Now that the Nissan Murano CrossCabriolet has graced the streets of America with its absurdity and ugliness, this Range Rover Evoque convertible somehow doesn't seem so bad. Don't get us wrong, we still don't want one, and honestly, we hope this is one concept that never sees the light of production; but the more we look at it, the more we don't hate it as much as we probably should.

"We believe that the Evoque lends itself beautifully to the idea of a convertible," says Land Rover design director Gerry McGovern. Our apologies, sir, but we respectfully disagree.

So, it's a three-door Evoque without a roof. That's really all there is to say, though we'd absolutely need to see how it looks with the folding soft top in place. After all, the sleek roofline of the standard Evoque is one of our favorite design elements, and as much as we'd like to squint and make believe that the convertible still looks dashing with its cloth hat on, we're skeptical.

Check out the droptop Evoque for yourself in our high-res image gallery live from the Geneva show floor, and be sure to let us know if you love it or hate it in the Comments.
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- Range Rover Evoque Convertible Concept makes its global debut
- Land Rover DC100 Concept in snow and ice guise
- 1,000,000th Land Rover Discovery makes first stop on its £1,000,000 fundraising expedition from Birmingham, UK to Beijing, China
- Unique amphibious Discovery is driven through Lake Geneva

Geneva, March 6 2012 – Land Rover has showcased its strongest ever product portfolio on the first day of the 2012 Geneva Motor Show. In addition to the brand's 2012 lineup, three special vehicles highlighted the breadth and strength of the Land Rover brand – the 1,000,000th Land Rover Discovery, the DC100 Defender Concept vehicle and for the first time in public, the Range Rover Evoque Convertible Concept.

One of the most talked about vehicles at the Show, the Evoque Convertible Concept is the world's first premium SUV convertible. It is a bold design study that builds on the current model's success and reflects Land Rover's expertise at identifying and leading new market segments. The soft-top concept vehicle features a fully retractable premium roof with a Roll Over Protection System [ROPS]. The convertible cleverly combines capability and versatility with a drop down tailgate and a comfortable four-seat set up.

Whilst there are no current plans to put the Evoque convertible into production, Land Rover will be gauging reaction to the concept and listening carefully to feedback.

On unveiling the exciting new concept at the JLR press conference, Land Rover Design Director, Gerry McGovern, said: "We believe that the Evoque lends itself beautifully to the idea of a convertible. From a pure design perspective, we have used Evoque's dramatic shape to create a distinctive and highly desirable proposition."

Also positioned proudly on the stand was the land mark 1,000,000th Land Rover Discovery, which is making a pit-stop from its 8,000-mile, 50-day 'Journey of Discovery'. The special expedition from Birmingham to Beijing will take in some of the world's toughest terrain with the aim of raising £1million for the International Federation of Red Cross & Red Crescent Societies (IFRC), Land Rover's Global Humanitarian Partner. The money raised will support a long-term water sanitation project in Uganda.

Land Rover Brand Director John Edwards introduced the 1,000,000th vehicle to the Show saying: "The Land Rover Discovery is surely the most capable and versatile SUV in the world. It is our most awarded car ever with over 200 global accolades to date and sales last year up by 15%.

"The 'Journey of Discovery' promises to be quite an adventure and I can think of no better way to celebrate a vehicle which has embodied the Land Rover spirit of adventure for almost a quarter of a century."

To celebrate the success of Discovery and demonstrate Land Rover's continuous achievements in all-terrain capability, vehicles from the brand's heritage fleet were available for special drives on the shores of Lake Geneva. Heritage models from the past 23 years of production, including the first Discovery off the production line in 1989 and a Series I Land Rover from 1957 were on hand. A fully amphibious Discovery converted for Cowes Week in 1990 created a splash as it was driven into Lake Geneva to demonstrate the brand's go-anywhere capability.

Members of the public can follow the progress of the expedition and learn how to donate to the IFRC at

Completing the line up on the Land Rover stand was the striking red Land Rover DC100 concept with new snow and ice accessories fit for its Geneva debut. Technologies on the vehicle designed to help tackle extreme winter conditions include an automatic i-Terrain device to assess surface conditions and respond accordingly, Wade Aid sonar technology to assess water depth and underwater terrain and a driver-activated spiked tyresystem, deployed at the touch of a button to help tackle slippery ice and snow.

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    • 1 Second Ago
      • 3 Years Ago
        • 3 Years Ago
        Well it's a good thing this isn't an SUV...
      • 3 Years Ago
      Wait, I saw three pedals. BUILD IT LAND ROVER.
        • 3 Years Ago
        And you'll notice that "stick" protruding from the center console too. Yes, this baby has a manual transmission.
      • 3 Years Ago
      Too bad they never made a Pontiac Aztek convertible.
      • 3 Years Ago
      Another useless, lump, that does nothing well.. apart from provide a mode of transport for texting /tweeting 20 something, SoCal chick.. with about as much common sense as a root vegetable..
      • 3 Years Ago
      • 3 Years Ago
      This is just silly Range Rover should not make this kind of cars, it is ok to experiment a bit, but this is just way out of its confort zone
      • 3 Years Ago
      I can see four blondes in this cruising down PCH
      car czar
      • 3 Years Ago
      Nice ride definitively the man version of a cross cabriolet. The bold front face is just the look i would want from a convertible i can see stepping out this and watching all the heads turn. so i say build it and they will come.
      AuraMedia CEO
      • 3 Years Ago
      WHAT IS WRONG WITH U PEOPLE??? The automobiles like Murano Cabriolet or Evoque Convertible, and forthcoming Defender DC100Pro are god-given to the kind of drivers like me - I always prefer to drive SUV because of its commanding view of the road, it's just so much easier for me to drive SUV than any sports car-like low profile cars Also, I've been always a big fan of topless driving - anyone who tried it once will agree that it's the best possible entertainment for driving, even if I can't go topless as many times as I desire while living in the city commuting So, cars like this are the best of the both worlds - and the designs are as good as hardtop version of the models I JUST CAN NEVER UNDERSTAND WHAT U PEOPLE R SAYING - WHAT IS WRONG WITH THE CONVERTIBLE SUV??? U PEOPLE NEVER OFFERED ANY SPECIFIC REASON AS TO WHY U PEOPLE R HATING IT SO MUCH I guess those who hate it so much are seriously in need for a help
      Arturo Rios Jr.
      • 3 Years Ago
      great since its more than likely targeted to cute wealthy chicks. I really like this Land Rover but with the hardtop.
      • 3 Years Ago
      • 3 Years Ago
      Remember the Jeepster? It's now 40 years later, and we need an SUV convertible that looks good! Don't you get it? It's 3 cars in one. Ride height, commanding view, and hair-in-the-air, all at once. When are you going to stop criticizing these types of concepts and get with what people want? Lame -ass review....
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