Tom LaSorda, former Chrysler CEO and current Fisker vice chairman, has been named CEO of Fisker Automotive Group.
LaSorda takes the reigns from the company's namesake, Henrik Fisker, and will continue to help manage the up-start automaker with the help of former BMW, Ford and General Motors board members.

LaSorda saw Chrysler through its most recent troubling times, including its botched marriage to Daimler, the unholy offloading to Cerberus and finally its sale to Fiat.

We'll have more information when Fisker makes the official announcement shortly.

UPDATE: Henrik Fisker is moving aside to fill the role of Executive Chairmain. LaSorda says he's excited about the company's prospects, particularly after seeing what's in store with Project Nina and has invested in the company ahead of his appointment. Full release after the break.
Show full PR text
Fisker Automotive Appoints Tom LaSorda As CEO

Co-Founder Henrik Fisker Becomes Executive Chairman of the Company


Anaheim, California USA – February 28, 2012: Fisker Automotive is pleased to announce that, effective immediately, Co-Founder Henrik Fisker will become Executive Chairman of the company, and Tom LaSorda is appointed CEO and Vice Chairman of the Board, with full responsibility for the running of the company's day to day operations.

Henrik Fisker, who co-founded Fisker Automotive in 2007 after an illustrious design career at brands including BMW and Aston Martin, will focus on building the Fisker brand in global markets and the styling and design of future Fisker models.

"We have created a new automotive company, launched a new Electric Vehicle extended range technology and brought the Fisker Karma to market successfully in a remarkably short timeframe," says Henrik Fisker.

"The Fisker Karma is the first car designed and engineered in America to win BBC Top Gear's prestigious Luxury Car of the Year Award, as well as numerous other accolades, and that is something of which I am immensely proud."

"I am looking forward to working closely with Tom as we steer the company into its future as an iconic global automotive brand with a range of desirable cars that offer environmentally responsible luxury."

Tom LaSorda, who joined the company as Vice Chairman of the Board and executive advisor to the management team in December, will assume full CEO responsibilities and day to day operational management.

A well-known industry executive, with more than 30-years experience, LaSorda was a former CEO, President and Vice Chairman of the Chrysler Group and also held a number of executive positions at General Motors over a 23 year career.

"I am delighted to be assuming such a central role at this exciting time in Fisker Automotive's history," says LaSorda.

"The Fisker Automotive team has designed and engineered a great range-extended electric car with industry leading technology and it gives me great pleasure to be working together with the co-founders, Henrik Fisker and Barny Koehler to build Fisker Automotive into a global automotive company."

"As part of our future strategy, we will be seeking strong partnerships and alliances as Fisker continues to grow as a brand."

With the re-organization, Chairman of the Board, Ray Lane will assume a lead director role, as Henrik Fisker takes on the Executive Chairman role.

"Ray has been an invaluable guide and help to us as we have grown this company and its financial strength over the past few years. For a company to raise over $860m of private equity is a remarkable achievement and Ray's support and guidance has been a key factor in that," remarks Henrik Fisker.

"I am looking forward to working with the new leadership team as we move to the next level in the company's history," says Ray Lane.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 25 Comments
      FreeThinker
      • 2 Years Ago
      It's interesting to observe people's reactions to this car company. I could see how being a few months late on a development schedule would be a problem if they a long-established business building a subcompact economy car with conventional technology. But they weren't, were they? They are a new company, with people new to each other, in new teams, developing a "luxury series plug-in hybrid." Something for which there is NO precedent. With hundreds of suppliers making thousands of parts and dozens of new sub-assemblies. In a new factory. It's simply proof that most people simply can't fathom the scope of developing a NEW auto business, much less a new car with a new drivetrain. So, regardless of whether or not you like the car, the fact that they still managed to build them with only a few launch issues is quite amazing. Something I bet the naysayers wouldn't have the patience, persistence, nor the slightest gumption to do. So when someone else dares to do it, they act offended. Amusing. And a $193 million dollar LOAN is a drop in the bucket compared to the $240+ million the U.S. Gov't spends PER DAY in Afghanistan and Iraq.
      Stirling Matheson
      • 2 Years Ago
      Hey, did you guys like the orchestral version of "O Mio Babbino Caro" that played before the announcement?
      Car Guy
      • 2 Years Ago
      I don't envy him. When your business model is based on handouts from the government and all the string/red tape involved. Good luck with that..........
        Car Guy
        • 2 Years Ago
        @Car Guy
        Then why were all the layoffs necessary if the DoE money is so insignificant? If you are a new and growing company that should never happen.
          Car Guy
          • 2 Years Ago
          @Car Guy
          I'll bet they will be out of business this time next year. That's what happens when your business model is based on the government bailing you out.
          FreeThinker
          • 2 Years Ago
          @Car Guy
          I'll take that bet. One 6-pack of your favorite beer says it will still be around this time next year. Let the market tell us.
        FreeThinker
        • 2 Years Ago
        @Car Guy
        Fisker has raised $850 million in private funding and loans. The DOE loan is $193 million so far. How much funding of any kind have you raised for your new technology? Let us know, then you can talk.
        mrpinto
        • 2 Years Ago
        @Car Guy
        The business model is based on selling cars. If their business model WAS government handouts, they wouldn't be screwed, they'd be AWESOME. Think Northrup Grumman or Lockheed Martin. Our foreign engagements cost more per day than Fisker will cost - ever.
      futuramautoblog
      • 2 Years Ago
      So.. the guy that did everything wrong at Chrysler is becoming a CEO of Fisker?
        n2o5pto
        • 2 Years Ago
        @futuramautoblog
        He will be promoted to his highest level of incompetence.
      The Other Bob
      • 2 Years Ago
      Is Fisker traded? Sell your stock.
        Stirling Matheson
        • 2 Years Ago
        @The Other Bob
        Nope, Henrik just said he wanted to focus on design and being the chairman. Those hats were enough for him.
          FreeThinker
          • 2 Years Ago
          @Stirling Matheson
          It takes guts to recognize that and allow someone else to wear that hat. Smart move.
      Thomas Slayton
      • 2 Years Ago
      I hope Tom does not take the timer trouble to decorate his new office.
      alexkoolur
      • 2 Years Ago
      FIRST FAIL: His shirt and tie combination SECOND FAIL: Fisker
      chirowolf
      • 2 Years Ago
      lets take a bunch of Execs from companies taht they drove to the verge(and beyond in some cases) of bankruptcy adn put them in charge of another company in trouble. The Corp Musical chairs go round. bonuses all around
      FSLIV
      • 2 Years Ago
      Am I the only one who thinks its a matter of time before Fisker in on life support???
        mrpinto
        • 2 Years Ago
        @FSLIV
        If I had to guess, you are one of the MANY who WANTS them to fail. Probably because they took a government loan. Most likely you have no idea what the struggling beginnings of a company look like. Most companies feel like they're going to fail for years. After that, most do. Some make it though. I guess we'll just have to see.
      • 2 Years Ago
      [blocked]
      chvy70camaro
      • 2 Years Ago
      Well, his dad did win 2 World Series championships with the L.A. Dodgers in '81 (with Garvey, Lopes, Cey, Russell, Baker, and Smith) and '88 (with Gibson, Hershiser, Scioscia, and Pedro Guerrero for a 1/2 season), so there ar some champion blood lines here! * Pedro Geurrero threw his bat at David Cone in '88 also
      Jamie Flinchbaugh
      • 2 Years Ago
      Fisker has missed development timelines, fought and lost with the energy department, and resorted to pretty significant layoffs even though they need the bodies to stay on track. Unless LaSorda's going to secure the government loan (tough given the track record in recent loans and being an election year) or develop the cars himself, I don't see how this turns things around. He wasn't even considered a top-tier CEO.
        FreeThinker
        • 2 Years Ago
        @Jamie Flinchbaugh
        See my comment above. They did not "fight and lose" with the DOE, they are still negotiating. Stepping aside so a businessman could focus on the financial issues was a smart move on Fisker's part. If you were his consultant, you would have recommended it. The majority of the layoffs were contractors, and their work was put on a HOLD status until they clear things up. Most will be back to work within 90 days. I have to ask: Why do you feel compelled to project your personal fears, and lack of daring, persistence, risk-taking skills, and fortitude unto a new company? Do you wish them to fail? If so, why? And if they did succeed, and paid off the loan, and released the Nina sedan, what would that mean to you? Would that undermine you fears and biases? Sit back, enjoy some popcorn, and let it play out.
    • Load More Comments