With the S40 gone and the C30 on its way out the door, Volvo has a few holes in its line that Audi and BMW are happy to fill with the all-new A3 and 1 Series, respectively.

Enter the V40, a five-door hatch that's one of the most attractive designs from Sweden since the Ikea Skürg. It's a svelte bit of kit, with an organic fascia bleeding into a subtly sculpted hood and capped off with a sloping roofline that can be had in full panoramic glass.

Like the exterior, the interior is a mild evolution of Volvo's current design ethos, with a minimalist, floating center stack situated beneath a large touchscreen display.

Power is provided by Volvo's ubiquitous 254-horsepower turbocharged five-cylinder mated to either a six-speed automatic or manual gearbox, good for a 6.7-second run to 60 mph. Start-stop tech and regenerative braking are standard, along with Volvo's usual suite of safety features.

But alas, the V40 is not for U.S. consumption. Which is a shame, because the States could benefit from an alternative that slots in with the entry-level Germans. Check out the complete press release below.
Show full PR text
Volvo Car Corporation presents the all-new Volvo V40:
Scandinavian luxury look and feel with class-leading safety and driving dynamics


Volvo Car Corporation will reveal the all-new Volvo V40 at a press conference at the 2012 Geneva Motor Show on March 6.

The all-new V40 is ready to overtake the competition in the Premium Hatchback class with sharpened features and characteristics from larger Volvos wrapped in a sleek, compact package.

"The all-new V40 is the first new model that is fully developed according to our human-centric, Designed Around You strategy. Charged with an outstanding set of high-tech features it definitely will give our toughest competitors a headache," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

The all-new Volvo V40 is a modern, expressive car with a Scandinavian luxury look and feel, a high-quality aura and meticulous attention to detail. The new, fully graphic instrument cluster with personalised layout and information enhances the intuitive and uncomplicated driver experience.

"Thanks to input from customers all over the world our most compact V-range model features an outstanding blend of design, safety and versatility. The car is loaded with features that buyers of modern luxury cars want," explains Stefan Jacoby.

Class-leading driving dynamics
The all-new V40 boasts class-leading driving dynamics thanks to focused attention to a number of vital areas. The chassis is designed to offer the agile, connected experience that creates true driving pleasure.

The engine range spans everything from Volvo Car Corporation's first diesel with CO2 emissions of just 94 g/km to the turbocharged T5 petrol engine with 254 hp and acceleration from 0 to 100 km/h in 6.7 seconds. All engine versions feature start-stop and braking energy regeneration, no matter whether they are fitted with a manual or automatic gearbox.

"The all-new V40 wraps you in a super-comfortable cockpit with outstanding ergonomics and technology that make you feel informed, focused and relaxed. This driver-centric approach is what modern Volvos are all about," says Stefan Jacoby.

Outstanding safety and support package
The all-new Volvo V40 features a class-leading safety and driver support package, including Volvo Car Corporation's groundbreaking Pedestrian Detection with Full Auto Brake and several other new features.

Among the new features are a world-first pedestrian airbag, Lane Keeping Aid with haptic auto steering, and an ingenious Park Assist Pilot that makes parallel parking easy.
The City Safety low-speed collision avoidance system has been further developed and it now operates at speeds up to 50 km/h.

"The all-new V40 is the most intelligent and safe Volvo model so far. All its features are designed around the driver, helping him or her stay alert and well informed to avoid collisions and dangerous situations," says Håkan Abrahamsson, Vehicle Line Director C Cars & V40 Vehicle Programme Manager. He adds: "With this class-leading safety package, including enhanced focus on pedestrian protection, the all-new V40 aims for a full star rating in the new, sharpened 2012 Euro NCAP safety tests."

Sales target 90,000 units
Volvo Car Corporation expects to sell 90,000 units per year of the all-new Volvo V40. A massive 85 percent of the total volume will go to European customers.

The car will be revealed at a press conference at the Geneva Motor Show in March 2012. Production of the all-new Volvo V40 starts in May 2012. The car will be built in Volvo Car Corporation's plant in Ghent, Belgium.

"The all-new V40 makes an instant impression with a dramatic design that stands out from the crowd. And what you see is what you get. The car boasts sharpened features and characteristics from larger Volvos - wrapped in a sleek, compact package. The car also has so many new features that it has an exceptional "density". It has pretty much everything," says Håkan Abrahamsson.


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  • 30 Comments
      bleexeo
      • 2 Years Ago
      By not bringing the V40 to the States it looks like Volvo is doing its best to be the next Saab.
        Zoom
        • 2 Years Ago
        @bleexeo
        Volvo is not going to survive here on the S60 and 2 XCs alone. They need more product. This would be a perfect entry level Volvo for Americans in their 20s/30s.
      Alex740
      • 2 Years Ago
      Wow, I thought this model looked a little busy in the press shots with all the lighting to show off every bend and crease in the body work but the model on the floor there looks fantastic. Those wheels are also much better than what they have been showing, looks very sporty. I really think and hope the US will see the 40 series in sedan and XC forms eventually, much like Audi's approach with the upcoming A3
      daveogermany
      • 2 Years Ago
      I can't imagine them not bringing it here to the States. If they dump the C30 it's going to leave a gaping hole in their line up. Am currently in a 5 year old GTI and looking. This would be my number one candidate as it has hatch utility along with style.
      CanIGetAWhatWhat
      • 2 Years Ago
      I don't usually like hatches. I would buy this V40. Gorgeous car, even nicer looking in these photos compared to the press ones we saw a couple weeks ago. Am I the only one who thinks we'll eventually see the V40 in the US despite what Volvo is currently saying?
      zamafir
      • 2 Years Ago
      i read 254 hp and thought 'awesome, some competition for the golf r' but then saw it's as 'quick' as a gti. With the A3 and next GTI dropping 178-200lbs, mini already providing lithe options and that new A class coming over I'm surprised volvo's not trying that hard to establish a more sporting luxury hatch presence with all their talk of one last year.
      Alex
      • 2 Years Ago
      LOL. The reason it looks "fantastic" in those photos is because they chose the right angle and lighting to hide that horrific umm... "original detail" above the rear door handle. Bleak paint helps too. Or perhaps the photographer used an even simpler solution: Photoshop.
        Alex740
        • 2 Years Ago
        @Alex
        why would Autoblog go to that trouble to make a this look better? Its the exact opposite, Volvo photoshopped and used good lighting to highlight every detail in their press photos and the car looks busy, Autoblog just photographed it normally and it looks much more toned down, the simpler wheels help as well.
      cardiologymidwest
      • 2 Years Ago
      Leave it in Europe - we don't need to increase our debt to China. Wish Volvo was still Volvo and not Geely.
        aatbloke1967
        • 2 Years Ago
        @cardiologymidwest
        Volvo is Volvo. And it matters not who the holding company is as long as it properly looks after the welfare of it's subsidiary.
          cardiologymidwest
          • 2 Years Ago
          @aatbloke1967
          It does matter who owns the profits...I think people do not understand the consequences of sending $30,000 at a time to China. When we owe the Chinese $2 TRILLION, the Chinese will treat us very differently than the Swedes if we owe them $50 billion.
      Chance Leo
      • 2 Years Ago
      I really like the design, but it seems familiar. Wait a second this is a really good looking focus!
        Phontsolo
        • 2 Years Ago
        @Chance Leo
        So what exactly is your point? You do realize that most cars have something in the design that reminds you of another car. So who cares. Let's just go ahead and say that ALL hatchbacks look the same. Is that ok with you?
      Paul M
      • 2 Years Ago
      Well, this makes perfect sense... I mean, why would we want a Volvo that finally looks good, has a decently well-powered engine, space for the family, a proper manual transmission and a sporting attitude here in the United Sates? After all, we're just dumb, fat 'mericans. Keep up that line of thinking, Volvo... and you'll just end up losing the largest car market in the world to everyone else who shows up. (If you can't read between the lines--and I'm starting to doubt you can--get your head out of your bung and start bringing us the good cars, already!)
        Phontsolo
        • 2 Years Ago
        @Paul M
        Yes, dumb decision by Volvo but unfortunately it's not Volvo's fault. American's and their hate of hatchbacks are at fault. It's just not Volvo. It's many other manufactures.
      Herman
      • 2 Years Ago
      OK Volvo, you really need to sell this in North America. I want one.
        ZOZ
        • 2 Years Ago
        @Herman
        Me too; and mine in black please!
      Turbo_S60
      • 2 Years Ago
      Hey Autoblog how bout you quit showing us pics of this car since Volvo is being an asshat and not sending the car to the US :,(
      Schmi5f5
      • 2 Years Ago
      All these v40 articles are so depressing. I'm back in the car market now and I'd be really interested in this car. I don't understand why they're not bring this over to the US. Is there a regulation that's making it cost prohibitive or do they just think there isn't a big enough market for such a car?
        Phontsolo
        • 2 Years Ago
        @Schmi5f5
        The US apparently has the stigma of hating hatchbacks of any kind. They avoid selling them in the US like it's a plague. It's been going on for a long time. With no change in sight.
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