Is Apple Hiring Engineers In China For An Automotive Project?
What's interesting is that the post apparently appeared in the private LinkedIn group 'China Automotive Professional,' which is fueling longtime speculation about the tech company shaking up the auto industry with an infotainment entry, perhaps to compete with Microsoft systems like Ford Sync. Apple has reportedly had high-level meetings with some auto companies regarding infotainment, but there has been no hard evidence that the tech giant is actually entering the industry.
If Apple is looking to break into the industry as a possible partner on in-car entertainment, we feel that could work out quite well for automakers and consumers alike. Many current infotainment offerings, while functional, don't provide nearly the user-friendliness or refined experience that is found in Apple devices like the iPhone or iPad.
But why stop there? We at TRANSLOGIC have long argued internally (and only half-seriously) that Apple should consider building entire cars. We would love to see Apple's design and UI philosophy applied to transportation. Could we one day see an iSedan or iCoupe, or perhaps even an Apple Store-like car dealership? The results could be stunning.
[Source: Apple Insider]
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