Dodge has officially unveiled the 2013 NASCAR Sprint Cup Charger, and as you can see, it follows in the footsteps of the 2013 Ford Fusion Cup car, with styling and detailing that's more true to the street car than the generic silhouettes being run by all teams this season.

SB Nation's Jeff Gluck reports that at the ceremony, SRT CEO Ralph Gilles was upbeat about the new race car's prospects for next season, saying that there's already a lot of interest from different Cup outfits, and that he expects to announce which team or teams will be running the car in 2013 by mid-summer.

The new car's unveiling puts a more upbeat spin on an otherwise down week for Doge and SRT's motorsports arm, which absorbed a punch to the gut when Penske Racing announced that it was ending its relationship with Dodge after this season to campaign the new NASCAR Ford Fusion in the 2013 NASCAR Sprint Cup Series.

After all the pre-race ceremonies concluded, the new racer hit the track to lead the field on the pace lap for today's Kobalt 400 at the Las Vegas Motor Speedway.
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DODGE BRAND IDENTITY RETURNS IN NASCAR WITH 2013 DODGE CHARGER

Dodge Charger Race Car For 2013 Sprint Cup Series Unveiled At LVMS

LAS VEGAS (Sunday, March 11, 2012) – Fans asked for it. NASCAR agreed. SRT Motorsports and Dodge delivered. SRT Motorsports unveiled the 2013 Dodge Charger that will compete in the NASCAR Sprint Cup Series next season at Las Vegas Motor Speedway today in front of the people that asked for the change -- the fans. Just as they did with the Dodge Challenger when it was introduced in the NASCAR Nationwide Series two years ago, SRT Motorsports designers and engineers created a race car fans will have no problem identifying on the race track. The defining features of the street Charger have been expertly incorporated into the racing version.

"From the start, it's been a collaborative effort with NASCAR," said Ralph Gilles, President and CEO – SRT Brand and Motorsports. "NASCAR provided the manufacturers with basic specifications, but offered encouragement to venture beyond the look of the current race car. Our design and engineering group, working with Penske Racing, seized the opportunity. We had a fantastic benchmark – the Dodge Challenger – introduced in 2009. This endeavor goes beyond the trend the Nationwide Series Challenger started with a Dodge Charger that amazingly embodies many of the design features of the street version into the race car. We're extremely proud that the Dodge Charger street car is the only rear-wheel-drive model in Sprint Cup competition that is available with a V-8 engine."

NASCAR eased rules on where manufacturers could put glass and solid body pieces. That freed designers and engineers to make the "greenhouse," the area above the doors, hood and truck lid, more closely resemble production cars. Rules were also eased for the front and rear, and especially the sides, allowing the character lines that come directly from the street car.

"We know NASCAR fans are passionate about cars," said NASCAR President Mike Helton. "We're excited about the results of the collective efforts of NASCAR, Dodge and the other manufacturers to create the 2013 Sprint Cup cars. The 2013 Dodge Charger race car design is a great example of what we look forward to seeing on the race track next season. We thank Dodge and all the manufacturers for their efforts, as we see the results here today with the 2013 NASCAR Sprint Cup Dodge Charger."

The relationship between the Dodge Charger street car and the Dodge Charger race car is unmistakable.

"The race fans delivered a clear message," said Gilles. "NASCAR listened. We went to work, following the guidelines established for all manufacturers by NASCAR. The Dodge Charger revealed today validates our resolve to deliver a product that will be easily identifiable on the track without compromise in the area of competition."


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    • 1 Second Ago
  • 58 Comments
      Bill Burke
      • 2 Years Ago
      Absolutely fantastic. Blessed with the most aggressive and most performance orientated body style in stock form, that unique Dodge personality has translated incredibly well into this race car. Nothing looks like a Dodge Charger and this rendition stands out clearly from the competition. Fords Fusion looks good, but I can"t imagine how the markedly dull and pedestrian Chevy and Toyotas race cars will even sturr a heartbeat after see the Dodge Charger. The question now must be asked, since Dodge has spent the money, did their homework on the car and delivered as promised, will they spend the money and invest in three or four top shelf teams to replace the Penske defection? Ralph Gilles has set a summer deadline to answer that question and for us loyal Dodge fans, it had better be a good one or Ralph may be in for some real heat from fans. My question to race owners: Would you rather put folks to sleep in a Chevy or Toyota or drive this Charger? The answer should be obvious, just look at this beautiful thing.
      Devin Christiansen
      • 2 Years Ago
      Not much of a fan for stock car racing but that looks great compared to the others.
      Mike A
      • 2 Years Ago
      Very Nice, Awsome. The Street version with HEMI is also Very Nice. V-6 version rated 32 MPG highway, impressive, well done Dodge!
      LeSaint
      • 2 Years Ago
      This car will sucks really bad on Superspeedways. The aerodynamic of the nose can't work against Chevy and Ford.
        Mike D
        • 2 Years Ago
        @LeSaint
        Yes, I'm sure you thought of this but none of the Chrysler engineers did. They should hire you.
        Hazdaz
        • 2 Years Ago
        @LeSaint
        Boy, I'm glad you are here to speak up because I am SURE that none of the dozens and dozens of engineers involved thought about aerodynamics. :rolleyes:
        Sebastien Deshaies
        • 2 Years Ago
        @LeSaint
        Hey, it's just a opinion, I'm not an expert. But it's not the first time Dodge is trying to make the grill looks like the street version, and the last time, they had to redesin it just because of that. I'm not a expert, but I know my recent nascar history.
      artandcolour2010
      • 2 Years Ago
      Very glad to see some real car styling come back to NASCAR. The grille/styling decals just didn't cut it.
      Peter
      • 2 Years Ago
      bahahaha just as dodge is leaving sprint cup, they come up with this car... way to go chrysler
      kcroc10077
      • 2 Years Ago
      Look... to each his own but I don't understand how Nascar is so popular while Trans-Am, American LeMans, and IRL can't buy an audience. I'm not taking anything away from the drivers in any series but to me road racing is better in every aspect. That car looks like a cartoon. If you don't need lights don't put on light stickers to make the car appear to be closer to a production vehicle. Have some respect for the intelligence of your audience and for the sport itself.
        Jonathan W
        • 2 Years Ago
        @kcroc10077
        NASCAR is the most competitive Motorsport out there. People like seeing races won by fractions of a second, not laps.
      Miguel86
      • 2 Years Ago
      That is one bad-ass looking NASCAR. And a great template to imagine what a 2-door charger would look like. Sweet.
        chirowolf
        • 2 Years Ago
        @Miguel86
        Not a big fan of the Charger, but a coupe version would be cool. maybe some kind of Musclecar/GT cruiser.
      Burabus
      • 2 Years Ago
      haha, that looks terrible
      zackwatt
      • 2 Years Ago
      It looks like NASCAR is slowing morphing back to a "stockcar" look. Maybe in a few more years they will become more touring car like with real headlights and doors...
        Elmo
        • 2 Years Ago
        @zackwatt
        Why put real headlights on cars that will never race at night? This is the reason why you see real headlights on cars in other motorsports. Also, having doors presents a weak spot in the structure of the car, resulting in the driver being put in danger. This is a sport where cars spin out in the middle of the field and getting hit at 170-180mph, sometimes on the driver's side.
          Elmo
          • 2 Years Ago
          @Elmo
          Let's add on to that first sentence... Why put real headlights on cars that will never race at night on an unlit track?
          Jonathan W
          • 2 Years Ago
          @Elmo
          Don't bother wasting your breath, some people just don't get it.
          zackwatt
          • 2 Years Ago
          @Elmo
          "Also, having doors presents a weak spot in the structure of the car..." Um, no. adding a "real" door will not affect the safety of the driver. The entire roll cage is still in place. Whether it's a "door" or just a single piece of sheet metal...it makes no difference in terms of safety.
          Jonathan W
          • 2 Years Ago
          @Elmo
          I can't believe you had to explain the headlights crap by telling these guys the track is lit. My God lol. And yes, let's go ahead and put functional doors on the cars. Why not have something else that needs tethered to the car so it doesn't fly into the grandstands like Ernie Irvans hood at Daytona in 97. WOW.
        Jonathan W
        • 2 Years Ago
        @zackwatt
        Please explain what purpose real headlights and doors serve in a NASCAR race car? Seriously. Would you like them to throw in heated seats and XM radio too? What about windshield wipers and a third brake light?
          Elmo
          • 2 Years Ago
          @Jonathan W
          Yes, Ed. Let's race at 100mph around an extremely large 2.5 mile oval while trying not to spin out. That's an AWESOME idea!
          Ed
          • 2 Years Ago
          @Jonathan W
          If they had windshield wipers, maybe they could race in the rain. Like men.
          zackwatt
          • 2 Years Ago
          @Jonathan W
          Have you ever actually watched any other form of motorsport besides NASCAR? Obviously not...
      • 2 Years Ago
      [blocked]
        Elmo
        • 2 Years Ago
        You should probably read below. The production Charger has a CoD of .29, which is incredibly aerodynamic for a mass produced car. Race cars are usually more aerodynamic than their production counterparts. You should probably stop talking like you're some engineer, Dan. It hasn't worked in the past, it won't work now.
          Elmo
          • 2 Years Ago
          @Elmo
          Not too familiar with Dan are ya?
        Jonathan W
        • 2 Years Ago
        It's nice you can determine that just by looking. You could save NASCAR and the teams millions of dollars in wind tunnel testing if they'd hire you.
      Kris
      • 2 Years Ago
      Looks awesome! I might start to watch NASCAR.
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