Book: Ford secretly partnered with Toyota, Honda during economic crisis
The auto industry is far more complex than many people realize, especially in this modern era, with ever-more demanding regulations and brutal competition from all corners of the globe. Tier One suppliers, as the biggest parts companies are known, have assumed much of the engineering and product testing and development work for new vehicles, even including big chunks of assembly.
When times get tough, as they most certainly did in late 2008, suppliers are often the canary in the coal mine. At least 27 automotive suppliers filed for Chapter 11 in 2009, meaning that Ford had good reason for taking such precautions, referred to as "Project Quark" internally, according to the report.
Interestingly enough, General Motors and Chrysler, the pair that eventually sought bankruptcy, chose not to participate in the alliance, with GM allegedly expressing concerns over the legality of such a maneuver. The book says Ford's antitrust attorneys were careful to avoid setting foot on the wrong side of such laws, which prohibit collusion on pricing, among other restrictions on cooperative behavior by competitors.
There are quite a few other interesting anecdotes in Hoffman's book, including a heated argument between Mark Fields, Ford's President of the Americas (now said to be in line to succeed CEO Alan Mulally), and Don Leclair, the company's then chief financial officer. According to Automotive News, a passage in the book declares that Leclair suggested that Fields cut the advertising budget for Ford's Bold Moves campaign in 2006. This led to heated argument, that ended up with Fields making a move toward Leclair while spouting some choice four-letter words. The altercation was broken up by none other than Bill Ford Jr.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models