tied to the NCAA continues today with the release of three new television spots live on YouTube.com/Infiniti. Set to air Selection Sunday on CBS, the ad series showcases the leading technologies in the brand's 3-row luxury crossover, including the world's first Backup Collision Intervention System.

The Infiniti JX spots, "We Choose," "Interior," "Dog House," and "See the Invisible," feature a stylish family encountering common situations before everyone is ready to drive off, including:

- Passengers entry to the 3rd row, surprisingly easy in the Infiniti JX with the vehicle's wide door openings and unique forward movement function of the 2nd row;
- Driving directions and other questions, now answerable through the Infiniti Personal Assistant, Infiniti's live 24-hour, personal concierge service in the new JX, and;
- Obstacles behind the vehicle, which the JX Backup Collision Intervention System will detect and, if necessary, automatically engage the brakes to help avoid a collision.

"The inspiration that is NCAA March Madness® and the passion surrounding the games provides the right platform to share our story about the all-new Infiniti JX with passionate fans," said Infiniti Americas Vice President Ben Poore. "These spots showcase how our vehicle stands out from the crowd with the bold design, luxurious versatility and advanced hospitality and safety features."

The campaign debuts on Selection Sunday on CBS with spots running throughout March Madness®, including the Men's Final Four® and NCAA Basketball Championship Game.

Infiniti will also showcase the new series at the 2012 Amelia Island Concours d'Elegance this weekend, as the proud sponsor of the Infiniti Media Room and Judges' Lunch. Support will continue over the summer during the 2012 Olympic Games in London. The new fully integrated campaign from TBWA\Chiat\Day Los Angeles includes digital work and will be available on the brand's Facebook page, official YouTube channel and Twitter.


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    • 1 Second Ago
  • 32 Comments
      desinerd1
      • 2 Years Ago
      This puts M class and Q7 to shame.
        desinerd1
        • 2 Years Ago
        @desinerd1
        I forgot X5
        carfan
        • 2 Years Ago
        @desinerd1
        please don't use the prefix "design" (with all the clever camouflage) in your name...you degrade the importance and credibility of my profession with your lack of education and common sense in design you're just a NERD
          Sukairain
          • 2 Years Ago
          @carfan
          And apparently you are just a hater. If you actually understand design, then you already knew beauty is in the eyes of the beholder. Feel free to step off the pedestal anytime.
        RCheung28
        • 2 Years Ago
        @desinerd1
        Can't really compare the M class since it's not 7 seated anymore :P
      AE86
      • 2 Years Ago
      It actually looks better to me now for some odd reason ...
      AP1_S2K
      • 2 Years Ago
      a good reason to flip through channels during commercials
      sloturbo
      • 2 Years Ago
      Good luck trying to unload these for the regular price of $54,850.
      IBx27
      • 2 Years Ago
      The guy is sleeping in the doghouse every night, you can tell because he's driving the mommymobile. Mom probably took his 370Z because she wears the pants and told him to buy a minivancrossover.
        desinerd1
        • 2 Years Ago
        @IBx27
        I bet when that guy turns 40 and has a mid-life crisis, he would trade it in for an overpriced sport convertible. And when he turns 60, he will get a Mercedes S class with it's droopy rear end.
      tipdrip215
      • 2 Years Ago
      Well, the absence of FWD-based Infinitis was fun while it lasted.
        ACSRHS
        • 2 Years Ago
        @tipdrip215
        My thought is that since most people want all the goodies, and AWD is less than 2K as an option, most people will opt for it. But it still bugs me that there's only a CVT option... At least it looks sharp.
      tony36619
      • 2 Years Ago
      Seems like Infiniti the found the biggest house they could to promote this car.
        BG
        • 2 Years Ago
        @tony36619
        Oh, I've seen some even larger monstrosities from the 2000-2007 gross excess era. But maybe Infinity wanted to demonstrate some degree of subtlety or good taste.
          IBx27
          • 2 Years Ago
          @BG
          I wasn't responding to tony's comment, Typesbad, otherwise I would have responded to tony's comment. See how my post comes after BG's comment?
          Typesbad
          • 2 Years Ago
          @BG
          Blow it out your ass IB! Tony was commenting on advertising agencie's tendancy to go a little over the top in upscaling their products. It wasn't a call to overthrow capitalism . Maybe its time to step away from the Fox News for a while.
      Seph
      • 2 Years Ago
      Impressive advertising.. Kudos to Infiniti and the advertising company.. But seriously, I think the JX looks really nice.. I think Infiniti is finally cracking the code of luxury cars.
      BG
      • 2 Years Ago
      What a house: excess in American suburbia. Well, that is obviously the target demographic they are trying to attract.
      jaimeheac
      • 2 Years Ago
      Buick Enclave is better and I'm just waiting they release the 2013 update.
        nvedamuthu
        • 2 Years Ago
        @jaimeheac
        The enclave is an excellent car; I've had it countless times as a dealer loaner, but it isn't a match for the tech that Infiniti has. GM has yet to implement adaptive cruise, auto braking, and lane keeping assist, let alone those around view cams. The Mylink nav is a small step forward, but it won't last long.
      brgtlm
      • 2 Years Ago
      At least Infiniti is being consistent with overstyling their SUVs with over-the-top flourishes. Baroque on wheels.
        BG
        • 2 Years Ago
        @brgtlm
        Sort of like that house is pseudo-baroque pseudo-European manor house. I suppose for pseudo-people.
      piggybox
      • 2 Years Ago
      clearly this one is designed to compete MDX
        Darrell
        • 2 Years Ago
        @piggybox
        I was told that the MDX was their goal to compare to directly and then beat everything they could about it.
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