BMW may be a German automaker, but it is no stranger to the allure of British motoring. Several years before buying Rolls-Royce, the Anglophiles in Munich bought the entire Rover Group – a collection of British marques of which BMW kept some and eventually sold others. MG it sold to the Chinese, Land Rover was eventually bought by Indian automaker Tata, but it famously relaunched the Mini brand, and along with it, kept the rights to Riley and Triumph, two dormant brands it did not sell off alongside Austin, Morris and Wolesley.

Ever since, BMW has been rumored to be preparing to relaunch the Triumph brand, but over a decade later, nothing has materialized. Proposals were reportedly made to market a cheaper version of the Z4 as a Triumph, or label the new Mini Roadster as a Triumph – a proposal rejected by existing Mini dealers who weren't eager to launch separately branded showrooms.

A new report emanating from the UK, however, indicates that BMW filed a new patent for the Triumph name that would extend not only to vehicles, but also all manner of branded merchandise from watches and jewelry to luggage and even Christmas tree decorations.

Whether BMW has any immediate plans to produce any actual automobiles under the Triumph name remains to be seen, but the merchandizing campaign can't be good news for the motorcycle manufacturer of the same name that has had the brand all to itself for the past few decades now.


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  • 69 Comments
      Esher127
      • 2 Years Ago
      Some things are just better remembered.
        Chris
        • 2 Years Ago
        @Esher127
        Tell that to the many Triumph enthusiasts that still exist throughout North America to this day. In this market, I would say the brand has more enthusiasts than Mini did before it was revived. Look how successful Mini has been. With that said, I respectfully disagree.
      Mark
      • 2 Years Ago
      TR-6 was my 1st new car. Lots of fun to drive, in the summer. I even had a hard top as I was young and stupid, driving it in the winter. Eventually it rusted out, and there were problems with the lucas electric wiring harness...melting! It had real wood on the dash. I also had a mazda miata which was a well made vehicle. This one was seasonal for me and I sold it for a great price 10 years later
        kmrk
        • 2 Years Ago
        @Mark
        I have owned 3 TR6's and even today still own 2 TR250s. Your description was spot on and will just add fire with the electric wiring harness to be more specific. Let them rest in peace...
      dairgs
      • 2 Years Ago
      I drove a Sunbeam Alpine back in the "70's, could beat the pants off MGB's. Had one of the first Mazdas on the East coast (accidently hit 70mph in second gear- thought I was in third). A friend had a Morgan, and another a Healy 3000. Primitive, but effective driving cars. Now I'm more sedate: Subaru for daily, and a 1950 Ford f-1 street rod for a work truck. The TR-7 was starting to look more Japanese than British, and I do hope that if they bring back Triumph, that they will look back to the styling that made them unique. As for the Lucas electrics- "The British drink warm beer because they have Lucas refrigerators"
      indsereng
      • 2 Years Ago
      I Owned a Triumph Spitfire. Not bad... pretty fun. Now I have a 1970 Jaguar E Type.
      RJohns
      • 2 Years Ago
      I hope they follow their heritage with something like the original TR8: a fun car, but it lacked braking to go with the performance. If you've never driven a two-seat convertible V-8, you've missed something: the burble of the V-8 while sitting at a stoplight and the beautiful sound only a V-8 can make on acceleration are real memory-makers.
      CAROL
      • 2 Years Ago
      BMW missed the mark on not bringing back the original 2002 in lieu of the Triumph. The introduction of the 2002 in the USA is what made BMW gain car-maker recognition here and go on to introduce and sell more models here. I currently have a red-colored 1989 325i BMW and everywhere I go guys try to get me to sell it. Or tell me that they do not like their [newer 300-series] cars for; 1. style, and 2. performance. It happens to me so much that it embarrasses my father and sisters. With 230,000 miles and going strong, I'm keeping it and taking it with me. Why trade it for an elongated egg-shaped model ?; and one that looks like every other car on the road but costs so much more ?!
        ironcyde
        • 2 Years Ago
        @CAROL
        I much prefer my 11' 135i w/ DCT !
          KK
          • 2 Years Ago
          @ironcyde
          Sweet car...I almost bought the 135i vert. Kids are just too tall for the back seat.
      gcstorm
      • 2 Years Ago
      Back in the early seventies I had two Triumphs at the same time--a 1966 TR4 roadster and a 1971 Bonneville motorcycle.
      Chris
      • 2 Years Ago
      Do it BMW!! I'd like to see a revival of the two-seat roadster, like the TR-6, TR-7, TR-8, TR-250, etc. They were proof that you don't need tons of power to have fun. I like the Minis and 500s for what they are, but I think a couple new Triumph roadsters would have a broader appeal in terms of the gender spectrum.
        kmrk
        • 2 Years Ago
        @Chris
        Chris the problem with the Triumph marque was that they were really unreliable. BMW would make an incredible product but IMHO they should remain permanently at rest.
          Chris
          • 2 Years Ago
          @kmrk
          Some of them were really unreliable, and towards the end, they had some build quality issues, but that didn't stop them from gaining a huge following.
      Robert Wantin
      • 2 Years Ago
      I'm a bit of a Triumph nut, owning a very nice '73 TR6 (car) and a modern Bonneville (sold a Tiger before moving back to Detroit). That being said, not sure how I feel about this. For some reason it leaves me feeling a little numb.
      • 2 Years Ago
      [blocked]
      Matt
      • 2 Years Ago
      Yeah, that's a great idea... FOR ME TO POOP ON!!!
      Christopher
      • 2 Years Ago
      This would be great! I'd like to see this.
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