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Every form of motorsport requires a certain level of integration between man and machine. Drivers need to be able to quickly and accurately interpret what's going on with their vehicle and react accordingly, but superbike racing pushes that requirement to new bounds. Overshoot a corner, get too close to a competitor or simply get too greedy and riders can find themselves personally acquainted with the track surface.

Taro Russel recently took the time to attempt to capture the kind of partnership that grows between rider and bike in a new promo for superbike racing. Set to some solid Killers tunes, sketches of bone, muscle and organ grow before our very eyes. The ad is properly innovative, and the clips lifted from various races all but ensure an uptick in pulse by the time the screen goes black. Too cool. The video can be seen below so you can check it out for yourself.

Heart and Soul of Motorbikes from Taro Russell on Vimeo.



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    • 1 Second Ago
  • 6 Comments
      Nowuries
      • 3 Years Ago
      AWESOME video...
      Free promotion
      • 2 Years Ago
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      outlaw_star1982
      • 2 Years Ago
      The BBC Coverage sucks. Its so dry it nearly makes the race boring. I have to mute it, the commentators are so useless and mundane. British Eurosport is the ONLY way to go, the boys get so excited, just listen to the pitch in their voices at the start of any race. When someone overtakes at a nasty corner or makes a last-minute race winning move, they just explode. Not to mention the constant information updates and interesting trivia, Toby and Julian live MotoGP and it shows when they speak. The problem is getting it here in the US. I haven't seen a way to do so yet. Thankfully someone uploads recent races to the Pirate Bay, and they are usually British Eurosport., so I just torrent them after its out. Have to miss the race live though but its worth it. BBC coverage reminds me of tennis coverage, or something equally boring. They need to tear a page out of BE's book.
      Erik
      • 3 Years Ago
      FYI - MotoGP is also featured in this add. I don't mind the BBC coverage, but I wish it was easier to get Eurosport in the US.
      Natt Lin
      • 3 Years Ago
      this is when your cock and balls transform to be superbike
      natron3030
      • 3 Years Ago
      Damn I've always wanted to ride on the back of a sparrow... It's been my reoccurring dream since I was just wee lad.