How's this for bold?

A marketing strategist with the name Sergio Ochoa is on a mission to find his dream job, and that job happens to be working for Tesla Motors. He's got confidence, that's for certain, as you can tell from the way he calls himself the Car Whisperer. He writes:

Hello there Tesla. Although it may seem that I was pieced together in a lab by a team of braniacs with the goal of creating the ultimate whispering machine, I want to assure you, I am human, at least a portion of me is. When the suit and glasses come off I go by the name of Sergio Ochoa, a marketing aficionado with a passion for communicating disruptive products to the world, the universe and beyond.

This information is taken from Ochoa's incredibly subtle "Tesla Should Hire Me" website, where he's also put up his resume and left a way for Tesla folks to contact him. He even produced a seven-minute video about his desire to work for the "Tesla marketing gurus," which he calls, "a perfect fit." Check out his entirely flattering "Car Whisperer" video after the jump.



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  • 13 Comments
      Rotation
      • 2 Years Ago
      Don't feed attention ******.
      Michael Walsh
      • 2 Years Ago
      Sorry kid, Telsa already has it's share of narcissistic personalities.
      mylexicon
      • 2 Years Ago
      I don't understand the message. I'm a creative hustler with swagger to spare and a penchant for the Tesla brand, though I demonstrate no technological or philosophical understanding of the Tesla business. Maybe this is a meta-interview. The video is a fictional portrayal of a Tesla interview. The actual interview (by Sergio or the director) is the viral footprint this video makes in cyberspace. Judging by his command of the English language, and the sloppy editing, I'm not sure this kid is that clever, but he is a marketing strategist, and guerrilla marketing isn't exactly underground. Viral presence is fickle, but it has value for companies who can't buy ad time. Will this kind of viral video reach potential customers? Is his brand development canny enough? Am I imagining this kid is more self-aware than he actually is? Perhaps the rabbit hole goes even deeper. He has lifted the Tesla emblems for his website, and the Tesla name for his domain, which seems like an elementary mistake for a marketing strategist. Perhaps this is how middle-aged marketers perceive Gen-Y, and this kid is just playing a role in a guerrilla marketing campaign dreamed up by someone who is already working at Tesla. Welcome to marketing. In another five years, it will be closer to psy-ops. The real question: If this kid is not related to Tesla, how does Tesla play this? Catalyze the buzz? Create controversy? Ignore to avoid getting distracted?
      JeremyD
      • 2 Years Ago
      Now that's a unique way to find a job, I will give him that...
      Ryan
      • 2 Years Ago
      Tesla should hire me to design their affordable, aerodynamic, and sleek EV.
        marcopolo
        • 2 Years Ago
        @Ryan
        Sorry Ryan, DF has already been thrown out 841 times, depite the restraining orders....however, the Studebaker guy is hiring?
      Dan Frederiksen
      • 2 Years Ago
      meh, I say give the kid a chance before the bankruptcy : ) maybe he could make a series of light cinematic youtube videos about the various cars, maybe some technical videos too. bit like other car companies do
      throwback
      • 2 Years Ago
      It's a competitive world, you have to market your skills. No one is going to offer you a job while you sit on the couch playing video games. Good luck to you young man, nothing ventured, nothing gained.
      Kellan O'Connor
      • 2 Years Ago
      This is horrible. It took almost three minutes for him to get to the point. This is not what Tesla needs. Sergio, keep the "bling" on your wrist for showing off in Rap videos. Tesla, I will give you three reasons to hire me for sales in LA: 1. I am an expert in Photovoltaic and Battery Technologies. 2. I have sold products for companies like Apple and Hyundai Motor Company; over 8 Years of selling Experience. 3. My passion for the technologies and engineering involved in your company is only eclipsed by my love for the environment. Kellan O'Connor
      finbred
      • 2 Years Ago
      Poor kid can't even sell himself.
      founerra
      • 2 Years Ago
      I can't really work in marketing, maybe in battery chemical studies to improve range and safety.
      • 2 Years Ago
      Why don't you just apply and get through the interviews like the rest of us who actually work there?
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