Automakers are engaged in a constant struggle to get their products noticed. From clever advertising to sneaky movie deals and wild stunts, putting a vehicle in front of the public is the first step toward wrangling better sales figures. Mercedes-Benz recently took a different approach for the upcoming hydrogen fuel cell vehicle, the F-Cell. While the company rolled out a special version of the car in front of the public, it did its best to hide the hatchback behind a veil of special LED matting. The LEDs were paired to a Canon 5D Mark II on the other side of the car, which supplied video.

As a result, the LEDs project an image of what's on the other side of the vehicle, making the F-Cell effectively invisible. Why hide a new car behind a curtain of techno wizardry? Mercedes-Benz wants to underscore the fact that the F-Cell is a zero-emission vehicle, making it practically invisible in terms of pollution. We see what you did there, Mercedes-Benz. Check out the video for yourself below.

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    • 1 Second Ago
      • 3 Years Ago
      Glad it's just an advertisement. Invisible cars are a horrible idea.
      • 3 Years Ago
      James May?. Military cloaking technology for BDU's and vehicles has been going on for years before him.
      • 3 Years Ago
      That is awesome! I love how the screen glitched at the start of the video. I couldn't see it on the street or in the forest until it did that.
      • 3 Years Ago
      Now there is a world class safety feature, bloody accident magnet.
      • 3 Years Ago
      They should have just taken the media out into an empty parking lot, and say........see it?????.................
      • 3 Years Ago
      Not a good idea on the same road with transfer trucks , It will be a flat invisible car.
      • 3 Years Ago
      Wow you have to admit thats some pretty cool stuff dude. Wow.
      • 3 Years Ago
      Really officer I didn't see them! Explanation for wreck.
      • 3 Years Ago
      I've seen a few "R" class on the road. Not that I wanted one. Almost looks like a hearse. Anyway, love all the looks. I guess all the car makers think everyone can spend 80k for a car. For me? Those days are over.
      • 3 Years Ago
      Invisible car! I've gotta see that
      • 3 Years Ago
      Didn't MB make an invisible car before? I think they called it the R-Class. I sure as hell never saw one on the road.
        • 3 Years Ago
        Well of course you never say one on t he road---that's why they are called "iinvisible."
      • 3 Years Ago
      I once saw a practical use for such technology on The Discovery Channel. Not for civilian use, but for a SWAT vehicle. Say, in a hostage situation or siege like in 1993 with the Branch Davidians. You could put a SWAT team inside and have them creep up close to the house undetected.
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