• Feb 22, 2012
Seventeen days after the Super Bowl and we're still talking about the commercials. Crazy, we know, but that's how significant these ads are, and why the $3.5 million price tag for airtime during the game seems almost justified... almost.

Yesterday we reported that YouTube had crowned Chrysler's "Halftime in America" as the most watched car commercial from the Super Bowl (an M&M's ad nabbed the #1 most viewed overall spot). But YouTube views don't mean much to automakers that are trying to sell cars. They want to know if their multi-million dollar Super Bowl ad directly increased interest in the vehicles they're selling.

To answer that question we have this infographic from car-shopping website CarWoo!. While we wouldn't blame you for guessing that Chrysler and Clint Eastwood drummed up the most car-shopper interest, you'd be wrong. According to the numbers crunched by CarWoo!, Chevrolet received the highest lift in consideration after the big game at 61 percent. Chrysler was second with a 26-percent lift and Toyota third at 25 percent. Brands with big ads like Acura, Volkswagen and Honda, however, saw no lift in interest after the Super Bowl.

Chevrolet's performance here can be partially attributed to the volume of ads it ran before, during and after the Super Bowl. It was by far the most prolific auto advertiser. But not all of its ads were winners. While commercials for the Sonic, Camaro and Silverado contributed positive lift, the ad for the Volt did nothing to help raise the bottom line of consumer interest.

Also interesting to note is the back-of-the-pack performance of Cadillac, which, despite boasting that its ad for the ATS was the most watched advertisement of all time, only saw a six-percent lift in interest.

Follow the jump for the full infographic from CarWoo!.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 19 Comments
      BlackDynamiteOn
      • 2 Years Ago
      According to Edmunds.com, Lexus saw a 530% increase in traffic after their ad. I'd take Edmunds word over somebody I've never heard of before..... BD
        BlackDynamiteOn
        • 2 Years Ago
        @BlackDynamiteOn
        Nobody ever heard of "Carwoo!" before this press release! Case closed! BD
      BlackDynamiteOn
      • 2 Years Ago
      How many of you heard of "Carwoo" before this press release? Exactly! BD
      eljay001
      • 2 Years Ago
      How many people shopping for a Cadillac, Lexus, or Audi will end up at a site named "carwoo?"
      Hazdaz
      • 2 Years Ago
      What complete and utter nonsense. When people want to see what's wrong with the business today, they should look at "businesses" like this CarWoo company who puts out garbage like this. Why do I have such a problem with this? Because back in the day, we as a nation BUILT things. Now? More and more companies out there don't actually have a real tangible product to sell, and instead come up with marketing BS to try to package it to others as if its a "real" product. They aren't engineering anything. They aren't building anything. They are just taking some pointless marketing ad data and compiling a ridiculous list as if it has any meaning whatsoever.
      tobyjc81
      • 2 Years Ago
      If we're talking YouTube page views, I think Acura still leads with almost 18 million views. Chevy 7.1, Chrysler 10.5.
        Randy
        • 2 Years Ago
        @tobyjc81
        None of which can compete with "leave Brittany alone" ROFL
      jvshenderson
      • 2 Years Ago
      Interesting. While the apocalypse ad may have helped Ford, the Silverado still jumped over twice what the F series did... Also, a 300% increase in the sonic is huge. Go OK Go!
        Johnny
        • 2 Years Ago
        @jvshenderson
        That's nice. The F-150 will still be the best selling truck in America this year, just as it has been for over 30 years. Hope those Chevy boys enjoyed their Twinkies and Barry Manilow, though.
          chevtothemax
          • 2 Years Ago
          @Johnny
          ya f150 is the best selling... until you factor in both silverado and sierra (all the money goes to gm) then the f150 is pushed into second while gm stomps them
      ThomasP
      • 2 Years Ago
      I dunno.... I saw A LOT of chatter about the NSX after Acura's add. Far more than any other car company, save maybe Chrysler and their Halftime ad.
      Seph
      • 2 Years Ago
      The target of the acura superbowl ad wasn't really the new customers, but instead they're calling back their old fans. Of course, at this time, they really can't say a lot, because much of their operation are still on progress. They maybe want to reserve their statements when they're done, or maybe they will never get the chance. Who knows.
      Rob E
      • 2 Years Ago
      Yeah, as others have said. I'm not basing my opinion on which car ads worked after some car site called CarWoo saw increased traffic. Most of us are car nuts, and if we haven't heard of it, it must not be relevant. As noted, Ford saw a HUGE jump in traffic on their own site after the Chevy apocalypse ad, and I read somewhere that VW actually had some good response based on their Star Wars ad as well. Sorry, CarWoo. Don't care.
      Danny Eckel
      • 2 Years Ago
      Data is based on cars configured, can you configure the NSX or ATS?
      Pat
      • 2 Years Ago
      Interesting ... the two ads which I liked the most were the Acura ad with Seinfeld and the CRV with Ferris Bueler. Then again, just because it,s interesting and made me happy, doesn't mean that I ran out and googled either ones!
      • 2 Years Ago
      [blocked]
    • Load More Comments