One privileged Audi fan got to experience the Chicago Auto Show in his own garage recently, according to QuattroWorld. After driving three hours to Chicago and being denied the chance to sit in the 2013 Audi RS5 at the show, Joshua Smith wrote a letter to the company complaining about the way he was treated. Lo and behold, Audi of America President Johan de Nysschen responded, explaining that the pre-production RS5 was off-limits to show-goers because it had to make it through the full auto show season, but promising to arrange a private viewing of the car at Smith's home in Neenah, WI. Audi reps showed up soon after the close of the show, not only with the RS5 but also with S6, S7, and S8 in tow.

If you're thinking of employing the same squeaky-wheel tactic to get a flotilla of Audis parked in your driveway for the day, understand that Smith wasn't just another self-important grumbler. As he indicated in his letter to de Nysschen, he does own an S5, A6 and A3, and is active in both the Chicago Audi Club and the Badger Audi Club in Wisconsin. It probably didn't hurt that in his plea for better customer service this "true Audi enthusiast" happened to mention flirting with the enemy, writing "In the BMW booth at the show I spent over 30 minutes with a BMW representative who showed me the M3 and the all new M5, which was also closed to the majority of the public."

Smith shot video of the cars at his home, which you can see after the jump.


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    • 1 Second Ago
  • 55 Comments
      Xedicon
      • 2 Years Ago
      I've been to LOTS of auto shows, and from my experience getting to sit in a concept / pre-production car is rare if not near impossible. Unless Audi was actually rude to the guy, he had no reason to bitch. Each company has the right to protect their incredibly expensive investment from being damaged from hundreds of people being all over it. There's no "parts bin" for these cars, no assembly lines just spitting out another one. A long time ago Ferrari let me sit in a 355 at the Detroit Auto Show, even though it was behind ropes. I knew I was being given a gift, not exercising a right. I almost wish Audi hadn't responded to this guy, it's like rewarding a little kid for throwing a fit.
        brandon
        • 2 Years Ago
        @Xedicon
        Not to mention, there is a reason they do that. Have you seen the cars after they comeback from an auto show? I work for a local dealer in Charlotte that purchased the cars that the manufacturer displayed at the car show. Anyway, the manufacturer had to lay out to replace a hood, PW switch, convertible top, and three or for more odds and ends. These were cars that only had ~25 miles on them, and only one show. There is a reason they don't want people messing with a pre production car, and I can understand that. Maybe if people didn't take their rugrats in to destroy them, and if those same people had an inkling of respect for others property. But these things don't happen, therefore the rest of use can't go and actually get in, play with, see and feel these cars.
      Devin Christiansen
      • 2 Years Ago
      I'd feel like such a badass if all that was parked out in front of my house.
        RedHotLama
        • 2 Years Ago
        @Devin Christiansen
        You'd be more of a bad ass if you didn't live in some tract home development.
      k_m94
      • 2 Years Ago
      Next time, I am going to try pulling the same stunt at the Lamborghini display "You ******! I came all this way to see an Aventador, and you only have one ****** colour! Plus, your ******* rep didn't let me sit in one, I have 2 on order, if I want to sit in an Aventador, I shouldn't be shooed off like some snotty tourist. Ferrari had no issue letting me sit in their 458 Spyder, and I was able to fit the whole family in their FF. I might just order from Maranello instead..." It might work, you know?
      CJ_S4
      • 2 Years Ago
      That S6 and S7 are such pure sex...Wow...
      broq3.5
      • 2 Years Ago
      Where are all of his cars? And for all of the cars mentioned, I expected a lot more house.
      showcars.co.za
      • 2 Years Ago
      This might have been a waste of Audi's company time and money, but the spin-off from this whole debacle was well worth their time and effort. Not only did they get media coverage, they also showed that their customers are very important to them. I think they've secured an Audi customer for life.
        i2j
        • 2 Years Ago
        @showcars.co.za
        You hit the nail on the head.
      Murad
      • 2 Years Ago
      Congrats to Mr. Smith! Now if only carmakers would do something to make up for crappy dealership experiences!
      Fahad Fayyaz
      • 2 Years Ago
      Morpheus: Mr. Smith, welcome to the REAL WORLD. You sure you took the right tablet? lolz
      luujerr
      • 2 Years Ago
      this is off topic but this guy's image stabilization is really bad... I've never seen an image so distorted by IS in my life
      Dan.E
      • 2 Years Ago
      Bummer, video has been removed. One theory as to why they may have gone the extra mile on this guy is, if he was driven enough to write to them and post a video, then he may have a big mouth to spread the word to everyone he knows possibly endangering sales in that particular area. Especially if he's an "enthusiast" that is well known in the area. It's comical however as to how this guy would immediately run to the competition from something so miniscule as not being able to sit in a vehicle. Is he really that loyal after all?
      Joshua Smith
      • 2 Years Ago
      RS5 order in process - S5 for sale http://www.a5oc.com/forums/sale-group-buys/20117-2009-audi-s5-stasis.html
      Alex740
      • 2 Years Ago
      I'm glad to see Audi gave this entitled D-bag the special treatment he demands.
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