• Mar 12, 2012
You can now build and price a little Toyota Prius C of your own, all of which can be done in a configurator that appears to have been designed by Max Headroom and Pixar. The latest and littlest memeber of the Prius family comes in four stock grades, conveniently numbered One, Two, Three and Four. To get the game started you'll need $19,710 in configurator money for the Prius C One – that's an $18,950 base price and $760 for destination charges.

Even the least of the four comes with options like Bluetooth and remote keyless entry, the only conspicuous base-model giveaway being the 15-inch steel wheels. Head for the Prius C Four, as we did, and you'll start at $23,990 and get all the trimmings. The single most substantive option at this height is a $1,150 set of premium, bladed alloy wheels to replace the standard alloys. They aren't even an option on the One. The other exterior and interior options are mainly cosmetic, like protective film and side moldings, or convenience, like an ashtray cup and a cargo tray. Checking every box will set you back $26,287.

It's pretty straightforward – for instance, there are nine exterior colors, one is black, then there are two variations on white, red and blue. But head on over to Toyota's site and see what you can make because after all, you can never run out of configurator money.


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    • 1 Second Ago
  • 32 Comments
      zanarditypes
      • 2 Years Ago
      It's called an Alloy Wheel Package with OPTIONS. It's not $1150 for a set of wheels, it's a wheel and SUNROOF package. Let's do some journalism, Autoblog. How many negative comments are now being written about the expensive wheels based on your incorrect reporting?
      Dahna
      • 2 Years Ago
      I'd be happier if this was the style Toyota built: http://www.autoblog.com/photos/toyota-prius-c-concept/
      Avinash Machado
      • 2 Years Ago
      Why not make Prius a separate brand?
      T0pgear
      • 2 Years Ago
      I'll take some downvotes and stick up for this car. I actually think it may be the best looking prius yet! and outside of the gt86, probably the best looking toyota out there right now.
        Christopher
        • 2 Years Ago
        @T0pgear
        You asked and here ya go. Wish I could give a few more thumbs down.
        Seph
        • 2 Years Ago
        @T0pgear
        I agree with you. This car is a well-designed car. Sometimes people go way overboard with their criticisms. Also, if I'm going to buy one of these, the economy will be my major reason, and not the design..
        T0pgear
        • 2 Years Ago
        @T0pgear
        *in comparing the C to the prius and the V..its not perfect, but it stayed pretty true to concept. and since Toyota doesn't have a hatch right now, its fills the void alright
        fragmit50
        • 2 Years Ago
        @T0pgear
        Well, at least this car makes more sense than the V. I don't like the looks, but that's not really what it's all about..
      Christopher
      • 2 Years Ago
      Do we have to buy fugly, stupid looking vehicles (Prius, Volt, insight) to be efficient anymore? That new Fusion is killer...and it comes in hybrid and electric.
        SatinSheetMetal
        • 2 Years Ago
        @Christopher
        Toyota would like you to think so. Apparently most people don't do research before they drop tens of thousands of dollars on vehicles and just know that Prius = fuel efficiency without realizing other vehicles are fuel efficient now as well. That or people really despise their cars and want them to be as ugly and miserable as possible.
          mapoftazifosho
          • 2 Years Ago
          @SatinSheetMetal
          You do realize that these cars offering 40 mpg on the highway get about 30 mpg in combined driving? This Prius C gets 50 mpg in combined driving...I'm sorry but the Fiesta isn't gonna touch this thing in fuel efficiency and as for the looks...I'd put up with this for the extra 20 miles per gallon...
          regionrat
          • 2 Years Ago
          @SatinSheetMetal
          Yup. Everyone here LOVES to throw around/debate highway numbers. Fact is, current Prius is still the most fuel-efficient car in America when you factor in city AND highway numbers. And this will apparently be more efficient yet. Is this thing ugly? Yes. Will I happily drive an ugly car when fuel stays above $4, which it absolutely will over the next 10 years? Yes.
        tnsubie
        • 2 Years Ago
        @Christopher
        The Prius design language has everything to do with aerodynamics. Without the shape, the efficiency starts to go down. Why spend the time and engineering on a hybrid drive system, only to put it into a horribly inefficiently designed box. Look at the ft-bh concept at Geneva. That is the direction that cars will move towards in an effort to maximize efficiency. I, for one, think its amazing.
        over9000
        • 2 Years Ago
        @Christopher
        Apparently you don't even know the target demographic of cars. Sure, the Fusion is edgy, but that would be offensive to some (senior citizens).
      Renaurd
      • 2 Years Ago
      I'm sorry Toyota, I have standards, I never buy an ugly car at any price. That car is as ugly as homemade sin.
        regionrat
        • 2 Years Ago
        @Renaurd
        It's fine. There's plenty of pretty pretty cars for you to pick from. You'll be fine. *pat pat*
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
          fivesix7eight
          • 2 Years Ago
          No Johnny Blaze is right, an H2 Hummer with 26" rims pulls 7 G's.... to the liquor store. True story.
      PiCASSO
      • 2 Years Ago
      $1,150 to REPLACE existing wheels, covers, and tires? WTF? Their cost is already about $400 to $500. Meaning you are paying up to $1,650 for a set of aluminum wheels and tires. If I was in the market for a Prius C, I would keep the stock setup and go to Discount Tire and buy myself a nice set for less than $800 (saving me up to $850).
        Dahna
        • 2 Years Ago
        @PiCASSO
        Sucks doesn't it. But, go to TireRack.com and price out a set of 4 aluminum wheels, tires of your choice, plus the TPMS. Get back to us on your price quote.
          regionrat
          • 2 Years Ago
          @Dahna
          It's not $1150 for alloys.....you also get a sunroof, apparently.
          PiCASSO
          • 2 Years Ago
          @Dahna
          Yes... TireRack was my other choice.
      rob2299usa
      • 2 Years Ago
      Wow... So I can lease a well optioned Prius c for $450 or a well optioned Volt for $350. #nobrainer
      regionrat
      • 2 Years Ago
      The base model actually has a decent amount of options. The only things that annoy me are the 4-speaker stereo and the lack of a center console. Of course, how it drives may also annoy me, so this just made my test drive list.
      aacfx09
      • 2 Years Ago
      Are these on sale yet? I saw a dark gray one in Salem, Massachusetts driving by me yesterday and I was a bit confused to see one.
      Fonin
      • 2 Years Ago
      I saw a C in SF on friday, did not see the plates to find out who was drcing.
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