Word has it Chrysler is looking to establish a base of operations in downtown Detroit in a move that would strengthen its "Imported from Detroit" image. The company is based in Auburn Hills, Michigan, a short hike from downtown proper, but reports say the automaker has signed a lease for 20,000 square feet in the Motor City. (There's no indication that Chrysler is contemplating moving its headquarters and the space on offer wouldn't be enough to do so anyhow). Despite this, according to a bit of rumormongering in Crain's Detroit Business, Chrysler will set up camp in downtown's Dime Building, but not before unleashing an impressive renovation on the structure.
That's not all there is to the story, however. You see, the Dime Building is owned by none other than Dan Gilbert, the founder of Quicken Loans and majority owner of the NBA's Cleveland Cavaliers. Gilbert was one of a handful of individuals who came together to purchase the $225 million loan against Chrysler World Headquarters back in 2010. Rumors immediately began circulating that Gilbert used his position with the headquarters loan to coerce Chrysler, and more importantly, CEO Sergio Marchionne, into leasing the Dime Building instead of alternative locations within the city. Gilbert, who has been on a real estate binge as of late, is said to be the third largest land owner in Detroit behind General Motors and the city itself.

Quicken Loans has since stated the Dime deal was the result of little more than a strong pitch and Chrysler has also denied any behind-the-scenes influence on the decision.


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  • 24 Comments
      Chris
      • 2 Years Ago
      This is good news. It's better to hear about them coming into the city than going out. Architecturally, the city is like a goldmine, with all of those beautiful old buildings waiting to be restored. I have a certain level of respect for Dan Gilbert for his willingness to invest in a city that can use it.
      TMTexas
      • 2 Years Ago
      Meh, no big deal. CTC is still going to be the HQ and technical center of excellence. Maybe some corporate/governance/sales functions will move downtown for visibility purposes, but that should be it. It's not atypical for companies to have multiple offices in one metro area . . .
      Danny Eckel
      • 2 Years Ago
      Detroit is tearing down high rises, I can't imagine owning one to be a very expensive proposition
      • 2 Years Ago
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        • 2 Years Ago
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      • 2 Years Ago
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        Chris
        • 2 Years Ago
        Really? A company using its hometown as a backdrop for its advertising, and thereby contributing to a city that needs economic stimulation is a negative?
      fat
      • 2 Years Ago
      Detroit = Destroyed, umm by blacks
        • 2 Years Ago
        @fat
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          • 2 Years Ago
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          caddy-v
          • 2 Years Ago
          I had no idea Fox was sympathetic to the KKK. http://www.nationalblackrepublicans.com/index.cfm?fuseaction=pages.DYKKKKTerroristArmoftheDemocratParty&page_id=93&tp_preview=true But silly me, I never had any idea someone could be so dumb.
        billfrombuckhead
        • 2 Years Ago
        @fat
        America=built by blacks
      razorpit
      • 2 Years Ago
      20,000 square feet in downtown Detroit that should go for what, about $20 - $30? I guess the real question is will you be able to park in front of the building on the street?
        Fuzzbear
        • 2 Years Ago
        @razorpit
        Didn't they recently make it illegal to park your car on the street in Downtown Detroit? Or was it just one specific area?
          The_Zachalope
          • 2 Years Ago
          @Fuzzbear
          There is no street parking in parts of the entertainment district, particularly near Fox Theatre and Tiger Stadium. Also on the more busy streets (Michigan Ave, Jefferson Ave, and Grand River Ave.)
          Talisman
          • 2 Years Ago
          @Fuzzbear
          That was just for the Auto Show. But all the parking that was available is back open again. I was just hanging out downtown this past weekend and everyone parked on the streets they were talking about.
      Dennis Baskov
      • 2 Years Ago
      I would like to see more cars being built in Detroit. Having your offices set up there and exporting actual cars are two different meanings.
      Jim
      • 2 Years Ago
      beltway to 8 mile = ghetto 8 mile to downtown = night of the living dead
      • 2 Years Ago
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        Chris
        • 2 Years Ago
        That city needs more people like him. That's the only way it is going to change for the better. For far too long, money has been leaving the city for the suburbs. It's nice to see some of it coming back. Despite what the media pundits would have you believe, the city, particularly the downtown area, have has taken some significant strides in the right direction. It still has a long way to go, but nothing happens over night, especially when you are talking about a city of that size.
          Talisman
          • 2 Years Ago
          @Chris
          Thank you for injecting some reality into the thread Chris.
        • 2 Years Ago
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      Basil Exposition
      • 2 Years Ago
      This is great news. The quickest and best route to region-wide revitalization is revitalization of the downtown core. Thanks for doing your part Chrysler!
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