It's quite apparent that technology, in addition to helping us avoid advertising (thank you, DVR), has simultaneously enabled much more of it, and in many more places. And when used properly, technology has made some ads a lot more interesting.

Mercedes-Benz constructed an interactive ad for its Viano minivan in Berlin's Friedrichstrasse subway station. To promote the chasmic space inside the people-hauler, the ad allowed riders waiting for trains to open the door of a virtual Viano using their own car keys, then watch what kinds of things climbed out and how many of them there were. Follow the jump to check out the video.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 21 Comments
      Shiftright
      • 2 Years Ago
      Brilliant!
      Sirmium
      • 2 Years Ago
      funny, the first key they use in the commercial is BMW key
      ZooZoo
      • 2 Years Ago
      A great concept, i can see more that will follow
      ken
      • 2 Years Ago
      Why can't Mercedes just scraps the R-class and replaces it with Viano?
        Daniel Manton-Leigh
        • 2 Years Ago
        @ken
        Because the Viano is a commercial vehicle. In Europe it's only passenger use is for taxi companies to transport VIPs to and room airports. No one actually buys them for personal home use. Wanting to replace the R Class with a Viano is like replacing your Nissan Quest with an NV200 panel van. You might have the space, and they now make a passenger version for NYC taxi service, but you don't wanna drive it to soccer practice.
      Mike S.
      • 2 Years Ago
      the car is the dodge caravan/chrysler town & country (or at least based on it) what a waste of money to buy a mercedes badge
        Yuta Hsu
        • 2 Years Ago
        @Mike S.
        It's actually based on the MB Vito panel/cargo van. The 1st gen was based on the VW Transporter, but the current gen is a RWD MB chassis.
        Ian Huang
        • 2 Years Ago
        @Mike S.
        I think you've confused the Viano with the VW Routan.
        Pdexter
        • 2 Years Ago
        @Mike S.
        Seems like many North Americans got confused about seeing Mercedes on a such car. it's commercial vehicle, used as a van, not as a minivan. There's plenty of Merc vans, not forgetting trucks all around here in Sweden.
      pr4n4y
      • 2 Years Ago
      hello boss...umm, I am going to be late for work today...you see, there was this billboard that asked me to use my key, and I won some kind of free test drive for a mercedes minivan. You have no idea how difficult it is to score a test drive...scratch that...test ride in a mercedes minivan. I will ask Mike to take my shift today. I will see you tomorrow. thanks :)
        Anders
        • 2 Years Ago
        @pr4n4y
        How about at the end of the day? People take the train going home as well...
      desinerd1
      • 2 Years Ago
      What a wasted opportunity. Why would a commuter who uses a subway want to buy a mini-bus?
      desinerd1
      • 2 Years Ago
      Mercedes should instead spend more time and money to make cars that don't suck as much.
      Carbon Fibre
      • 2 Years Ago
      /su # logkeycodes
        Sirmium
        • 2 Years Ago
        @Carbon Fibre
        that wont matter, keyfobs have rolling codes, so even if you log one, there will never be two of the same ones repeating(or chances are slim to non).
      camcavers
      • 2 Years Ago
      Interesting that so many subway riders have car keys on them... must be some kind of great park'n'ride thing going on in Germany. Anyone who lives there/has lived there know?
      Eta Carinae
      • 2 Years Ago
      If the ad is in Berlin, why in the hell did they show the oriental pearl tower which is located in shanghai ?!?!
        Anders
        • 2 Years Ago
        @Eta Carinae
        What you see at 00:03 is the Fernsehturm Berlin (television tower) built in 1965. The Oriental Pearl tower was built in 1990-1994... http://en.wikipedia.org/wiki/Fernsehturm_Berlin
      ANDREW
      • 2 Years Ago
      i love my Sprinter (Fedex) Danke Mercedes Benz!(shoulda been a Crafter)
    • Load More Comments