Toyota Belgium has just launched a new campaign for the Toyota RAV4 Black Edition that allows participants to earn discounts for the vehicle based on their location. Smartphone users download the RAV4 Adventure Discount App, travel to a so-called adventurous location within Belgium and sign in with the application. The app then calculates a discount based on just how daring you are. While far-flung wilderness locations are an obvious choice for big discounts, Toyota has hinted there are plenty of adventurous spots in city locales as well.

The campaign seems pretty brilliant to us, though we have to wonder how many RAV4 buyers will be willing to cover hill and dale in pursuit of a few extra hundred euros off of their bottom line. So far, it appears the app and the discounts are only good in Belgium, though it wouldn't surprise us if Toyota used a similar marketing ploy in other markets. Hit the jump to check out an ad for the app after the jump, complete with a mustachioed woodsman.

Rav4 Adventure Discount app from stuffcore on Vimeo.



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    • 1 Second Ago
  • 23 Comments
      jvshenderson
      • 2 Years Ago
      This is a great marketing idea. I'd love to see a list of some of the highest discount places... On top of a mountain? In prison? At the bottom of a river? In a cheap brothel? In the trunk of a mobster's car?
      flychinook
      • 2 Years Ago
      I like the idea of this... like geocaching, but with a monetary reward. If I was going to buy a car anyways, it would be well worth it to go on a little adventure for a discount.
        ryan
        • 2 Years Ago
        @flychinook
        I agree, this sounds awsome why not in the USA?
      Basil Exposition
      • 2 Years Ago
      So you take your real 4X4 to access a "far-flung wilderness location" that you won't be able to return to cause you traded it for a Rav-4?
      fat
      • 2 Years Ago
      Europe gets the good-looking RAV4, North America gets the ugly one, as usual.
      Mike
      • 2 Years Ago
      Before buying a car or a truck from a foreign company, think about this: Those foreign car companies that are building plants here in the USA pay American workers half of what workers from American car companies make. That's half the money to spend and half the tax revenue collected from wages! Also all the profits from these plants go right back to a foreign country except what goes into our politicians pockets. NOW TELL ME THIS IS GOOD FOR THE ECONOMY!!!!! No other country would allow foreign companies to take over their auto industry. That is exactly what is happening to the USA!! If you buy a car or truck that is made by a foreign manufacturer then you are anti-american scum!!
        bfgair
        • 2 Years Ago
        @Mike
        Americans showed them how and now they are just doing what we taught them. I see NO problem with this at all. My American built Toyota Tundra with over 150,000 miles of HARD use[down to La Paz 4 times on the dirt four wheel roads and back with out a single problem] has outlasted EVERY American auto company's trucks so far. Maybe they don't pay their people as much to build them. Where does it say that you must pay a high school drop out 6 figures to tighten a couple of bolts on the assembly line?
        • 2 Years Ago
        @Mike
        [blocked]
          larrysking
          • 2 Years Ago
          They only killed aprox. 85 americans. Where is the media on this, oh forgot, they are owned by japan companies. AOL are always pushing them. Making up stories as if they actually made independant studies, when actually, it is just a commercial.
      percheron1
      • 2 Years Ago
      When I saw this headline..."Toyota Rewards Your Wild Adventures"...I thought this was going to be a story about Toyota finally settling all the lawsuits over its sticking throttle...LOL
      masonperegrine
      • 2 Years Ago
      Belgium's RAV4 is pretty ugly.
      piggybox
      • 2 Years Ago
      The front looks like Subaru Outback somehow
      • 2 Years Ago
      [blocked]
      Nemebean
      • 2 Years Ago
      I was going to say that this would be better if Jeep were doing it, but they'd probably go broke if they paid people to take their Jeeps exotic places. ;-)
      c!to
      • 2 Years Ago
      What would happen if you go to such an adventurous place that there is no service does this mean no discount?
        ctsmith1066
        • 2 Years Ago
        @c!to
        I don't think there are any parts of Belgium that don't have service (outdoors at least).
      ctsmith1066
      • 2 Years Ago
      That ad really makes me miss Belgium. I want to go to there.
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