In a lineup packed with new and/or freshly styled vehicles, Hyundai's two larger crossovers, the Santa Fe and its all-but-forgotten three-row counterpart, the Veracruz, still wear the automaker's last-generation styling language. That will be addressed (in part, at least) at next month's New York Auto Show when Hyundai unveils the 2013 Santa Fe.

To get people talking, Hyundai published two renderings of its new CUV this evening via its Twitter feed. Predictably, the 2013 Santa Fe gets sharper lines that are much more in keeping with the rest of the model lineup, and the new face validates a spy photo that hit the web back in January.

Hyundai calls the crossover's fresh styling language "Storm Edge," saying it's an evolution of the "Fluidic Sculpture" theme it's been using the last few years.

Based on the the profile shot, which shows a very small window aft of the rear doors, it appears that the Santa Fe will, for the time being, continue to be a two-row crossover (its optional third row was canned after the 2009 model year) that's designed to battle the likes of the Nissan Murano, Ford Edge, and Toyota Venza.

Whether Hyundai will also use the occasion to formally confirm the rumored long-wheelbase, three-row variant to replace the Veracruz remains to be seen. It's clear the automaker knows that it's hurting in that department.
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Hyundai Motor Unveils Teaser Images Of All-New Santa Fe

- First images of the third-generation Santa Fe

- All-new Santa Fe embodies "Storm Edge" design concept, hinting at Hyundai's future SUV designs


Hyundai Motor Co., one of the world's largest and fastest-growing automakers, today unveiled exterior teaser images of the all-new Santa Fe, which had been known by its code name DM in Korea. The all-new Santa Fe will have its world premiere at the New York International Auto Show in early April.

Hyundai will keep the name "Santa Fe" for the new vehicle, continuing the solid brand heritage of the automaker's most representative SUV model. The all-new Santa Fe, which is entering its third generation, has reached worldwide cumulative sales of about 2.56 million units (Korea: 680,000 / overseas: 1.95 million) since its 2000 debut.

Based on Hyundai's design philosophy, Fluidic Sculpture, the new Santa Fe adopts its own design concept called "Storm Edge," which captures the strong and dynamic images created by nature during the formation of a storm.

The third-generation Santa Fe features sophisticated and refined lines, which are in harmony with bold and voluminous surfaces, completing a more aggressive and classic look than its predecessor.

The design adopts the hexagonal grille – a key design cue of the Hyundai family look – a two-tone voluminous bottom car body and wider front and rear bumpers, creating a futuristic and urban-style SUV image.

Dynamic side character lines give a more aerodynamic feeling, while emotional details expressed on the exterior design deliver a premium image, suggesting a new design direction for Hyundai's next-generation SUVs.

The all-new Santa Fe, whose core product concepts are "Refinement," "Smartness" and "Practicality, " is expected to be a hit in the global SUV market, offering the best value to customers in every aspect, with its differentiated design, cutting-edge technologies, good fuel economy and practical use of space.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has six manufacturing bases outside of South Korea including the U.S., China, India, Russia, Turkey and the Czech Republic -- sold 4.06 million vehicles globally in 2011. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at www.hyundai.com.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.


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  • 91 Comments
      axiomatik
      • 2 Years Ago
      Much cleaner and less fussy than the recent "Fluidic Sculpture" designs. However, it seems to be stepping on Kia's toes, style-wise.
      Awhattup
      • 2 Years Ago
      The pics look good.. but do you remember the spy photos? all shiny chrome on the grille? I don't think the Santa Fe goes too good with those chromes. I still have hopes for this car.
      Redline
      • 2 Years Ago
      Looks pretty decent, but with those tiny rear windows, I sincerely hope a rear back-up camera is incuded as a standard feature.
      EG
      • 2 Years Ago
      Ford called....
      Lucid
      • 2 Years Ago
      To all the people saying this looks like a CRV, how the hell does Hyundai copy a vehicle that was only released half a year ago? Brand fanboys need to try harder please.
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
          MyerShift
          • 2 Years Ago
          Not getting paid. Your comments are lame.
        H.E. Pennypacker
        • 2 Years Ago
        the only thing more pathetic than a fanboy is a hater.
        ZOZ
        • 2 Years Ago
        Seems you need that half of a brain; really!
        IzzyMan
        • 2 Years Ago
        I don't give a cow's ass what you bought your kids or how many cars you have, if you don't like Hyundai or the articles about them why even bother clicking on it? A person with "half a brain knows that" let alone an idiot. I also see you get off boasting your position in society on a car blog? yea, you must be REAL tough. let's keep the focus on cars ...ass....
          • 2 Years Ago
          @IzzyMan
          [blocked]
          • 2 Years Ago
          @IzzyMan
          [blocked]
        IzzyMan
        • 2 Years Ago
        Says the person who clicked on the article anyway...
          • 2 Years Ago
          @IzzyMan
          [blocked]
        Lucid
        • 2 Years Ago
        lol. You're threatening Hyundai now? Are you even reading the comments? They are full of biased trolls like yourself. Now do everyone a favor and stop being a hypocrite by skipping over the Hyundai article if you're a fanboy of another company. Thanks.
        IzzyMan
        • 2 Years Ago
        Again, an adult making these comments lol, you're real funny dude. But hey whatever makes you feel good about yourself....
          IzzyMan
          • 2 Years Ago
          @IzzyMan
          I'm not trolling for Hyundai. I have read numerous comments on what you say about Hyundai. I don't think they are swaying people's opinion on their qualities to meet their growth goals. I just simply think that since this was a car company not too long ago that was considered an insult when it drove by, it just popular at the moment, thus, people talking more about them. A car company has the right to grow. We all know Hyundai/kia is a hell of a lot better than what they use to be. But at the same time need more time to grow. I don't always agree with what Hyundai does. Like an example, I believe the Equus was rushed. The company is in between growing and being established, and trying to be something else at the same time. At first, I didn't think the Equus was going to sell.(and I sure as hell would not pay 70k for it) Until I started seeing them on the roads. But Hyundai, considering them now competitive, they ARE listening to their customers, and have/should fix any problems that they have or had. Look at Mitsu and Suzuki. They both rank far below Hyundai in reliability as of today. But mitsu' gets praised because they make cars like the EVO. And to clear up the previous argument, what I was trying to say was please don't make your current life situation a reason to stir up an argument. I just believe that it's very immature in ways and I believe that someone with kids would know that boasting your financial and occupation status is not a good look if that's what you are aiming at :) That is good that you are a well educated person with educated children. Last time I checked that's the way to be and one day accomplish that myself. I'm just more humble about it.
          • 2 Years Ago
          @IzzyMan
          [blocked]
      drewbiewhan
      • 2 Years Ago
      Hey, it's the Ford Vertrek with a CRV grill!
        gare
        • 2 Years Ago
        @drewbiewhan
        You are joking right?
        anonymous guy
        • 2 Years Ago
        @drewbiewhan
        The grille on the CR-V overlaps the headlights. On the Santa Fe, it is cut in at the top to give it a hexagon shape and doesn't meet the headlights. Not the same.
      ctsmith1066
      • 2 Years Ago
      Can Hyundai create something new that does not rip off the design elements of three or four other companies?
      • 2 Years Ago
      [blocked]
      rl
      • 2 Years Ago
      Sorry but this looks like a cross between the new CRV and last gen RX. New for them, but nothing groundbreaking.
      KJ
      • 2 Years Ago
      Well done. Honda and Toyota among others need to take notice. Great products coming from their design department.
      joe shmoe
      • 2 Years Ago
      i wonder how its rear quarter visibility is going to be with that biscuit sized window
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