What's Italian for thrilling? The Italdesign Giugiaro Brivido. (Well, it's Italian for 'thrill' anyway.) And we see what they're on about. The underpinnings come from parent company Volkswagen, including the supercharged 3.0-liter 360-horsepower V6 engine and eight-speed automatic gearbox. Coupled with an electric motor, this hybrid GT can scoot to 60 in 5.8 seconds while exhausting just 154 grams per kilometer of carbon dioxide. Slippery aerodynamics allow for a top speed of 171 miles per hour and also provide a sleek shape that can seat four passengers in comfort.

Though Giugiaro is quick to point out that this is a fully functional prototype, it's got concept written all over it. Take, for instance, the giant gullwing doors that serve as portals for the front and rear seats, the two-sided instrument cluster full of LCD screens (including an iPad for the passenger) and joystick-style steering apparatus.

And if one Brivido Concept is good, two Brivido Concepts must be even better. Giugiaro brought along a second machine in race trim (above), sporting distinctive Martini Racing livery. We don't have any details on what's underneath the fetching bodywork, so we suggest you see it for yourself in our high-res image galleries above and below. Feel free to read all about the road-going Brivido below, where you'll also find an official video.

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Extensive research has gone into increasing the on-board comfort of this GT, designed and produced entirely in the company's Moncalieri factories. The vehicle offers supercar performance, respect for the environment and the most advanced technology and innovative solutions for a working prototype which is ready to make its on-road debut.

For its 42nd appearance at the Geneva International Motor Show, Italdesign Giugiaro makes the world premiere of a functional, hybrid, four-seat prototype developed on a mechanics of the Volkswagen Group. Capable of reaching 100 km/h in 5.8 seconds, with a maximum speed of 275 km/h without compromising on-board comfort or space, and inspired by technological innovation, the name of the car-Brivido ("Thrill")-sums up its soul.

"For the last few big appearances at the Geneva Motor Show," explains Giorgetto Giugiaro, "I focused my research on cars that offered great roominess with compact dimensions, and proposing concrete solutions to concrete problems.

2012 will be an important year for us and for the Group, and with this car we want to continue to allow people to dream and to imagine the future. This is an exercise to show a vehicle that delivers awesome sports car performance in an eco-friendly manner, to show great technological content, and above all to have superb comfort. Today true luxury is all about travelling in comfort. Following the research into city cars, this year I wanted to test myself with a GT which is 4.98 metres long and capable of reaching speeds of up to 275 km/h. I would not say the Brivido is a dream car-after all, this is not an object which is destined to remain an unachievable dream. My intention has always been to design something which is close to industrial reality and can easily be released into the market".

Brivido was designed, engineered and manufactured in the Italdesign Giugiaro plant at Moncalieri (Turin).

Exterior: lines of light designed by air
Aluminium, carbon fibre, and glass are the materials that define the Brivido's exterior. The lines of the body, painted in Xirallic pearl lustre red, are sinuous and aerodynamic and accentuate the sporty, elegant character of this latest Gran Turismo from Giugiaro.
The windscreen, roof, rear window, and large door windows form a glass dome that lets natural light pour into the passenger compartment. There the occupants are surrounded by an exclusive level of finish and high-technology, whilst they enjoy the surrounding scenery and urban landscapes as they travel.

"This is a quest for a genuine four seater," continues Giugiaro, "to offer comfort and visibility, especially for the rear passengers, which is usually sacrificed in this type of vehicle. As always, I've tried to offer solutions which can be achieved practically. The inclusion of a pair of wide doors that rise like gull wings is the only "exotic" concession which makes the Brivido a show car. The rest of the solutions are perfectly applicable for vehicles destined for the market. The rear passengers, specifically, can access their seats without having to duck down or lower the front backrests. Instead they can enter the vehicle easily and naturally".

The side view is dominated by the specially designed single door which uses glass as a genuine structural element This allows all occupants to access the passenger compartment at the same time.

The waistline hugs the curve of the wheel arch and is interrupted by the door's side window, which in turn continues below the waistline to significantly increase the transparent surface. As on the Structura prototype, this feature offers the driver increased visibility when manoeuvring as s/he can easily see the pavement to the side of the car. At the same time this allows the rear occupants to enjoy great outside visibility. To facilitate window-down interactions such as toll payments, a small portion of the glass can be lowered electronically while the rest remains fixed.

A record-breaking light cluster
Visibility is also a watchword on the outside of the passenger compartment as the Brivido showcases real innovation in exterior lighting. Thanks to LED technology, the headlight clusters are not only functional, but also represent a never-before-seen stylistic feature. Extending 2600 mm from the front bonnet, each cluster hugs the sinuous lines of the body and finishes midway along the side panel, at the height of the side door. These clusters thus also act as both sidelights and direction indicators.

"For several years now, thanks to new technologies like LEDs," continues Giorgetto Giugiaro, "even quintessentially functional elements like light clusters have become something more: a distinctive element and a design signature. With these innovative light clusters we are confident that the Brivido will be instantly recognizable even in the total darkness of night."

The side of the Brivido hides a final technological treasure: the side mirrors have been replaced by an innovative system comprising of two cameras which literally emerge from the body. When the control is activated, the wings concealing the two micro-cameras, positioned at the height of the side air intakes, open up 90 degrees and activate the cameras. The camera images are then displayed on monitors built into the steering wheel column.

From the front we are greeted with an aggressive, ultra-technological front end. The vehicle is equipped with a single carbon fibre panel that occupies the width of the vehicle. This allows ample air flow to cool the engine and also acts as rear spoiler. On top of this there are the DRL system, the driving lights, and the fog lights.

The tail end, also in carbon fibre, flaunts two diagonal friezes that diverge from the centre and continue along the body, housing the rear light clusters, the brake lights, the indicators, and the rear fog lights. As well as the rear windscreen, which offers access to the titanium fibre covered luggage compartment, there is a small spoiler that is activated electronically at high speeds to ensure optimum road grip. Finally, the large side exhausts frame the race-inspired flow deviator.

The generous surface of the bonnet, emblazoned with the inlaid "V" in satin aluminium that contrasts with the red paint finish, conceals a 3000 cc engine which offers 360 HP. "The satin aluminium frieze," points out Giorgetto Giugiaro, "is not just a simple aesthetic quirk. We have included it in order to remedy the problem of hard spots and to achieve a lower profile. The red bonnet hides the engine and rises in the event of impact with a pedestrian to soften the impact. Beneath the "V" structure, we have housed actuators directly onto the engine basement, making it an active safety system. Here, once again, what seems like a designer's quirk, is actually a concrete solution to a problem".

The Human Machine Interface
The Volkswagen Group Electronics Research Lab (ERL) in California collaborated with IDG to develop and build the interactive electronics and displays for the Brivido. This includes a unique docking system in the dashboard allows an iPad to be completely hidden away or, with a gesture of the hand, partially exposed to work in a "Minimal" interaction mode. The ERL also helped to create the climate and comfort controls in which the driver and passengers can access "Basic" and "Extended" features on a capacitive touchscreen. Enhancing the transition between these modes, physical buttons emerge from the control surface when needed, and hide away when not needed.

Interiors: R&D of classic materials and technological innovation
Technology, roominess, ergonomic design, comfort, and luxury are the watchwords that characterise the interior trim of the Brivido. The cabin offers a genuine open space where a unique environment encases the front and rear seats and the luggage compartment in a continuous solution, thanks in part to the use of extremely durable and lightweight Titan-Tex® titanium fibre.

The dashboard is structured symmetrically for both driver and passenger. Key information is displayed on the two LCD monitors housed inside two binnacles, one located behind the steering wheel and the other above the iPad dock. This allows the passenger to access the same information as the driver (journey, speed, rpm, etc.) or manage the options for on-board entertainment.

Italdesign Giugiaro has patented its specific steering column design. At the top of the steering column are two monitors onto which images from the side and rear cameras are displayed. In this way, the driver has complete control of the vehicle without ever having to take his/her attention off the road.

The main controls are housed on two touch-sensitive panels on the spokes of the steering wheel. The left-hand panel is used to operate the infotainment system, the lights and the graphic interface on the dashboard, while the right-hand panel is used to manage the climate control system settings.

With just a simple touch, the driver can select the driving mode of the Brivido: "Comfort" or "Sport". The dashboard on the passenger side houses the iPad integration system.

On the tablet, the Brivido application allows the passenger to control media, navigation, and access online content from his or her lap. The passenger can then stow away the entire tablet in the dashboard via an automatic mechanism or partially dock it to use as an interface area. S/he can then control the media and navigation content in the passenger binnacle display.

In line with the current fashion trends, the Brivido exudes an understated elegance. For the interior furnishings, the Color&Trim department at Italdesign Giugiaro invested in research and development on methodologies and materials, opting for a sewing method never used before in the automotive sector: raw cut seams. The hides, specially produced for this prototype, are dyed in two contrasting colours - light on the "upside" and dark on the "backside." When it comes to seaming, the hides are bonded and raw cut to enhance the thickness, which is otherwise usually folded under and therefore hidden. In this way, the light-dark chromatic contrast creates a graphic line that outlines and emphasises shapes.

The front seats are asymmetrical with a cushion overhanging the door sill on the outer sides. This enables the occupants to get in and out of the car with ease. Occupants sit on this "protruding wing" and slide comfortably inside.

The sides of the rear seats house an LED system that makes entry easier in low visibility by optically following the design of the seats. Hiding inside are 3D glasses which make up part of the infotainment system. Wearing them allows passengers to watch a film, access travel information or, by connecting to the Brivido's cameras, watch the road. The controls for adjusting the climate are housed on a touchscreen monitor that descends from the ceiling on request.

The tunnel accommodates the fourteen buttons that activate all the main controls (door opening, parking brake, stability control system, lights) and the 8-speed automatic transmission, as well as contains the classic storage compartments and cup holders.

The display in the middle of the dashboard replicates key information on the climate control system, fuel consumption, and the hybrid system configuration. Depending on the graphical configuration of the display, the buttons required to activate and deactivate the corresponding functions emerge from the dashboard alongside the monitor. New touchscreen technology and the experience of high-quality rocker switches come together to create a new control system.

About the ERL
Located in the heart of Silicon Valley, the Electronics Research Laboratory represents the Volkswagen Group in applied research and development. Our mission is to develop innovations and technologies for future generations of cars, and to transfer technologies from many industries into the automotive domain. We design and build technical solutions that assist the driver in safe, intelligent, and enjoyable interaction with the vehicle environment.
Further information is available at www.vwerl.com

The roots of the Italdesign Giugiaro Group go back to February 1968 when Giorgetto Giugiaro set up a design studio that represented an innovative formula for the car industry: a firm set up to act as an independent service company, with the aim of delivering creativity, engineering, construction of preseries prototypes, production start-up assistance and all the support required to put a new product into production.

Italdesign Giugiaro has been a part of the Volkswagen Group since 2010.
Since 1968, some 200 car models have been created that have spawned 50 million standard production units produced by leading international car manufacturers.

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    • 1 Second Ago
      • 3 Years Ago
      Not a gorgeous car, but I'm a sucker for anything with Martini stripes.
      • 3 Years Ago
      Love the Martini livery!!!
      • 3 Years Ago
      okay, here is the idea. they should put this into production. the shape is very sexy and sporty and it´s got 4 seats. it looks better than the A7 or the CC. replace one of them with this or make it a new model!
      • 3 Years Ago
      another car no one can afford or attain... The Geneva Autoshow is mostly garbage...
      • 3 Years Ago
      I'm outnumbered, but coming from my industrial design background, that Martini version is absolutely hideous and weird. It's funny because I had written it off completely until I saw the red version; the paint job reveals all the detail that is lost with the stupid (although cool on Porsches) Martini striping. The side of the vehicle represents an interesting idea, but is poorly executed in my opinion. While the overall design appears fresh and modern, the side detailing is a little too angular and it looks dated. Although I do like a window that extends into the door, the idea has already been explored many times in the past and have been better resolve than this. However, still a very cool concept.
        • 3 Years Ago
        hello to all, bmwer318ic, since you say you have an industrial design background, i have a question for you. this seems like a design from the past revisited. a maserati khamsin that i believe the master designed himself. i do agree somewhat with you on the side details. but this design seems that it could be put in production very quickly. any thoughts on this? regards, vrmchris
          • 3 Years Ago
          oops, i was wrong. the maserati khamsin was designed under the house of bertone. by that time giugiaro had his own design studio. regards, vrmchris
      • 3 Years Ago
      Martini livery always improves a car.
      • 3 Years Ago
      Wow, that is some sexy design.
      • 3 Years Ago
      Martini one is fuckin beautiful
      • 3 Years Ago
      First off, I love that livery. Second, I love that this is a four-door concept and not another coupe. We'll be starting a family in the next few years and, while mainstream automakers won't really take these kinds of risks with their sedans--CC and Kia Optima aside (I'm not a fan of the Sonata), this gives me hope that the rest of my life won't be relegated to conventional but boring three-box shapes. Plus, I like that these styling-houses exist. Takes me back to my "car-posters-on-my-walls" days.
      • 3 Years Ago
      Not bad, much better than other Italian designs coming out lately.
      • 3 Years Ago
      best in show.
      • 3 Years Ago
      This design, in my opinion, is what the Ferrari FF should have looked like, or even the new F620. The Ferrari influence is clear, and this is just so much more beautiful and futuristic than the jack-o-lantern look of current Ferraris. Again, JMHO, but I love the design.
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