Automakers are engaged in a constant struggle to get their products noticed. From clever advertising to sneaky movie deals and wild stunts, putting a vehicle in front of the public is the first step toward wrangling better sales figures. Mercedes-Benz recently took a different approach for the upcoming hydrogen fuel cell vehicle, the F-Cell. While the company rolled out a special version of the car in front of the public, it did its best to hide the hatchback behind a veil of special LED matting. The LEDs were paired to a Canon 5D Mark II on the other side of the car, which supplied video.

As a result, the LEDs project an image of what's on the other side of the vehicle, making the F-Cell effectively invisible. Why hide a new car behind a curtain of techno wizardry? Mercedes-Benz wants to underscore the fact that the F-Cell is a zero-emission vehicle, making it practically invisible in terms of pollution. We see what you did there, Mercedes-Benz. Check out the video for yourself below.

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