Tesla Motors and Athlon Car Lease have reached an agreement for the world's first leasing program involving Tesla's Model S battery-electric luxury sedans.

Athlon, a division of the Netherlands-based Rabobank, has reserved 150 Model S EVs and plans to lease them to corporations in Belgium, France, Germany, Italy, the Netherlands and Spain. Athlon had a similar agreement for the Tesla Roadster convertible EVs last summer.

The Model S, which is set to debut in July, will offer buyers three single-charge mileage options ranging from 160 to 300 miles. In the U.S., the Model S will start at $57,400 before a $7,500 federal tax credit kicks in. The price jumps about $20,000 for the 300-mile version, which Tesla calls the world's longest among production battery-electric vehicles. Tesla's taken more than 8,000 reservations for the sedan.

Last month, Tesla, which has never been profitable, said its fourth-quarter loss widened 59 percent from a year earlier, but forecast 2012 sales to be between $550 million and $600 million, which would beat analysts estimates and would be almost triple the company's 2011 revenue of $204.2 million. The company also forecast that it would sell about 5,000 Model S vehicles this year. Tesla has sold more than 2,100 of its $109,000 Roadster convertibles in the past four years. The company discontinued production of that model in the U.S. last year. Readers can check out Autoblog's "first ride" review of the Model S here.

Show full PR text
Athlon Car Reserves 150 Model S Premium Sedans

Tesla Motors and Athlon Car Lease announced an agreement today to introduce Model S, Tesla's premium electric sedan, into corporate fleets across Europe. Athlon Car Lease has also reserved 150 Model S sedans to ensure early availability of Model S for its customers. This is the first Model S fleet reservation made worldwide by a leasing company.

The two companies first established a leasing program for the Tesla Roadster and Roadster Sport across Europe in July of last year. The Roadster leasing program is available in Germany, France, Italy, Spain, Belgium and the Netherlands.

The Model S leasing program extends this partnership into several other countries including Sweden, Portugal and Poland.

Both companies share a commitment to making electric vehicles more easily available and affordable. "We are excited to kick off Model S leasing with a company that shares our passion for a future of energy efficient vehicles that are incredibly fun to drive," said George Blankenship, Tesla's Vice President of Sales and Ownership Experience. "Athlon Car Lease is a valuable partner and is instrumental in our efforts to show customers across Europe the benefits of driving electric."

"We are thrilled to continue our collaboration with Tesla and to increase our EV offering to our customers under our one-stop-shop policy for electric vehicles", Hans Blink, President of Athlon Car Lease, confirmed. "As a leading mobility provider, sustainability and innovation are in Athlon's DNA and at the very core of our business. We believe that bringing EV solutions closer to customers is key in increasing the adoption of electric vehicles in the market. We are thus proud to be - once more - a frontrunner in promoting change in our industry."

Richard Sikkel, Senior Vice President Commerce at Athlon Car Lease International, confirms: "Our collaboration with Tesla has been very well perceived by the market. Almost 50 % of our initial order have already been pre-reserved by several of Athlon's existing customers - an example that demonstrates the increasing need for electric vehicles in the industry."


Model S is the world's first premium electric sedan. It seats five adults and two children. With no internal combustion engine or transmission tunnel, the interior of the car has class-leading cargo space, including a second trunk under the hood. The centerpiece of the interior is a 17" touchscreen with wireless connectivity for streaming radio, web browsing and navigation. Model S comes with three battery pack options, 40kWh, 60kWh or 85kWh. It can be recharged using any conventional outlet and is capable of a fast charge of 45 minutes.

Equipped with Tesla's advanced electric power train, Model S provides instant torque and smooth acceleration from 0-60 in less than six seconds. The aluminum body is engineered for superior handling, safety and efficiency. With the most energy dense battery pack in the industry, and best-in-class aerodynamics, Model S has the longest range of any electric car in the world, up to 300 miles on a single charge.

Tesla has more than 8,000 reservations worldwide for its Model S sedan, which is expected to be delivered to European customers starting in late 2012.

ABOUT TESLA
Tesla's goal is to accelerate the world's transition to electric mobility with a full range of increasingly affordable electric cars. Palo Alto, California-based Tesla designs and manufactures EVs and EV powertrain components. Tesla has delivered more than 2,000 Roadsters, the world's first electric sports car, to customers worldwide. Model S, the first premium sedan to be built from the ground up as an electric vehicle, goes on the market in mid-2012.

ABOUT ATHLON CAR LEASE INTERNATIONAL
Athlon Car Lease is an international provider of operational car leasing and mobility solutions, active in nine European countries: The Netherlands, Belgium, France, Germany, Luxemburg, Spain, Poland, Italy and Portugal. Focusing on all business and non-profit organizations, Athlon Car Lease offers mobility solutions, both for professional and/or secondary-benefit purposes. Athlon Car Lease has a total portfolio of approximately 225,000 active contracts.

Athlon Car Lease is part of De Lage Landen, a global provider of high-quality asset-based financing products which is 100 % owned by Rabobank.

For more information visit http://www.athloncarlease.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 15 Comments
      Nick
      • 3 Years Ago
      What a great looking car, I can't have enough of it ! I can't believe our bloated 3L A6 with cloth interior cost more than the Model S with 300 miles pack.
        Letstakeawalk
        • 3 Years Ago
        @Nick
        I can't believe you paid more than $70K for an A6. Hope your dealer used lube. http://consumerguideauto.howstuffworks.com/2012-audi-a6-trim-options.htm
          JakeY
          • 3 Years Ago
          @Letstakeawalk
          @Letstakeawalk "Fair enough, but then why wouldn't there be a corresponding increase in the price of the Tesla?" I think most of the cost is in the form of taxes, while EVs like the Tesla probably get some kind of significant incentive.
          Nick
          • 3 Years Ago
          @Letstakeawalk
          LTW has a good point, the Tesla will likely be a lot more expensive too. However, the ratio of 2:1 is reduced at prices rise. A $300k Rolls-Royce does not cost $600k here, but a $43k Audi easily translates into $80k. Surpringly, it has less to do with EV incentives than with market conditions and cost of doing business. People earn more money here, and everything costs a lot more, which adds to the price tag. Also, in Audi's case, they are distributed by the independent Amag group, which adds a hefty margin on an already increased Audi margin, and dealerships also want to make more money.
          Letstakeawalk
          • 3 Years Ago
          @Letstakeawalk
          "Cars here cost roughly 2x more than in the U.S." Fair enough, but then why wouldn't there be a corresponding increase in the price of the Tesla?
          Nick
          • 3 Years Ago
          @Letstakeawalk
          I happen to live in a city with one of the world's highest buying powers. Cars here cost roughly 2x more than in the U.S. Audi 3L V6 quattro with cloth interior, no navigation or other fancy options, was $80,000.
          Letstakeawalk
          • 3 Years Ago
          @Letstakeawalk
          JakeY I do understand that EVs are given substantial tax breaks in some markets, but I think Nick should be able to provide a specific explanation. OTOH, I would think that the desirability of the Model S would bring its dealer price up substantially because of the balance of supply and demand. At any rate, it isn't really fair to compare a US MSRP against a foreign MSRP - we have no idea what Tesla will ask for the Model S in Nick's market.
          Letstakeawalk
          • 3 Years Ago
          @Letstakeawalk
          "Surpringly, it has less to do with EV incentives than with market conditions and cost of doing business. People earn more money here, and everything costs a lot more, which adds to the price tag." Thank you, that makes a lot of sense. When there's a large number of people who can afford expensive things, those things get even more expensive. The Model S will no doubt be pricier there than here.
      Dan Frederiksen
      • 3 Years Ago
      soon is make or break time. let's hear guesses on first 12 months of sales. I think I said 6500 at one point, might be way too many but let's stick with that. year after that 3500. and then bankruptcy. don't kill the messenger : )
        markrogo
        • 3 Years Ago
        @Dan Frederiksen
        So in the first 12 months, they are not going to deliver the 8000 that are >already reserved< according to you? That's what you're saying? And demand is going to fall by more than half from there and they'll be bankrupt within 12 months of that? I'm happy to be you $10,000 you are wrong. You can have 2:1 odds.
        Grendal
        • 3 Years Ago
        @Dan Frederiksen
        There is 8000 reserved now, are you excluding those? If so, then 6500 more in 2013, then 3500 in 2014? Just want clarification of your prediction. They are at 1000 Model X's reserved from the last number I heard. If they sell nothing more then that is $720 million. If you're prediction is correct they'd have an additional $750 million. That's just shy of $1.5 billion. And bankruptcy follows that?
          JakeY
          • 3 Years Ago
          @Grendal
          @Dan Frederiksen "TM had 2-3000 preorders on the roadster. they sold 500 or so in the first 12 months." Actually, Tesla only had about 900 preorders at the start of production, not anywhere near 2-3000. http://www.teslamotors.com/about/press/releases/tesla-motors-begins-regular-production-2008-tesla-roadster I think Fisker had about 3000 reservations at production start. By February 9th, VIN#1818 was delivered: http://fiskerbuzz.com/forums/Thread-Got-a-VIN In December of last year they were already at 25 cars/day and had 1,000 cars built already. So they will run through their reservations list very quickly. http://www.bloomberg.com/news/2011-12-22/fisker-seeks-to-lift-karma-sales-to-move-on-from-loan-scrutiny.html
          Dan Frederiksen
          • 3 Years Ago
          @Grendal
          TM had 2-3000 preorders on the roadster. they sold 500 or so in the first 12 months. in the full production run they've sold maybe 2300 by now. granted it was during the 2008 crash but still. Fisker claimed thousands of preorders too yet it seems they've only delivered 250, maybe a lot fewer. if Tesla actually sell and deliver 6500 model S in the first 12 months I'd consider that a huge success even though it would probably still not be enough to stay alive. particularly not if they can't sustain it. I'm most certainly counting the 8000 reservations but they are far from guaranteed to turn into sales. and if there isn't a healthy profit margin on each car then it almost doesn't matter how many they sell when they have to repay the loan.. and tesla motors has a track record of losing money. their profit margin on the roadster was something like -100%. even though I think they are going the wrong way with conventionally large and heavy vehicles, I hope they survive but I don't count on it. what's your guess for first 12 month sales? H2 2012 and H1 2013.
          Grendal
          • 3 Years Ago
          @Grendal
          Thanks for the clarification. It's true that pre-orders are not guaranteed sales.
          Dan Frederiksen
          • 3 Years Ago
          @Grendal
          I'll add this. I wont be surprised if they only sell 2000. if they sell 15000 I'll be quite surprised. that would be a monstrous success. that would dramatically change the world and send BMW, Audi, Mercedes and Porsche scrambling and they wouldn't have the mind to handle it. I'd like to see that actually : ) I'll Tebow for that : )
    • Load More Comments
    Share This Photo X