Mazda hasn't turned its back on "Zoom-Zoom" in the least, but from now on the double onomatopoeia takes its orders from the company's SkyActiv technologies. Mazda has been prepping us for the suite of engineering innovations that it plans to use to make its cars, like the 2013 CX-5, more Earth-friendly but just as much fun to drive, and company CEO Takashi Yamanouchi got big into it during the LA Auto Show.

The first commercials to publicize SkyActiv are here, in 30- and 60-second flavors, and you'll find them along with a press release after the jump.

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Mazda Takes Innovative Approach in Debut of New Advertising Spot

(06-Feb-2012) -- Mazda North American Operations (MNAO), the company known for such iconic vehicles as the Miata and the RX-7, engineering marvels such as the rotary engine and innovative SKYACTIV Technology, and the only Asian car company to ever win the famed 24 Hours of Le Mans endurance car race, today announced the debut of a new television commercial called "Revolution". Revolution will reinforce that even as Mazda launches new SKYACTIV environmental technologies that improve fuel efficiency through advanced engineering solutions, the company hasn't lost sight of its unique position in the marketplace as the Zoom-Zoom company, and remind the world that "If it's not worth driving, it's not worth building".