Conservative pundits may not like the Chevrolet Volt, but GM has found some people who do: Volt owners.

In a new series of ads, Volt drivers wax poetic about their plug-in hybrids, talking about how spaceship-like, how good-looking and how amazing they are. Oh, and how they can save you a crapload of money. The first two ads, one featuring Priya (above) and one featuring Adam (both are available after the jump), also say that Volt owners are "The Happiest Drivers on the Planet." In case you can't tell, the 30-second spots are relentlessly positive, but we expect nothing less from commercials, right? We'll see if this sort of message works to improve the Volt's sales – and more importantly, image – in the coming months.





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    • 1 Second Ago
  • 70 Comments
      Ryan
      • 2 Years Ago
      I think someone here suggested that GM should use actual Volt owners in the commercials explaining how they like their cars. It looks like GM listened. I'm not sure that there are very many unhappy Volt owners now that I think about it.
        Ele Truk
        • 2 Years Ago
        @Ryan
        Hmm, Ford takes full credit. They'v been running those ads for years.
        Grendal
        • 2 Years Ago
        @Ryan
        EZEE, nuh-uh, it was mine. ;)
        GR
        • 2 Years Ago
        @Ryan
        I don't know what EZEE and Grendal are talking about...GM totally got this from me. :-) Cool commercials GM!
        EZEE
        • 2 Years Ago
        @Ryan
        I take full credit. :D
      goodoldgorr
      • 2 Years Ago
      With this new ads im more interrested to buy then ever. I might look for a used one in 3-5 years from now.
      marcopolo
      • 2 Years Ago
      Hmm... now here an odd thought, all those Volt haters can't seem to be able to find any Volt owners who are dissatisfied. That's pretty unique with most products, as buyers remorse and a percentage of failed expectations are quite normal with most new products.
        • 2 Years Ago
        @marcopolo
        lol..."can't seem to be able to find any Volt owners who are dissatisfied." Not exactly a huge pool of consumers to sample from, is there? After selling a few thousand cars and already having a recall for potential fire hazards there won't be many people stepping forward to complain about the car they just dropped $30k on. I love the idea but don't exactly trust Chevy to be the forerunners of new technology after decades of producing unreliable beaters.
      • 2 Years Ago
      j.kasza you got it right...I just saw this for the first time, and although not appalled, find it herd to understand why the use of this term is neccesary to sell a car. Ford does well with their "interviews", without resorting to lowest form of desriptive terms.
      • 2 Years Ago
      This speaks for itself: http://ifurin-urout.com/page0/page0.html
      Tweaker
      • 2 Years Ago
      EleTruk, he wrote "With only a 50 to 70 miles electric only range, most will find the gasoline engine kicking in pretty often.". That is the part that completely misses the mark. Fact is, according to Dept of Transportation, the average commute in the US is something around 12 miles, so at least 'many' would not have a problem, even if they forget once in awhile.
      Ele Truk
      • 2 Years Ago
      As he said in his comment "...if you forgot to plug it in..". In a true EV, that's something you do only once. In the Volt, meh. His comments are valid. On the other hand. The people who buy the Volt aren't idiots, and the plug-in hybrid is a concept most Americans don't fathom. Typical Volt owners average abut 1000 miles per tank.
      Rick
      • 2 Years Ago
      Nobody hates the Volt or Chevy MaroPolo, it's an outstanding piece of engineering but justs lacks the wow factor enough for me to ever want to buy one, but then so do all the others, apart from Tesla EV & Escape hybrid. Once Chevy go mainstream and the price comes down at places like VIA Motors these will sell like hotcakes. Volt offers a much better alternative to the Prius, and the profits stay in the US as apposed to get sent back to Japan. How many Volts will GM have to sell to payback the development costs just interested, does anybody know?
        DaveMart
        • 2 Years Ago
        @Rick
        I prefer the Volt to the Prius although they are both remarkable pieces of engineering. The unexciting performance of the Prius simply reeks of beige cardigans and non-iron slacks. Any irritation I have towards the Volt is usually due to the appalling GM PR department. If they would shut up I would be much more favourable disposed to the company and its products and its excellent engineering department.
      mikemaj82
      • 2 Years Ago
      i'm sorry, but if you can afford a $40,000 car, why are you worried about saving more money at the pump? Really?
        Grendal
        • 2 Years Ago
        @mikemaj82
        And it drives like some of the best cars out there. I've heard a lot of owners and reviewers say it is the best car Chevy has ever made.
        Gerry
        • 2 Years Ago
        @mikemaj82
        Could be an investment into the future. With gasoline heading to $5 at the pump, every bit helps. Once you've paid off the price premium, the savings goes into your pocket. Figure out how much you spend at the pump annually (most people don't have a clue). For the typical driver, 15,000 miles a year, with today's gas prices, at least $2,500 a year. It could just be a no brainer. There are many variables, too many to go into here. You just have to analyze your own driving habits and figure out the cost. If the hypothetical Volt driver almost never uses his gasoline engine, his MPGe could well be over 100 miles per gallon.
          • 2 Years Ago
          @Gerry
          After 8 years and 140k trouble-free miles in our Prius, the question of paying off the price-premium now seems a little silly. The car's been paid off for years, and it's just plain cheap to operate. The marginal cost for another mile in the Prius is less than half of what we pay for compact CUV-thing that sits next to our Prius in the driveway. I hope to be hearing a variant of this comment from happy Volt owners in 2020. They've got a good shot at it, and I have even higher hopes for the Volt 2.0.
        Jim McL
        • 2 Years Ago
        @mikemaj82
        It is a $32,500 car that saves you between $1000 and $1500 a year on gas. Do the math. Many people who can do that math can afford to buy this car. The people who can't do that math maybe don't deserve a car this good.
          SVX pearlie
          • 2 Years Ago
          @Jim McL
          The average new car would be something like 12,000 miles at 25 mpgc, or 480 gallons. If Obama has is way, we're looking at $5+ gas, so you'd actually "save" $2,400 annually in fuel charges. Of course, if you drove your 20 mpgc car less, only 10k miles vs 12k miles, then that'd be 100 gallons saved, or $500 in "free" money still in your wallet. Or, if you bought a Cruze, and got 30+ mpg, then that's $1000 annually with far less upfront spend... Which may explain why the Cruze is selling really well relative to the Volt.
          kishorek142
          • 2 Years Ago
          @Jim McL
          @ SVX pearlie: " If Obama has is way, we're looking at $5+ gas ...." Are you one of the toothless-bumpkins that fell for the Newt's promise of $2.50/gallon gas if he got elected?
        EZEE
        • 2 Years Ago
        @mikemaj82
        My mom (Mrs. Killschildrenalot) saw the 'car we had to build' and had no clue about it, so I explained it to her with the pros (gas mileage) and cons (price). Being a radical right wing extremist, like myself, she is concerned about money, and is very frugal. After I broke it down, she said, well yes, not cheap, but depending on your driving habits, it would save money in the long run, with the money quote being, 'who wouldn't want to buy it?' (she has cable, but fox news is channel 220, and she usually doesn't get past 35 - she has to watch 'her programs'). This is a woman that buys nothing that isn't on sale, so she wouldn't say this sort of thing lightly. I had a chocolate chip cookie, at the time.
        Ford Future
        • 2 Years Ago
        @mikemaj82
        Here's the benefit of buying a Volt. - Benefits to Society. - Cleaner Air, possibly cleaner air in your home, as your garage may not have exhaust gases seeping in. - Lowers demand for oil. Give's the Funders of 911 something to think about: Saudi Arabia. - Global Warming. You Help Your Children have a Future on a Normal Planet, with no Freak Storms, floods, droughts, and food shortage. - A car that puts MONEY Back Into Your Pocket, which you can either save or spend in America. - Electrical Demand helps your local economy, your local utility hires more, increasing economic activity in your area, which may Directly Benefit You.
          Ele Truk
          • 2 Years Ago
          @Ford Future
          In the Pacific Northwest, Bonneville Power Administration has to pay wind farms to not run. If there were more EVs, that wouldn't be happening. We only have about 800 here now, just one wind turbine provides enough power for all of them.
        Spec
        • 2 Years Ago
        @mikemaj82
        I'm sorry, but the net cost is $32,500 after figuring in the tax-credit. And yes, people that are capable of doing long-term thinking do worry about saving at the pump.
          Ele Truk
          • 2 Years Ago
          @Spec
          Nope, it expires either with 200,000 cars sold, or 2015 whichever is first.
          Gerry
          • 2 Years Ago
          @Spec
          Are you sure that tax credit is still available? I thought it expireed last year.
        theflew
        • 2 Years Ago
        @mikemaj82
        When I purchased my Volt the other cars I was cross shopping was Cadillac, BMW and Lexus. I wasn't looking for a $20k car. My range was $35k-$40k. And relative to those cars the Volt saves me at least $200 a month in gas cost. That's a decent amount of money yearly.
          JP
          • 2 Years Ago
          @theflew
          Thank you, this is what I constantly try to point out to people. People looking at $20K vehicles are not the same people looking at the Volt. You don't suddenly find an extra $10-$20K to buy a vehicle out of your price range, so comparisons of different vehicles in completely different price ranges are meaningless. In the $35-$45K price range the Volt will save you money over conventional ICE vehicles. Period.
        Grendal
        • 2 Years Ago
        @mikemaj82
        Why do you buy a new car? If you buy a used car you save more money over the life of the car. Why do people buy a Mercedes, BMW, Infiniti, or Cadillac? A Yaris or Fiesta costs a lot less and will get you where you want to go. C'mon, mikemaj82, is it all about how much you save? No. Riding a bicycle would cost a whole lot less, are you going to do that?
        nosoupforyou
        • 2 Years Ago
        @mikemaj82
        Some people also consider what it will cost to run their car over the period of time they plan to keep it. A cheaper car may end up costing $40,000 in the long run when you consider high gas prices and engine maintenance.
          mapoftazifosho
          • 2 Years Ago
          @nosoupforyou
          Ele Truk, that is because you are a small thinker. I can go buy a brand-new pickup truck right now for $20k and it will cost me $20k in gas over the course of 4-6 years. And that is JUST the gas.
          At_Liberty
          • 2 Years Ago
          @nosoupforyou
          You don't have to do the math, as an amateur, when Kiplinger is doing it for you. http://gm-volt.com/2011/08/29/could-a-chevrolet-volt-cost-less-to-own-than-a-chevrolet-cruze/
          Ele Truk
          • 2 Years Ago
          @nosoupforyou
          Show your math please. I can't imagine paying $20K to support a $20K car. Even better, when the warranty ends on the first car, trade it in for another new $20K car.
      DaveMart
      • 2 Years Ago
      Those who fancy a plug in hybrid 4WD SUV instead will have one available this financial year: 'Mitsubishi Motors (MMC) will launch a plug-in hybrid version of its new Outlander (introduced at the current Geneva Motor Show) during the course of FY2012 (1 April 2012 to 31 March 2013). The new PHEV Outlander will be a permanent 4WD electric vehicle, supplemented by a gasoline engine when needed. ' And: 'MMC’s EV-based plug-in hybrid system uses high-capacity traction batteries that allow the vehicle to cover more than 50 km (31 miles) in 4WD electric mode alone, allowing it to be driven solely as an EV for most everyday situations. Depending on power consumption and remaining battery charge, the system will start the gasoline engine automatically as a generator (Series Mode). At higher vehicle speeds, the gasoline engine, with its better high-end energy efficiency, will supply supplementary drive torque to assist the front and rear motors (Parallel Mode). ' http://www.greencarcongress.com/2012/03/mmc-20120309.html
        Ford Future
        • 2 Years Ago
        @DaveMart
        The Mitsu idea looks good, we're all just waiting for the tests.
        marcopolo
        • 2 Years Ago
        @DaveMart
        @Dave Mart Mitsubishi, is not the first, and certainly not the only plug-in Hybrid ( or even full EV SUV) . However, this is an article about the first and largest selling production EREV, the GM Volt. The success or failure of Volt, and it's technology, is very important for GM and America. It should be allowed a moments respite from anti-GM, anti-Volt haters venom, and those who every time the Volt is mentioned, rush to suggest another vehicle as proof that potential buyers can do better than Volt!
          marcopolo
          • 2 Years Ago
          @marcopolo
          @ Dave Mart, Dave, the Volt has been having a rough time lately, this is the first bit of positive news. It may not have your attention, but your post seemed a little like raining of the Volts parade by ignoring the Volt in favour of another vehicle. But, I accept that was not your intention.
          DaveMart
          • 2 Years Ago
          @marcopolo
          What peculiar responses! Please point out where I said I dislike the Volt which would be hard to do since I don't, or knocked it in any way. Since tips don't worked here, I thought it might interest some who needed the different utility of an SUV to know that they would have viable alternatives coming. I have not idea whether it is better or as good as the Volt, since it is not being produced yet. Its pretty strange that some whom a particular post does not interest rush to condemn it. Personally if something does not apply to my needs or is not of interest I tend to move on to something which does. Its called having a life. Were the format here different and more responsive, I would certainly take greater care to stay on topic. As it is, if you don't like it, tough.
        SVX pearlie
        • 2 Years Ago
        @DaveMart
        This has exactly what to do with the Chevy Volt, pray tell?
      Gerry
      • 2 Years Ago
      This is a very expensive car (over $39,000) who for some will never realize most of the Volt's hyper mileage possibilities. With only a 50 to 70 miles electric only range, most will find the gasoline engine kicking in pretty often. It will be a lot worse if you forgot to plug it in last night. Expecially if your commute to work is long or have a cra...er, boatloand of things to do on any typical weekend. With gasoline only highway driving, mileage is about 32 mpg. Pretty dismal comparted to a traditional hybrid's mid to upper 40's mpg.
        Ford Future
        • 2 Years Ago
        @Gerry
        We all know how the Volt works. - 40 mile electric range used first, then gas. If your daily commute is less then 40, then you almost never use gas. - There's a 7500 Dollar Tax Credit to help the Price. - The Volt get's 32 in the city on gas, and 36 on the highway. It's the Perfect Car for Most Americans.
        Spec
        • 2 Years Ago
        @Gerry
        The car can be programmed to call/text you if your forgot to plug it in. So don't worry about that one, Neil Cavuto, your marriage is safe.
        Ziv
        • 2 Years Ago
        @Gerry
        Gerry, I don't agree. The Volt costs a net price of $32,000, which is just a little over the average price of a new car in the US ($30,400) as of last year. I don't think people buy a Volt primarily for cost savings but that doesn't mean that they aren't happy to boast about them from time to time. The real reasons for buying a Volt tend to be that you are buying American electricity for most of your miles instead of primarily foreign oil, because you want to help reduce our trade imbalance, or you want to drive a luxurious state of the art car, or you love the silent snap of acceleration when you hit the 'gas' pedal... There are a ton of reasons to love the Volt and saving 3/4 of the money you would have spent on gas is only one of them.
      Ford Future
      • 2 Years Ago
      Yes, more of these.
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