RAV4 Black Edition

Toyota Belgium has just launched a new campaign for the Toyota RAV4 Black Edition that allows participants to earn discounts for the vehicle based on their location. Smartphone users download the RAV4 Adventure Discount App, travel to a so-called adventurous location within Belgium and sign in with the application. The app then calculates a discount based on just how daring you are. While far-flung wilderness locations are an obvious choice for big discounts, Toyota has hinted there are plenty of adventurous spots in city locales as well.

The campaign seems pretty brilliant to us, though we have to wonder how many RAV4 buyers will be willing to cover hill and dale in pursuit of a few extra hundred euros off of their bottom line. So far, it appears the app and the discounts are only good in Belgium, though it wouldn't surprise us if Toyota used a similar marketing ploy in other markets. Hit the jump to check out an ad for the app after the jump, complete with a mustachioed woodsman.