Order a new Porsche and you'll be presented with what may seem like an endless list of options. But the one we're looking at today isn't an interior piece covered in leather or the color of the brake calipers. It's European delivery.

European delivery is available from a number of German and Swedish automakers, and allows customers to fly in and pick up their car right off the assembly line (or at the factory, anyway) instead of waiting for their new car to arrive at the dealership. Porsche has just tweaked its program, making it that much more enticing.

By opting for European delivery, buyers of a new Porsche can opt to pick up at one of two Porsche assembly plants: Zuffenhausen (where the 911, Boxster and Cayman are built) or Leipzig (home of the Panamera and Cayenne). Regardless of the model, buyers can choose either location, and each offers its own benefits. Both include a factory tour, but Zuffenhausen includes the recently renovated Porsche Museum, while Leipzig includes the opportunity to lap the test track or take a Cayenne off-road.

Porsche can also schedule a photo session on the grounds of either factory, and will arrange for temporary insurance and plates – and even winter tires if needed – allowing its customers to spend a couple weeks in Europe getting to know their new car. Once the honeymoon is over, Porsche will ship the car to the U.S.

While these programs don't offer the cost savings they once did, they still provide the unique opportunity of turning an acquisition into an experience that makes us wonder why anyone with the means and the time wouldn't take advantage. Follow the jump for the full press release.
Show full PR text
Porsche Enhances European Delivery Program
New improvements aimed at enthusiasts

ATLANTA – Feb. 27, 2012 – Porsche Cars North America today announced several enhancements to its European Delivery Program. The revised experience provides customers the opportunity to purchase their new Porsche vehicle from any participating authorized Porsche dealer in the U.S. and take delivery of their new car at their choice of one of the automaker's two German factories. The program is now offered at no additional charge to customers and includes access to discounted airfare and hotel accommodations.

Upon arrival in Germany, guests are provided with complimentary transportation from the airport to either Stuttgart-Zuffenhausen, where the iconic 911, Boxster and Cayman sports cars are manufactured, or to Leipzig where the Cayenne SUV and Panamera Sport Sedans are produced. The customer can choose either location, regardless of the model purchased.

Both locations offer a factory tour, allowing guests to see first-hand how a Porsche automobile is created. For owners that choose Stuttgart-Zuffenhausen, entry into the Porsche Museum is provided, where more than a half-century of Porsche sports and race car evolution is on display. Owners that choose the Leipzig factory will have the opportunity to drive a number of different Porsche models on the Test Track or test the capabilities of a Cayenne SUV off-road.

Upon arrival at the factory, owners are presented with the keys to their new Porsche, after a thorough presentation of their vehicle by a trained expert in an exclusive setting. Special photographic opportunities exist using either the Porsche Museum in Stuttgart or the "Porsche Diamond," the main building at Leipzig, as a backdrop.

Guests are then able enjoy their new factory-fresh Porsche on the winding roads and autobahns of the region. The program allows guests to tour Europe, or stay in Germany for up to two weeks to explore the cities and countryside that inspired Porsche's unique design and exhilarating performance.

The comprehensive program, which started February 1st, 2012, includes factory delivery and all associated activities including temporary insurance, registration and winter tire usage (if needed. Shipment to the U.S. is included and can be handled by either factory. Further information is available at any authorized Porsche Dealer or online at www.porsche.com/usa.


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  • 21 Comments
      NightFlight
      • 2 Years Ago
      I've heard that Volvo and Mercedes offer the best European delivery program. One of my coworkers gets a new Mercedes every 3-4 years and he does European delivery every single time. He's been doing it with his family since the early 90's. I've had friends who have done Volvo's program, and I have heard nothing but great things about it. They say the greeting at the factory is worth the trip alone. I could only imagine taking my new Porsche to the 'ring and blast down the autobahn to get there. Oh Germany, how I miss you....
      Evan Hayden
      • 2 Years Ago
      Man, that would be a fun way to buy a car.. Maybe if I ever have the cash to buy a new Porsche, I'll have to keep this in mind!
      Saracen
      • 2 Years Ago
      The Porsche european delivery never offered a cost savings...Porsche actually charged for it.
        Dean
        • 2 Years Ago
        @Saracen
        In typical AB fashion, they don't quite have their facts straight. Porsche may charge for Euro deliver, but if you look at Mercedes-Benz, you actually get a 5% savings...
      • 2 Years Ago
      [blocked]
        Dean
        • 2 Years Ago
        It's actually not that bad, I think typical wait time from order to US delivery is something like 3 months. If you do Euro delivery, you probably get your car in 4-6 weeks, and then after you drop it to ship back home, you're waiting another 4-6 weeks. Either way, you're still waiting about 3 months, but in one situation, you get to play with it, thus, decreasing the anticipation. As it's a Euro trip, you'd probably be there for a few weeks, thus making the wait less painful. Just my take.
      Wojo
      • 2 Years Ago
      Porsche has a ways to go to catch up to the programs offered by BMW and Volvo, however this is a big improvement considering they used to charge around $2200 for Euro Delivery on a 911.
      GearHeadDeals.com
      • 2 Years Ago
      So mario bros will now deliver your new Porshe! Gearheaddeals.com
      Timothy Tibbetts
      • 2 Years Ago
      Mario!
      Aussie Aspie
      • 2 Years Ago
      I love Porsches but seriously, that is one of the campiest and most disturbing photos I've seen in years!
      Claud
      • 2 Years Ago
      Are them overalls Porsches idea of lederhosen????????????
        jj360
        • 2 Years Ago
        @Claud
        Everybody knows Porsche's are made by elves.
      dangatl
      • 2 Years Ago
      Dear Mr. Joseph Around March 2nd of this year you wrote an article regarding Porsche's revamped European Delivery Program. In the corresponding Porsche press release Porsche NA indicates that the program comes at no additional cost to the customer. I wanted to point out to you that the program does come at an additional cost to the customer. Two of my neighbors and I just ordered 3 Porsches. We wrote to about 194 Porsche dealers in the US and all of them indicated that they could negotiate a deal with us but our negotiated deal would have to change if we did European Delivery because it was a cost of $2995 for them that they would have to cover. We then called Porsche North America and told them that their press release is false. The person we spoke to agreed with us and told us that we were right, it is a cost to the customer. They have indeed enhanced the program, but there is a cost to the customer. If you pay MSRP, the dealer is willing to throw in European Delivery. If you get a discount on the car however, as soon as you exceed a 5% off MSRP discount, the dealers are not willing to give the customer the "at no additional cost to the customer" European Delivery. I think a new article should be written to protect the consumer because what is stated in the press release is not true. The customer does pay for the European Delivery. We negotiated our deal on our three cars, ordered them, and then were told we could not have the European Delivery at no cost. We would have pick up the cars at the US dealer or, we could give up some of our negotiated deal to pay for the $2995 per car for the European Delivery. We will probably contact our State Authorities regarding this matter, but in the meantime, you may want to write a follow up article. Thank you,
      snap_understeer_ftw
      • 2 Years Ago
      This is pretty much what BMW has been doing minus the winter tires Porsche playing catch up[...I know Porsche ED has always been available but if the revamp is adding all the stuff listed there (the tour, temp insurance and plates) I know BMW offers - tour of Welt where pickup is done - shipping the car to USA after 15 (?) days of free temp insurance and tags in a weird sort of way, BMW ED turns out to be cheaper than a vehicle bought off the dealer lot in the USA (including return flight from USA to Germany price factored in)
        action3500
        • 2 Years Ago
        @snap_understeer_ftw
        BMW ED does offer winter tire set now during winter months. You'll get your "stock" wheels and tires (which are usually sport/summer rated) when you pick up car at dealer back in US. There's nothing weird about car being cheaper, BMW is pretty open about the fact that you buy car for "European invoice", which ends up being approximately 15% cheaper than US MSRP. The savings come from the fact that cars are allocated directly from factory and in a way cut out dealer (and their profit/mark up), even though dealer still deals with documentation. MB or Volvo do not offer any kind of discount, but do throw in plane tickets and free stay in hotel, which is still far cry from discount you get from BMW. And yeah, I did do BMW ED and blasted at 150mph on autobahn.
      Edgy01
      • 2 Years Ago
      Was a lot of fun for me in 06. With no up charge it should become more popular, but just be prepared for expensive fuel prices now!!
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