BMW planning to revive Triumph?
Ever since, BMW has been rumored to be preparing to relaunch the Triumph brand, but over a decade later, nothing has materialized. Proposals were reportedly made to market a cheaper version of the Z4 as a Triumph, or label the new Mini Roadster as a Triumph – a proposal rejected by existing Mini dealers who weren't eager to launch separately branded showrooms.
A new report emanating from the UK, however, indicates that BMW filed a new patent for the Triumph name that would extend not only to vehicles, but also all manner of branded merchandise from watches and jewelry to luggage and even Christmas tree decorations.
Whether BMW has any immediate plans to produce any actual automobiles under the Triumph name remains to be seen, but the merchandizing campaign can't be good news for the motorcycle manufacturer of the same name that has had the brand all to itself for the past few decades now.
- Biggest automotive sales disappointments
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models