When a carmaker announces a European-exclusive limited edition, we often feel upset. Sometimes we even get irate. And then there are the instances like this one when we just chuckle and nod.

Not that there's anything exactly wrong with the Fiat 500 "America." We're sure it drives just the same as a regular 500, since, of course, Fiat hasn't changed anything mechanical. It's just that we're not quite sold on the "Old Glory" livery, which doesn't exactly work for the U.S. market. Think about it: Here the car would likely be perceived as a patriotic statement at odds with the car's foreign nameplate.

Overseas, well, we're still not sure why an American-flag bedecked car that looks like it was styled in the aisles of Pep Boys might be desirable, especially given the long-running European sentiment towards us ugly Americans ... but it's fashion, and who are we to argue with the Italians about that? That this is a numbered run of just 1,000 cars (500 two-doors and 500 convertibles) does mean that you won't encounter many others sporting the same side mirror covers, graphics, stickers and color-trimmed alloys or the red seats and contrasting white dashboard inside. Click past the jump for the full press release.
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Fiat at the 82nd Geneva International Motor Show
500: 'numbered exclusivity'


With the prestigious 5-star EuroNCAP and 40 awards it has won at an international level to date, the Fiat 500 has proven since its launch in July 2007 that it is not merely a city car, but an authentic icon upon which Fiat will build a whole family of cars with innovative technologies and attention to detail worthy of a higher category.

Sold in 110 countries around the globe and with over 800,000 units sold since 2007, the Fiat 500 has set important records in its segment because of its innovation, its "made in Italy" design and its state-of-the-art engine technology embodied by the revolutionary and multi-award-winning TwinAir engine.

500 "America"

The "500 America" numbered edition emphasises the global soul of the Fiat 500 in Geneva, where it is displayed in the saloon version. With only 500 numbered saloon units and 500 numbered convertible units produced, the new Fiat 500 America is celebrating the country where the model was sold in 2011 and where its collaboration with the American pop singer Jennifer Lopez started. The Fiat 500 co-stars with Lopez in her videoclip of the "Papi" track taken from the "Love?" album. An enthralling 30- and 60-second TV commercial was born from this collaboration.

In the Saloon version, the 500 America is offered in the exclusive metallic shade America Blue and it is distinguished by mirror covers with "Stars & Stripes" graphics, stickers, dedicated beltline and 16" alloy rims with red cap edge. American inspiration and iconography are also found in the interiors with red/ivory seats and contrasting white dashboard. The white three-layer paint and "Stars & Stripes" mirror covers are combined with the red top and the graphics in the colours of the American flag in the beltline in the convertible version. In this case the elegant 16" alloy wheels are finished with a blue rim edge.

The 500 America is equipped as standard with manual air conditioning and is enriched with the kit complete with exterior chrome-plating in both saloon and convertible versions.
Lastly, a badge on the pillar bearing the serial number (from 1 to 500) of this ultra-exclusive limited edition makes this car unique.


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    • 1 Second Ago
  • 24 Comments
      Jake
      • 2 Years Ago
      "the long-running European sentiment towards us ugly Americans" Know any Europeans? Aside from the nonsense you see on the news, they're generally just as nice and likeable as any American and they don't seem to have some sort of built-in distaste for us at the personal level. This doesn't really look much gaudier than all the union jack stuff on a mini.
        Quen47
        • 2 Years Ago
        @Jake
        Yes, my sense living in Italy and Spain was that most people were kind and generous towards me, if a bit baffled by our politics and our love of cargo shorts and sweatshirts with the name of our alma maters on them (then again I never understood how Italian and Spanish dudes could wear tight jeans on 95° summer days, but hey whatever).
        Zoom
        • 2 Years Ago
        @Jake
        They only despised our prior government (W). Now they like us.
        dohc73
        • 2 Years Ago
        @Jake
        But speaking of the Union Jack; the British seem to have a love/hate thing going with us more than the rest of Europe. Although, technically, the United Kingdom is not part of Europe, and being the snobs they love to be, often point that out. But it seems to be an English, not Scotish, nor Irish thing.
          pippo
          • 2 Years Ago
          @dohc73
          " technically, the United Kingdom is not part of Europe" Say what? Who taught you geography?
          AldenBiesenReturns
          • 2 Years Ago
          @dohc73
          "technically, the United Kingdom is not part of Europe" Since when? It's not mainland Europe, but it is Europe nonetheless. They're even a founding member of the EU.
          AldenBiesenReturns
          • 2 Years Ago
          @dohc73
          "the British seem to have a love/hate thing going with us more than the rest of Europe" Also, the British have a love/hate relationship with every other Western European country as well. You think Clarkson bags on Americans a lot? Try being Belgian for a while.
      RustyShackelford
      • 2 Years Ago
      No different than a Mini in British Racing Green with the Union Jack on the roof, really, is it?
        lorenzo
        • 2 Years Ago
        @RustyShackelford
        I never got how they (UK Folks) can waive their flag so high and not worry about the negative implications when they are much more imperialistic than the US - because of the history of course. Even today really. Sure the US does it's sneaky controlling underworld form of imperialism by forcing countries to have "democracies" and then installing puppet leaders - but at least we dont "own" outright other peoples dirt like the Falklands for example. Ok, WAY off topic - but yes, I get what you mean, somehow it is cool to fly the Union Jack on vehicles but not Old Glory.
      • 2 Years Ago
      [blocked]
      lorenzo
      • 2 Years Ago
      Thay make all sorts of editions in Europe that people in the US would just not "get" For example a Pink Floyd edition VW Golf And, in Italy Marlboro is actually a major clothing brand, go figure
        Gorgenapper
        • 2 Years Ago
        @lorenzo
        Smell like used cigarettes no matter what fashion apparel you're sporting at the moment! Exude that heady aroma of tar, smoke and a thousand other deadly poisons as you live it up in the city~
      RobbieAG
      • 2 Years Ago
      It might be popular with ex-patriots living abroad...
      IBx27
      • 2 Years Ago
      Cool! I like the mirror caps.
      Shiftright
      • 2 Years Ago
      For it to be truly an 'America'version, they should add another 600 lbs of road hugging weight, a lift kit and a gun rack. I kid, I kid!....
      Al Terego
      • 2 Years Ago
      Get a "F_CK YEAH" license plate to go along with it.
      Kiiks
      • 2 Years Ago
      Euro hipsters will buy it just to be "ironic?"
      mapoftazifosho
      • 2 Years Ago
      This will probably be tipped over and set on fire during one of those riots that will inevitably pop up...
      Drakkon
      • 2 Years Ago
      A sure fire way to get your car vandalized in Italy.
      flyguy
      • 2 Years Ago
      Looks just like my blue 500 pop with a american flag decal on the mirrors. i wonder how much that special edition cost? just give me a ABARTH and keep the change
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