Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

  • Chicago 2012: Toyota Hybrid Monopoly
  • Chicago 2012: Toyota Hybrid Monopoly

In an effort to spur sales, Toyota seems willing to try just about anything to promote its hybrid lineup. Whether that's a Monopoly-themed booth at the 2012 Chicago Auto Show or a new twist on nature-spotting safaris with the new Prius Kingdom website, the Japanese automaker is certainly letting its promotion teams be creative.

The idea behind the "Kingdom" site is that Priuses are special creatures that have evolved to survive and create a legacy. They're so special, in fact, that we should happily rejoice whenever we see one. The fuel-saving message is present, too, as the voiceover says a one point, "Hurry! It could be many weeks before it drinks again." You can see Toyota's "Kingdom" video after the jump and visit the site here.

Other recent Prius ads include the People Person one, a bit of Harmony and a Vishnu touch. Talk about evolution.



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    • 1 Second Ago
  • 8 Comments
      Spec
      • 8 Months Ago
      Maybe monopoly tycoon can dance with the Volt dancers.
      Actionable Mango
      • 8 Months Ago
      I don't understand the Monopoly link at all. If you buy a Prius you'll become a rich real-estate mogul? You'll go straight to jail (skip Go)? You can take stuff from community chests?
      Rahul Rastogi
      • 8 Months Ago
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      gunjan
      • 8 Months Ago
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      Taggart
      • 8 Months Ago
      "In an effort to spur sales.." Huh? Prius sales are up--January sales showed an 8.7% to 11,500 units, and December showed an 8.9% to 17,000 units. Those sales will only go up as more people realize that being environmentally-conscious or saving gas isn't the only reason to buy a Prius--it just happens to be one of the most reliable cars around, so it's a smart choice overall. JD Power just named it the most dependable compact, and Germany's TUV report showed that the Prius is the most problem-free car in Germany. Yeah, I agree that these marketing schemes are a little silly--and they're even sillier when you consider that the only marketing the Prius needs is JD Power and other reliability reports.
      mylexicon
      • 8 Months Ago
      I've played the monopoly versions with Prius, but I'm not convinced monopoly is the best way to build your brand. The Prius is my sworn enemy in that game, and it plays dirty as hell by making bunk trades with the other computer players, and then bankrupting them with real estate rental fees. I can differentiate between monopoly and the real world, but what is monopoly communicating about the Prius brand? Sure, I'm always thinking about Prius............and how much I want to see it go bankrupt.
      • 8 Months Ago
      That red Prius C in the background was the only one you could touch at that show. Toyota had theirs on a turntable.
      Dan Frederiksen
      • 8 Months Ago
      bit of a curious message to send. and an all gasoline car like the prius V just doen't have the green cred the nissan leaf does. no plug, no green
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