Toyota has launched its online Prius C configurator that allows prospective buyers to check out color schemes and price out options for the compact hybrid version of the world's best-selling hybrid model.

The webpage includes a color wheel with nine choices and outlines options that are included on the Prius C One, Two, Three and Four. The base-priced Prius C One starts at $18,950. Add another $950 for the Prius C Two, and the buyer gets split fold-down rear seats and cruise control. The Prius C Three, for an additional $1,735, includes a smart-key system, power moonroof and on-board navigation. Finally, the top-of-the-line Prius C Four, at $23,230, includes touches such as alloy wheels, integrated fog lamps and heated front seats.

There's also a "Build Your Prius C" button on the site. Toyota says all four versions get 53 miles per gallon city and 46 highway, or a combined 50 miles per gallon. That puts the Prius C two mpg ahead of the standard Prius for city mileage but equal on combined fuel economy. Read here for our first-drive review.

Toyota is looking to boost Prius sales this year after last year's U.S. numbers were down largely because of supply issues stemming from the earthquake and tsunami that struck Japan last March. Toyota's U.S. Prius sales fell 3.2 percent last year to 136,363 units, but are up 33 percent through the end of February to more than 32,000 units. The automaker is hoping that the addition of the Prius C, Prius V wagon and Prius Plug-In this year will boost total Prius sales to 220,000 units this year.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 34 Comments
      EZEE
      • 3 Years Ago
      The base model does not have split seats or cruise control? Pretty base! What a great car for the money though. First time car buyers, or cheap bastards, such as myself will love this. And ignore those EPA mileage ratings - once you get a taste of electric only, you will do like everyone else does and study ways to keep it in all electric mode for as long as possible. Hopefully dealers don't pull the 'dealer adjusted market place pricing' nonsense (jack the price up due to demand).
        Chris M
        • 3 Years Ago
        @EZEE
        The 2001 Prius had cruise control as an option, but then Toyota decided to make it standard in later models, as the only difference was the little steering wheel stalk and switches - the control system was already built into the hybrid system. That makes for very little difference in cost to produce. The only reason I can think of for not making it standard on the Prius C is to give Toyota a nifty option to add to the sale price, and maybe make it standard with a new model upgrade.
      Ford Future
      • 3 Years Ago
      Wow, this is an Insight Killer, and I love my Insight. But, for nearly the same money, the Price c 4, you get: - Heated Seats - And Electric Motor, twice as big as the Insights. - A Sun Roof. - And Better MPG. The Insight may still win on Handling and Fun. But, the electric motor size, mpg, and content are going to make it tough on Honda. Hope they respond.
        Ford Future
        • 3 Years Ago
        @Ford Future
        Comparing the top end models, Nav to Nav.
          Ford Future
          • 3 Years Ago
          @Ford Future
          Honda will have the Fit EV, and the EV Sportster either next year or in the future. But, for hybrids, Honda has got to step up it's game.
        Dave R
        • 3 Years Ago
        @Ford Future
        The reviews so far of the Prius c have said it's a lot more fun to drive than the regular Prius. So the Insight may be beat or matched in all categories when compared to the Prius c. A lot of people are comparing it to the Honda Fit. Biggest difference between those two are the fuel economy and a big difference in interior noise - the Prius c being much quieter on the road. Certainly everyone who's bought one so far appears to be loving it and seem to easily get 50 mpg.
      JeremyD
      • 3 Years Ago
      Hmmm, Cruze ECO for the same price, and you get way more car, with a modest (IMO) hit on mileage... plus i have a hatred for anything Prius so I guess im biased...
        BipDBo
        • 3 Years Ago
        @JeremyD
        The Cruze is a great car and a great value no doubt, but it will consume a lot more fuel in a city environment than a Prius C. If you're looking for the lowest total cost of ownership, you're going to have a hard time finding anything that beats this. As I pencil it out, it about ties a base Versa.
          BipDBo
          • 3 Years Ago
          @BipDBo
          Oh, I agree. This is a car that only offers cheap efficient transportation. It makes my Versa look like a sportscar. If you actually like to drive, this is not the car for you. It sure would make a nice company fleet car though.
          Spiffster
          • 3 Years Ago
          @BipDBo
          I agree with this too... but the Prius is strictly a commuter... thats where I lose interest. I want something fun to drive as well as economical. Just saying, if I had $20k, it would be the new Impreza or a Cruze ECO (again)... but some people just want something that will get them from A to B, and this car is great for that, but a drivers car the Prius is most certainly not.
        EZEE
        • 3 Years Ago
        @JeremyD
        Hatred for the Prius? Odd...
        oollyoumn
        • 3 Years Ago
        @JeremyD
        To make a equal comparison, take a Cruze with auto which EPA say 26/39. Prius c is 53/46. I guest more than twice a much gas in city is modest IYP. My guess is the Cruze with auto is more money to start with too. While you may prefer a manual, 90+% prefer autos. I once preferred manuals, but after owning a CVT for several year I now prefer the ultra smooth CVT. Riders frequently comment on how smooth and quiet my car is. When I drive a rental they always feel so unrefined and noisy.
          mapoftazifosho
          • 3 Years Ago
          @oollyoumn
          That just about sums it up...this Prius C is going to be a wonderful car for a great many people. Will return the freedom of driving to anyone that buys one.
        usbseawolf2000
        • 3 Years Ago
        @JeremyD
        Cruze ECO has no spare tire. Prius c does.
          JeremyD
          • 3 Years Ago
          @usbseawolf2000
          Very true... The ECO rolls on 17s though, has a turbo (can be chipped), 39 more hp, one more airbag, way more storage capacity, and last but not least, is not a Prius ;) No offence, I just dont like em. All other Toyotas are top notch in my book.
      Edward
      • 3 Years Ago
      I just bought a Prius and love it. I didn't buy it for the driving experience, but for the great MPGs as most do that own a Prius. The writing is on the wall; we have to get off dependence on foreign oil. Hybrids will one day outsell ICEs only. What I don't get is why we don't already have the choice of CNG Hybrids? We had a lot of Natural Gas in this country.
      • 3 Years Ago
      It doesn't seem enough cheaper than the regular Prius. The regular Prius has alloy wheels and cruise standard. If you put all that on the C it's almost the same price as the Prius but with way less room. Disappointing.
        PeterScott
        • 3 Years Ago
        Does it seem cheaper enough than the other cars that do 50+ City MPG? Oh, wait...
      Ryan
      • 3 Years Ago
      I wonder if there will be 1 million Prii on the roads by 2015? Do they count as electric vehicles? Probably close enough for the government.
        mapoftazifosho
        • 3 Years Ago
        @Ryan
        Um, about that... http://wot.motortrend.com/toyota-prius-reaches-one-million-sold-milestone-65969.html
        Emc2
        • 3 Years Ago
        @Ryan
        Since its inception in the US, more than 1.1 million Prii have been sold in the US through February 2012. Japan also passed the 1 million mark in 2011. Worldwide, more than 2.5 million have been sold. See details here: http://en.wikipedia.org/wiki/Toyota_Prius
      Scambuster
      • 3 Years Ago
      As the Prius C is a small car, you would expect it to get much better fuel economy than the regular Prius. But in fact it does not -- the two extra city mpg is not really significant. This begs the question as to why Toyota has not given the Prius C better mpg. The obvious answer is that once again, Toyota is cutting corners and screwing the consumer with inferior technology. Screwing the consumers with inferior design cars will cost Toyota's claim as the leader in hybrid technology. For example, defective valves have tarnished Lexus's image as a quality built vehicle. Withholding introduction of EV while pushing hybrids, Toyota has allowed the Nissan Leaf to take much of the halo from Toyota. As for non-hybrids, Hyundai is stealing the spot light from Toyota with superior design and quality cars at better prices. The Elantra and Genesis are equal to or surpass several of Toyota's mainstream bread-and-butter cars. Toyota is on its way down.
        DaveMart
        • 3 Years Ago
        @Scambuster
        You do know that it is tougher to get good aerodynamics with shorter cars? This is borne out by the C having better urban mileage than the regular Prius, but worse highway mileage. Sure they could have increased the mpg, but that would have put up the purchase price, so this is the compromise they arrived at which still gives great mpg. If you are already getting very good mileage, to make large fuel savings and so save real money you have to have a very large increase. You save a lot more by increasing a car from 20 mpg to 30 mpg Not everything is a wicked plot. Saving fuel costs money in the design and engineering.
      Emc2
      • 3 Years Ago
      By the way, the Prius c is already available at dealerships. Any idea when the Prius PHEV will be officially released?
        usbseawolf2000
        • 3 Years Ago
        @Emc2
        Some owners in CA have been driving the Prius PHV for a week. Those were the pre-orders.
      Peter
      • 3 Years Ago
      The Prius technology is noisy (the whine) which I find tiresome. Like many (?most) other Toyotas the driving experience is insipid. However if you can't hear the whine (or it doesn't bother you) and you need A to B, BipDBo is on it, unless its uncharacteristically unreliable, this is what wins even at today's subsidized US gas prices.
      Spec
      • 3 Years Ago
      I wish they made a plug-in version of the Prius C. Perhaps it would be a tight fit for a larger battery and charger.
        EZEE
        • 3 Years Ago
        @Spec
        That, would be sweet. especially with the low base price, if the plug in was around $25 - $26K - that would be a great buy, even if it had the same limtied range as the other Prius (yes, I know - the Volt goes farther, but it costs $40K). This is honestly the first of the hybrids that I have seen that gets me stoked (I liked my Escape Hybrid, but had that through luck and a few other circumstances that would never repeat themselves) - the others are all nice, but too expensive for what I am willng to spend. Maybe the plug in will be part of the 'mid cycle refresh!' :D
        Dave R
        • 3 Years Ago
        @Spec
        It would be a tight fit. Maybe if they cut the size of the gas tank further they'd be able to fit a pack the same size as the Prius plug-in?
      Sasparilla Fizz
      • 3 Years Ago
      Toyota better be ready to build one heck of alot of these (and have the battery production capacity) with gas prices up and this so relatively cheap and such great city mileage Toyota should be off to the races in sales (regrets to the Honda Insight).
        Spec
        • 3 Years Ago
        @Sasparilla Fizz
        Yeah, this car is a winner. GM better build something like this. Yeah, the Volt is cool but it is a niche car for now due to the high price. GM needs to build some cheap hybrids like this . . . as I've pointed out, the Volt is the cheapest hybrid that GM sells . . . that is insane. Toyota is going to reclaim the biggest car-maker title (which they only really lost because of the Tsunami) and GM won't be able to challenge them without creating something for this market.
      Bryan Lund
      • 3 Years Ago
      What's in this car that demands $23,000 pricing? The 53 mpg? Or the touches such as alloy wheels, integrated fog lamps and heated front seats. Kind of deceptive to list it for "under $19,000."
        PeterScott
        • 3 Years Ago
        @Bryan Lund
        Nothing demands $23K pricing, it starts Under $19K. Everything else is optional.
    • Load More Comments