2011 Chrysler Town & Country Touring
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If you believe the gossip around Detroit, one of the Chrysler Group's minivan twins is fixin' to be killed. This is not news. In fact, it's now been over one year since we first reported that either the Chrysler Town & Country or Dodge Grand Caravan will likely get the axe by 2013. What's still unknown, however, is exactly which of the two minivans will be left standing after the vehicles merge into one Pentastar van.

"If we were to combine them into one minivan, Town & County has the natural fit to continue," Chrysler brand CEO Saad Chehab said while speaking to Automotive News, adding that the T&C is the "bread and butter" of his brand. "It's always been Town & Country that leads the way for the business of minivans, but there is a certain cache and there is loyalty that we've got to consider to move forward."

In 2010, the Chrysler Town & Country was the best-selling minivan in the United States. Things shifted in 2011, however, where the Dodge Grand Caravan outsold the Town & Country – 110,862 units to 94,320 – and both were bested by the Toyota Sienna in sales. We suspect it isn't just owner loyalty that Chrysler would be keen to maintain with the Town & Country – it's also priced higher and that presumably translates into bigger margins.

Until the next-generation Chrysler Group minivan launches in 2013, we won't know which of the two current minivans will get the axe, though earlier reports have stated that the one van could wear different badges, depending on the market. Still, one of America's minivans is going away, so sound off in our poll below to tell us which of the two nameplates you'd like to see stick around.


Which Chrysler minivan would you keep if the two merged into one?
Chrysler Town & Country 3936 (54.7%)
Dodge Grand Caravan 3254 (45.3%)


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    • 1 Second Ago
  • 58 Comments
      Bill Burke
      • 3 Years Ago
      Unfortunately the leader in minivans and SUVs has a self inflicted problem, too much of a good thing, They kill the Pacifica, an absolutely outstanding vehicle and the perfect fit for Chrysler as a luxury brand and now talk killing Caravan a family hauller in favor of Town and Country. Poor judgemental thinking and lost market differentiation. Here is my call: Chrysler- Pacifica, luxury crossover off the minivan platform with a "Town and Country" model Aspen, luxury SUV off the Jeep Grand Cherokee with a "Town and Country" model Dodge- Caravan and Grand Caravan, utility and upscale minivans off minivan platform. Journey, utility crossover off minivan platform Durango, as presently configured Ram Ram Van commercial version of Caravan This makes for one platform for minivans and crossovers and a sharing of the existing Jeep platform and makes for distinctive brand sense. The key here is very distinct and unique styling and interiors to fit brand demographics. ON THIS ONE I'M RIGHT>>
        • 3 Years Ago
        @Bill Burke
        [blocked]
          Bill Burke
          • 3 Years Ago
          R-Master, With respect and attempting to inject some personal experience (2 Pacifica ownership) into the always questionable Consumers ratings, I base my "outstanding" classification on my personal driving dynamics, comfort, great features, reliability ownership experiences and looks. The Pacifica was a heck of a crossover that drove wonderfully, handled like a sedan and had a striking and comfortable interior, good power and fuel economy and loads of cool features. I just loved my Pacifica and it's wide range of standard features and it's value. In being objective, the brakes were sub-par and the drivetrain could have been beefier (although trobble free) for SUV applications based on "feel" as compaired to my Jeep. Both Pacificas ran flawlessly. Under the new Chrysler an upgraded Pacifica would and could be the crossover Chrysler owners would expect from Chrysler. Best in class, clearly. I hope we see a new Pacifica ASAP.
      PACMK02
      • 3 Years Ago
      I'd keep them both. Each one is serving it's purpose. Killing the Caravan would mean killing the minivan's heritage. Come on, it's the original minivan!!!. I don't know what Fiat is planning to do with the Dodge brand but it's the only brand being depleted of it's core products. First the Viper (now SRT VIPER), then Ram (now a separate brand) and now the Caravan??? I hope common sense prevails and they keep'em both.
      Duh
      • 3 Years Ago
      Better question. Why do they need to get rid of either vehicle? The last time I checked an annual vehicle sales figure of 94K ain't bad, especially for something with the margins of a decked out minivan. As the owner of a T&C, I never seriously cross shopped a Caravan. They appeal to different consumers. Big mistake Chrysler.
      Dave
      • 3 Years Ago
      I vote for the VW Routan
      Ryan
      • 3 Years Ago
      I'd say that it makes no sense at all to kill one, so I refuse to vote in the poll. I just don't think this is a good marketing decision, despite the fact that Chrysler is doing some good things lately. The Caravan needs to be kept around for two reasons: 1) It needs to be the lower level van 2) It needs to be the sportier van. Meanwhile, the T&C needs to be kept around to be the crown jewel, the most loaded van, etc. If they introduce a lower level of van into the mix then suddenly you are taking away from what I think should be Chrysler's mission: Be a luxury brand.
      scooter
      • 3 Years Ago
      Dodge because it is supposed to be mainstream as opposed to Chrysler's higher end aspirations.
        jtav2002
        • 3 Years Ago
        @scooter
        Exactly. A minivan doesn't exactly fit in with the more luxury oriented Chrysler. Keep the Caravan.
        RGT881
        • 3 Years Ago
        @scooter
        Dodge is an immature hillbilly brand for a simple and yet aggressive male. I don't see a minivan fitting into that either. Chrysler needs to go the VW and Ford way and grow its line-up with mature, elegant, and people-friendly products.
        • 3 Years Ago
        @scooter
        [blocked]
      CEC
      • 3 Years Ago
      Keep the Caravan in Dodge, put a 7 passenger CUV in Chrysler. After all CUV seem to be a bit more acceptable in the luxury field.
      RZ-Civic
      • 3 Years Ago
      From a Canadian perspective, the Dodge must be kept. That van alone makes up 2/3 of the minivan market and is amongst the top three selling vehicles. Axing that would be the most boneheaded move ever.
      Classic Bob
      • 3 Years Ago
      In general i agree with Sergio's plan not to duplicate vehicles in the showroom, but Chrysler shouldn't kill the iconic Caravan as it approaches it's 30th anniversary! There's a serious argument here for keeping both vans, since the T&C produces a high profit margin and there's invaluable brand equity in the Caravan. Can you name another Chrysler nameplate that has survived 30 years? Chrysler (and Fiat) have a tendancy to change vehicle names as often as they change their mis-matched socks. There's value in consistancy. But they do need to differentiate these vehicles better, taking the T&C more upmarket. It also leads me to question Sergio's intentions taking the Chrysler brand upscale. Marketing target for minivans are families, and they're not generally premium market customers. There's no real competition for the T&C and that's why it's sold so well. How many Audi, Lexus, Cadillac or even Buick minivans are out there? Crossovers yes, minivans no... Sergio, differentiate them more and keep them both for the next generation. Give the market another 5 years to decide which will do better in the long haul.
        MSS
        • 3 Years Ago
        @Classic Bob
        Buick had one before, anyone remember the Buick Terraza?? Looked hideous!! lol But I think there is room for BOTH Dodge (value/sport) and Chrysler (premium)..
          Classic Bob
          • 3 Years Ago
          @MSS
          Sooo hideous that i've blocked that Buick from my memory! Chrysler should consider a larger CUV instead to compete against the Buick Enclave and Audi Q7, it maydo better than the minivan...
      dukeisduke
      • 3 Years Ago
      Stupid idea. Chrysler has said it wants to go upmarket, and be more competitive with the luxury automakers - so, how does that square with building minivans with entry-level trim (which they'll have to do if they want to retain customers who want to buy something like a Grand Caravan)?
      billfrombuckhead
      • 3 Years Ago
      i BET THEY KEEP BOTH
      daewootech
      • 3 Years Ago
      i say dodge caravan only if it becomes turbo.... :) and they bring the wood paneling back, hahaha
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