Coda Automotive missed its deadline to sell its first production Coda Sedan battery-electric vehicles by the end of February, though the Los Angeles-based automaker is slated to deliver its first cars during the next few weeks, Green Car Reports writes. Coda spokeswoman Larkin Hill told AutoblogGreen the company is in the "very final stages of assembly in Northern California" and will have its first cars ready "very, very soon."

Coda, which has been pushing back the launch date on the car for at least a couple of years, automaker announced pricing on the sedan in November and said at the Detroit Auto Show in January that it expected to start sales in late February. That target date has slipped into history, even with this year's extra Leap day. When the car finally goes on sale, Coda will sell a version of its Sedan with a 150-mile single-charge range for $39,900 and in January said it would offer a version with a 125-mile range for $2,650 less.

The company opened its Los Angeles headquarters in November and said last fall that it had raised more than $300 million in funding since its 2009 founding. Coda last month said it would sell the Sedan through franchised dealers and not at its "experience centers" where the company educates the public about EVs. Coda is reportedly looking to have agreements with as many as 40 North American dealers by year's end.


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  • 29 Comments
      pete.angel
      • 3 Years Ago
      Anyone who buys this car before Consumer Reports can review it deserves whatever they get. China Originated Dangerous Automobile
        Dan Frederiksen
        • 3 Years Ago
        @pete.angel
        try to keep the ignorant prejudice to a minimum chris angel
        2 Wheeled Menace
        • 3 Years Ago
        @pete.angel
        Nice acronym ;P
        • 3 Years Ago
        @pete.angel
        Which repub lobbyist concern funnels their money to pay you, anyway, Pete? Go lurk somewhere else where someone believes your nonsense.
        EVnerdGene
        • 3 Years Ago
        @pete.angel
        Dans last name is really Wang. aka: Dang Fang Wang
      Sasparilla Fizz
      • 3 Years Ago
      Any word on crash test results for these guys yet?
        paulwesterberg
        • 3 Years Ago
        @Sasparilla Fizz
        That shouldn't be a problem since the chassis was designed by Pininfarina.
          pete.angel
          • 3 Years Ago
          @paulwesterberg
          The chassis could have been designed by Battista Farina himself, but it wasn't made with the idea of bolting a thousand pound battery underneath. And that's the problem with Chinese kit cars.
          Sasparilla Fizz
          • 3 Years Ago
          @paulwesterberg
          So you actually don't know the answer to my question? BTW, the chassis was licensed from Mitsubishi, which is what the original Chinese ICE vehicle was based on, which is what the Coda is based on. Pininfarina (amazingly) styled the vehicle and the Coda engineers in the US updated it all to meet US safety standards from what I understand. Hopefully they'll get 5 stars, but I was wondering if the tests had happened yet. Seems like those tests always take a long time. Couple of articles that detail the design details: http://autos.yahoo.com/green_center-article_225/ http://articles.latimes.com/2011/sep/08/business/la-fi-autos-coda-sedan-review-20110908
        2 Wheeled Menace
        • 3 Years Ago
        @Sasparilla Fizz
        By pininfarina, you mean 1990's Daewoo, right? :D
        dzspleen
        • 3 Years Ago
        @Sasparilla Fizz
        As long as you're inside the car, you should be safe since you can't see its blindingly pedestrian exterior styling.
      Dan Frederiksen
      • 3 Years Ago
      should be interesting although brief. the price tag seems to be a non starter. had they instead done a 20kWh version for the 20k$ it should cost it could have been an entirely different story. 8k$ roller, 7k$ battery pack, some power electronics and then just try to not lose money on each, maybe have a few options that are profitable and a performance version that doesn't cost them anymore to make (could be identical just firmware difference) but is a couple of thou more expensive. it wouldn't matter they didn't make money, just being self sustainable is a huge deal in EV land and could make the stock market wet and willing. but noooooo, in their infinite wisdom they landed on 40. with florida geezer styling. it'll be great : ) the latest in the line of half billion dollar flushes.. you'd think someone would hire me as a consultant to avoid these billion dollar losses but I'm sure they know what they are doing. keep up the good work : )
        EVnerdGene
        • 3 Years Ago
        @Dan Frederiksen
        that the DOE did not loan money to CODA, just slightly restores my confidence in them
        marcopolo
        • 3 Years Ago
        @Dan Frederiksen
        @ DF, Why not offer them your services?
          MTN RANGER
          • 3 Years Ago
          @marcopolo
          Even better, start his own company. : )
          Dan Frederiksen
          • 3 Years Ago
          @marcopolo
          I just did and it's a little late for Coda. I could seek out companies and offer directly but I'm too jaded from many suggestions that fell on deaf ears. the problem with offering intelligence is that lack of intelligence doesn't recognize intelligence. the people in charge have absolute faith in their own judgment. you can call it not my idea syndrome. like dyson who offered a new vacuum cleaner principle to all the big factories. not one listened. not one. how many times have I suggested weight reduction and improvement in aerodynamics? and as isolated and clueless as the decision makers are and as little they keep up with what's going on like this site, some few pass by from time to time. how many heeded my suggestions? how many of the big automakers suddenly changed course and did as I suggested.. : ) big fat zero. it's like talking to walls. Einstein said only human stupidity is infinite. this is what he meant.
          throwback
          • 3 Years Ago
          @marcopolo
          DF, just build your own car and show everyone how smart you are.
      philmcneal
      • 3 Years Ago
      why am I not surprised? seems tesla is the only successful startup company... the rest just has troubles...
        • 3 Years Ago
        @philmcneal
        How many car companies have been successful in the last 50 years? Maybe ask that, and it'll be easy to see what sort of an uphill battle these guys have. Nice to smack down entrepreneurialism, that's real American of you.
        Dan Frederiksen
        • 3 Years Ago
        @philmcneal
        little too early to call TM successful. they've done some impressive things but one of which is to spend towards a billion dollars. it's hard to fail when you have a billion to spend although fisker seems to be trying hard. and TM could well join them. it all rides on selling 10000 model S's 3-4 years in a row. if it doesn't sell well, TM is going down. and they've been very close before.
          EVnerdGene
          • 3 Years Ago
          @Dan Frederiksen
          Spending a billion is not a formula for success. One of my favorite stories from IN SEARCH OF EXCELLENCE ( Tom Peters' book ), is the story about Rolls Royce investing a billion dollars (equivalent I guess) in a new concept jet engine, and it failed the "chicken test". Fascinating story.
        Letstakeawalk
        • 3 Years Ago
        @philmcneal
        Tesla had some serious troubles at the beginning as well. It was only after they got their DoE loans (for the Model S and for battery manufacturing) that things started to smooth out for them. http://bits.blogs.nytimes.com/2008/10/24/musk-unplugged-tesla-ceo-discusses-car-troubles/ http://www.fastcompany.com/1653654/tesla-troubles-model-s-could-be-delayed-elon-musk-is-out-of-cash The Model S is years behind their original schedule - the first version was complete before the Fisker Karma even hit the drawing board. To be fair, Tesla *has* completely redesigned the Model S since then, and it could easily be considered an entirely different car from what they started with. "The $100 million would have gone toward producing the Model S, the battery-powered sedan that Tesla had promised in 2010. Instead, the company delayed the car’s debut to mid-2011 and is waiting on a low-interest Department of Energy loan due in six to eight months. That will cover about three-quarters of the cost of the Model S. Tesla will try to raise another $50 million or so after the loan comes through."
          EVnerdGene
          • 3 Years Ago
          @Letstakeawalk
          To be fair to CODA, we don't really know much about their technology. In fact, we know little about Tesla technology (except that they string a buttload of batteries together in strings). I always choke when I hear people say "electric cars will be cheap because they are sooooooo much simpler than ICE cars. They don't consider the thousands of itty bitty components inside those boxes, or the tens of thousands of lines of code to made the thing operate like an ICE car.
          Joeviocoe
          • 3 Years Ago
          @Letstakeawalk
          To be fair to Tesla... their schedule for the model S in 2010 was before the economic meltdown To be unfair to CODA... Tesla has truly remarkable technology. Even if the range was not what people needed... it can still beat Farraris and Porsches. That alone meant it had a niche market that could prevent bankruptcy. CODA has...
      usbseawolf2000
      • 3 Years Ago
      Do they have more government loans coming that requires delivery in Feb?
        Sasparilla Fizz
        • 3 Years Ago
        @usbseawolf2000
        Found this from earlier this month: "During the interview, Murtaugh noted that the company has a pending application for a federal government loan under the Department of Energy's Advanced Technology Vehicle Loan program. Approval of the loan will determine whether CODA can shift its manufacturing operations from China to the U.S., he said." Guess their still waiting on that. But there was also this which may be the reason they're waiting: "CODA Automotive expects to launch its CODA Sedan before the end of February, but the electric vehicle (EV) maker is still awaiting final Environmental Protection Agency (EPA) and National Highway Traffic Safety Administration (NHTSA) certifications that are required before sales can begin, the Detroit News reported." That was from earlier this month: http://www.businessfleet.com/News/Story/2012/02/CODA-Hopes-to-Launch-All-Electric-Sedan-Next-Month.aspx?interstitial=1
      marcopolo
      • 3 Years Ago
      At the risk of repeating myself, with all the heavyweight talent running the company, and the hugely funded, (if sinister) investors, it's a mystery as to why this vehicle is becoming a sort of running gag. (or not running!) It's not as if the Coda is such cutting edge design and technology that even the smallest component needs careful planing and delays in development. Very mysterious.
      Car Guy
      • 3 Years Ago
      There are three types of liars in this world: Liars Big liars Electric car suppliers
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