Porsche invested remarkably in the 928, introduced in 1978, planning for it to supersede the by-then 15-year-old 911. It had a transaxle to keep weight balance 50/50, an instrument binnacle that tilted with the steering wheel, sun visors for rear passengers, polyurethane bumpers that, compared to the chromed monstrosities of the day, actually maintained the car's lines, and some of the coolest pop-up headlights ever. Its front-mounted V8 with 297 horsepower got 82 more ponies than the Ferrari 308 GTB. We also particularly like how much the 928 looks like a futuristic spacecraft mixing it up in period traffic, as it makes every other car shown look like it was drawn with an antique T-square.

To sell the car to UK customers in 1980, Porsche put together an eight-minute clip that spent as much time on the innovations as it did on women shopping, golfing and driving through a lot of castle driveways – lifestyle marketing clearly isn't new for the Stuttgart automaker.

If you're ready for "an impression of what motoring in its finest form is like" from the days when you could just "phone your local Porsche dealer, tell him you want a drive and he'll take care of the rest," there's a video for you after the jump.



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    • 1 Second Ago
  • 28 Comments
      pr4n4y
      • 3 Years Ago
      instead of making me want to buy a porsche, it gave me a sudden urge to buy a villa or chateau.
        JohnGalt81
        • 3 Years Ago
        @pr4n4y
        Neither of which were seen in this video, as it was shot in the UK and not Italy or France.
          Mike
          • 3 Years Ago
          @JohnGalt81
          Did you even watch the video? It drove around the Arc De Triomphe in Paris, France. There were shots from London, Paris, NYC and quite a few of that French villa.
      chirowolf
      • 3 Years Ago
      Ever since the movie "Risky Business" I have loved that car. Every-once-in-awile I see one on the road. I think the cars stands up well after 30+ years, well except for those seats. someone once told me they reminded him of a squashed AMC Pacer. hard to get that image out of your head. Still love the 928S
      dohc73
      • 3 Years Ago
      Wow, at some points London and the rest of England sometimes a lot like New York City as the Porsche drives through the streets and past a Plymouth Volare in the background. That Porsche reminds of the scene in the movie Risky Business when Tom Cruise forget to set the emergency brake and the Porsche roles/falls into the lake. http://www.dailymotion.com/video/xmj4l2_porsche-in-the-lake-from-risky-business-1983_shortfilms
      Cruising
      • 3 Years Ago
      How about that, even back in the day they were advertising a Porsche coupe as a daily driver just like they are with the current coupes.
      • 3 Years Ago
      [blocked]
      wafflesnfalafel
      • 3 Years Ago
      Sure is interesting how the focus on video advertisement has changed - talk about the definition of "dignified understatement." I always liked the 928, even the kinda funky interior - especially the s4. Except it had no headroom, and it was expensive, and pricey to maintain... The same crowd Porsche marketed the 928 to is now buying Cayennes in much greater numbers.
      • 3 Years Ago
      [blocked]
      KAG
      • 3 Years Ago
      Still a good looking car. But, the one car with cloth seats had some crazy patterns like someone made them on acid.
        chirowolf
        • 3 Years Ago
        @KAG
        Seats look like they were out of " A ClockWork Orange". got dizzy just looking at them.
      Lane Skelton
      • 3 Years Ago
      That's an awesome video. I have always loved the 928, and can remember watching Risky Business and Weird Science over and over just the see the Porsche 928. I have owned a 1980 928 for the past 7 years and it has been nothing but reliable. I have put about 25,000 miles on it and the car now has about 195,000 miles on it. I stll don't hesitate to take it on my 130 mile round trip drive to work every other week and love the conversations that it stirs up everytime I am at a gas station or stop light.
      Adam Horton
      • 3 Years Ago
      look at that interior!
      • 3 Years Ago
      [blocked]
        Paul Kane
        • 3 Years Ago
        I wish they would too. Just the other day I was doing sketches of this car and the 944 and imagining what it could look like reimagined.
          benzaholic
          • 3 Years Ago
          @Paul Kane
          It would have four doors, keep the hatchback, and be called a Panamera.
      JohhnyDough
      • 3 Years Ago
      This kind of vIdeo makes me wish it was the 80's. Screw twitter and facebook, give me Atari. And while we're at it what the hell happened to a little female bush. 2012 is like the bald Olympics.
        dohc73
        • 3 Years Ago
        @JohhnyDough
        Yeah! The early 80's man! Female bush and being on the brink of nuclear war and all yeah!!
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