To get people talking, Hyundai published two renderings of its new CUV this evening via its Twitter feed. Predictably, the 2013 Santa Fe gets sharper lines that are much more in keeping with the rest of the model lineup, and the new face validates a spy photo that hit the web back in January.
Hyundai calls the crossover's fresh styling language "Storm Edge," saying it's an evolution of the "Fluidic Sculpture" theme it's been using the last few years.
Based on the the profile shot, which shows a very small window aft of the rear doors, it appears that the Santa Fe will, for the time being, continue to be a two-row crossover (its optional third row was canned after the 2009 model year) that's designed to battle the likes of the Nissan Murano, Ford Edge, and Toyota Venza.
Whether Hyundai will also use the occasion to formally confirm the rumored long-wheelbase, three-row variant to replace the Veracruz remains to be seen. It's clear the automaker knows that it's hurting in that department.
- First images of the third-generation Santa Fe
- All-new Santa Fe embodies "Storm Edge" design concept, hinting at Hyundai's future SUV designs
Hyundai Motor Co., one of the world's largest and fastest-growing automakers, today unveiled exterior teaser images of the all-new Santa Fe, which had been known by its code name DM in Korea. The all-new Santa Fe will have its world premiere at the New York International Auto Show in early April.
Hyundai will keep the name "Santa Fe" for the new vehicle, continuing the solid brand heritage of the automaker's most representative SUV model. The all-new Santa Fe, which is entering its third generation, has reached worldwide cumulative sales of about 2.56 million units (Korea: 680,000 / overseas: 1.95 million) since its 2000 debut.
Based on Hyundai's design philosophy, Fluidic Sculpture, the new Santa Fe adopts its own design concept called "Storm Edge," which captures the strong and dynamic images created by nature during the formation of a storm.
The third-generation Santa Fe features sophisticated and refined lines, which are in harmony with bold and voluminous surfaces, completing a more aggressive and classic look than its predecessor.
The design adopts the hexagonal grille – a key design cue of the Hyundai family look – a two-tone voluminous bottom car body and wider front and rear bumpers, creating a futuristic and urban-style SUV image.
Dynamic side character lines give a more aerodynamic feeling, while emotional details expressed on the exterior design deliver a premium image, suggesting a new design direction for Hyundai's next-generation SUVs.
The all-new Santa Fe, whose core product concepts are "Refinement," "Smartness" and "Practicality, " is expected to be a hit in the global SUV market, offering the best value to customers in every aspect, with its differentiated design, cutting-edge technologies, good fuel economy and practical use of space.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has six manufacturing bases outside of South Korea including the U.S., China, India, Russia, Turkey and the Czech Republic -- sold 4.06 million vehicles globally in 2011. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at www.hyundai.com.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.