Some marketing campaigns are easy to see right through. In the case of this imaginative Mercedes-Benz promotion, that's precisely the point.

In search of a creative way to publicize their "invisible to the environment" 0-emissions F-Cell technology, Mercedes covered the entire side of a hydrogen-powered B-class hatchback in LED panels. Affixed to the opposite side of the vehicle is a Canon digital SLR. The camera streams a live video feed to the LED display, effectively rendering the vehicle invisible when viewed in profile. From a distance, the effect appears quite convincing. Have a look in the video below.


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