Chrysler Wins Again, Small Car Battle Brewing and Mustang Beats Camaro

Automakers love Leap Year. And why wouldn't they? Who doesn't love an extra day for selling? Actually, it turns out the extra day that Leap Year provides didn't make that much of a difference, as there were 25 selling days in February of this year versus 24 last year. A variance of one day is not out of the norm for any month. Still, sales were so good last month that you'd think each automaker had an extra week.

Like last month, the best performer was again Chrysler, both the brand and company, which saw sales rise 113.87 and 40.39 percent, respectively. The 300 sedan in particular, which just won our most recent comparison test versus the Hyundai Genesis, saw sales rise 480% to 7,670 units versus the same time last year.

Indeed, nearly every major automaker had positive news to report, except for General Motors and Mitsubishi. While Chevrolet posted a positive 5.78-percent increase in sales and GMC a narrow 0.14-percent rise, GM as a whole was dragged down by Buick and especially Cadillac, which reported drops of -11.29 and -27.04, respectively. In aggregate, GM reported a sales gain of just 1.10 percent, though its daily average sales rate was 2.94 percent below February of last year. In other words, GM sold about 254 vehicles less per day on average in February of this year than last.

If we go one level deeper and look at the sales of some individual models, the most interesting numbers were in the small car segment. Both the Chevrolet Cruze and Toyota Corolla have been leading the segment lately, but February saw the resurgence of both the Ford Focus and Honda Civic. Focus sales were up 115 percent to 23,350 units while Civic sales rose 36 percent to 27,086 units. Both vehicles sold more than the Corolla at 22,148 units and Cruze at 20,427 units. And we'd be remiss if we didn't mention that the Mustang finally posted a better month of sales than the Camaro: 7,351 to 6,923.

BRANDS Vol. % Feb-12 Feb-11 DSR* % Feb-12 Feb-11
Chrysler 113.87 27,008 12,628 105.32 1,080 526
Jaguar 62.48 1,022 629 55.98 41 26
Smart 58.88 769 484 52.53 31 20
Suzuki 47.60 2,425 1,643 41.69 97 68
Volkswagen 42.47 30,577 21,462 36.77 1,223 894
Mini 42.16 4,980 3,503 36.48 199 146
Kia 37.29 45,038 32,806 31.79 1,802 1,367
Mazda 32.31 25,651 19,387 27.02 1,026 808
Jeep 30.37 37,312 28,619 25.16 1,492 1,192
BMW 29.17 21,204 16,416 24.00 848 684
Land Rover 27.40 3,255 2,555 22.30 130 106
Dodge 27.21 42,692 33,561 22.12 1,708 1,398
Bentley 24.75 126 101 19.76 5 4
Lexus 20.73 16,678 13,814 15.90 667 576
Hyundai 17.50 51,151 43,533 12.80 2,046 1,814
Nissan 17.14 97,492 83,226 12.46 3,900 3,468
Subaru 17.02 25,374 21,683 12.34 1,015 903
Mercedes-Benz 16.90 18,910 16,176 12.23 756 674
Lincoln 16.21 6,912 5,948 11.56 276 248
Ram 14.72 23,282 20,294 10.13 931 846
Ford 14.29 172,207 150,678 9.72 6,888 6,278
Honda 13.33 98,899 87,263 8.80 3,956 3,636
Toyota 11.49 142,745 128,032 7.03 5,710 5,335
Audi 10.03 8,531 7,753 5.63 341 323
Volvo 9.76 5,263 4,795 5.37 211 200
Porsche 6.44 2,149 2,019 2.18 86 84
Chevrolet 5.78 151,197 142,929 1.55 6,048 5,955
Acura 4.28 11,258 10,796 0.11 450 450
Infiniti 1.04 9,239 9,144 -3.00 370 381
GMC 0.14 32,581 32,534 -3.86 1,303 1,356
Buick -11.29 14,023 15,807 -14.83 561 659
Cadillac -27.04 11,505 15,768 -29.95 460 657
Mitsubishi -31.29 4,736 6,893 -34.04 189 287
Fiat NA 3,227 0 NA 129 0
COMPANIES
Chrysler Group 40.39 133,521 95,102 34.78 5,341 3,963
Jaguar LR NA 31.72 4,277 3,247 26.45 171 135
BMW Group 31.45 26,184 19,919 26.19 1,047 830
Nissan NA 15.55 106,731 92,370 10.93 4,269 3,849
Ford Mo Co 14.36 179,119 156,626 9.79 7,165 6,526
Toyota Mo Co 12.39 159,423 141,846 7.90 6,377 5,910
American Honda 12.34 110,157 98,059 7.84 4,406 4,086
General Motors 1.10 209,306 207,028 -2.94 8,372 8,626

*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 25 selling days in February 2012 versus 24 selling days in February 2011, so there will be a difference between monthly sales volume and the average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.


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    • 1 Second Ago
  • 135 Comments
      GO MUSTANG
      • 2 Years Ago
      Almost everyone is in the green...this is good...just got to get Buick, Cadillac, and Mitsu out of the red and all the car companies can co-exist in harmony...
      Avinash Machado
      • 2 Years Ago
      Chrysler is rising very fast.
      Bret Frohwein
      • 2 Years Ago
      Since someone asked earlier.. GM insider news has posted all the major companies sales stats here: http://www.gminsidenews.com/forums/f78/industry-reports-february-2012-sales-109208/
        • 2 Years Ago
        @Bret Frohwein
        [blocked]
        Bret Frohwein
        • 2 Years Ago
        @Bret Frohwein
        broken down by model, I mean.
      carfan
      • 2 Years Ago
      go Chrysler, there are a lot of potential customers leaving the japanese products that could easily be picked up by you. Good job again.
      Cruising
      • 2 Years Ago
      I think Mitsubishi and Suzuki understand they are not going to be huge volume sellers and have adapted to it. It's not like Mitsubishi and Suzuki's revenue is only coming in from just cars.
      billfrombuckhead
      • 2 Years Ago
      Chrysler critics sound more and more shrill every month. Unfortunately some of the automobile industry pundits seemed to stake their fortunes on predicting Chrysler couldn't make it. De Lorenzo and Niedemeyer come to mind. They should have knew better when Senator John McCain said nobody thought Chrysler would make it. It's not just that Chrysler is doing better, they're capturing the public's imagination and affection. If Chrysler can make, maybe America's middleclass can also make it.
      Zoom
      • 2 Years Ago
      If this is a sign of what 2012 is going to bring economically, the GOP is in for a world of hurt. They've been clamoring for economic hardship to last through November of this year, but it's just a year too late.
        Mack
        • 2 Years Ago
        @Zoom
        Oh, give me a break. I'm a registred republican, but I'm not blind. BOTH repulibcans and democracts are screwing us all. Nobody has the courage to stop our out of countrol gonvernemnt. The debt is destroying us, gas prices are skyrocketing, unemployment is still over 8%, the dollar is being made worthless, the housing market is still in the toilet. I paid almost $150 to fill a truck with 36 gallons of fuel here in Los Angeles. The company I work for can't countinue to pay for that for long! If paying $4-$5 for a gallon of gas isn't a hardship, what is? These problems don't worry you? If it doesn't, YOU ARE A FOOL!
          Renaurd
          • 2 Years Ago
          @Mack
          And who put us there,........The Republicans, George Bush left this country in a shambles.
          Nick
          • 2 Years Ago
          @Mack
          Didn't he say reps and dems are both screwing us? Obama, Bush and many presidents before have done their part. Rip off the "It's not my fault" bumper sticker. If President Obama can't fix the problem, he's part of the problem. My neighbor plans to close his auto repair shop in three month because people have stopped doing repairs on their cars. I know him to be a very honest and hard working man. He was 21 years of being in business... No more.
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
          • 2 Years Ago
          [blocked]
        XJ Yamaha
        • 2 Years Ago
        I bet you chew on your bottom lip a lot with what teeth you have left.
      WillieD
      • 2 Years Ago
      Finally the number of idiots buying Camaros is going down.
        Tim Tav
        • 2 Years Ago
        @WillieD
        See Vince's reply. Who's the idiot Willie? Let me tell you because you may have a hard time doing the math, its you.
          WillieD
          • 2 Years Ago
          @Tim Tav
          The idiots are the people who buy Camaros.
      Klinkster
      • 2 Years Ago
      It's a mystery how the worst build vehicles with lowest quality generate highest sales. Are so many American's that stupid? Chrysler must be be having BOGO sale to justify those sales figures...
        sirjaysmith
        • 2 Years Ago
        @Klinkster
        No, we aren't all that stupid, just you, and you alone.
        • 2 Years Ago
        @Klinkster
        [blocked]
        • 2 Years Ago
        @Klinkster
        [blocked]
        • 2 Years Ago
        @Klinkster
        [blocked]
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
      Fat Kid
      • 2 Years Ago
      Watch out 200, your sucky fuel economy is gonna seriously hurt your sales when the next breed (Altima, Accord, Fusion, Malibu) comes that each hits at least 37 mpg highway versus your 31
        • 2 Years Ago
        @Fat Kid
        [blocked]
          • 2 Years Ago
          [blocked]
          Fat Kid
          • 2 Years Ago
          say that again when gas hits over 5 dollars a gallon
        Jesus!
        • 2 Years Ago
        @Fat Kid
        Why do you pick on the 200 all the time? Have you even driven one? It's a miracle as to whjat they did with it in a short time. I have driven one and for 22k you get lots of options for dirt cheap. It's actually a pretty good bargain at the moment.
        ddirkdiggler302
        • 2 Years Ago
        @Fat Kid
        uhh the new 200 come out next year go beat off or something!!!!!!!!
        sirjaysmith
        • 2 Years Ago
        @Fat Kid
        watch out Fat Kid, your arteries are going to seriously hurt when the next hamburger enters your mouth.
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