Don't call it the Cajun anymore. Porsche has officially announced the company's upcoming small sport utility vehicle will be called the Macan. As with the vehicle's larger brother, the Cayenne, the Porsche Macan will blend the seemingly incongruous worlds of tall-riding off roaders and low-slung sports cars with performance to match.

The Macan is the latest effort in Porsche's plan to expand its portfolio by 2018. While true purists may once again cry foul at the notion of another non-sports car with the Porsche shield on the hood, something tells us this Porsche will meet with far less skepticism this time around. The Cayenne and the Panamera have proven Porsche can successfully expand into segments beyond sports coupes without sacrificing its core principles. The Macan is likely to toe that line as well.

From what we've seen, the Macan will arrive on the same chassis as the Audi Q5, though with suspension, brake and engine tweaks suitable to the Porsche range. Rumors have also hinted toward both hybrid and three-door iterations as well.

The automotive world has been mistakenly calling the upcoming baby Porsche the Cajun for more than a year after Volkswagen CEO Martin Winterkorn mentioned the name in an interview. Click past the jump for the full press release on the Macan name, as well as a quick introductory video.


Show full PR text
NEW PORSCHE MODEL TO BE NAMED MACAN

New Porsche sports car in the sports utility segment has been given the name Macan
The Macan will be built at the Porsche factory in Leipzig, Germany
Production due to start in 2013

Porsche today confirms the name for its forthcoming new sports car in the SUV segment is Macan. The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics – core characteristics of this new all-terrain car.

"The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche", said Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG.

"The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations."

As a new addition to the Porsche model range, the Macan is a key pillar of the company's Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Porsche intends the Macan to emulate the success of the Cayenne. The new car will start coming off the production lines at the Porsche factory in Leipzig, Saxony, in 2013. The site is currently being expanded into a fully-fledged production plant including body assembly line and paint shop; with 500 million euro of investment, it is one of the biggest building projects in the corporate history of Porsche. In the medium-term, the sports car manufacturer will be creating more than 1,000 new jobs.

Porsche names have an indelible connection with the corresponding model and its characteristics: the name Boxster describes the combination of 'boxer' engine and 'roadster', Cayenne stands for sharpness, the Cayman is snappy and agile and a Panamera is more than a Gran Turismo, capable also of winning the Carrera Panamericana long-distance race.


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    • 1 Second Ago
  • 47 Comments
      Chance Leo
      • 2 Years Ago
      I am not a douchebag, but I kind of like it. I think this fits in way better than the Cayenne. However visibility is a concern.
        Rick
        • 2 Years Ago
        @Chance Leo
        Seriously, what does a douchebag have to do with liking a medium size, sporty CUV from Porsche?
        • 2 Years Ago
        @Chance Leo
        [blocked]
      banstaman
      • 2 Years Ago
      I preferred Cajun or any other pepper starting with a "C"
      waetherman
      • 2 Years Ago
      The idea of a small SUV doesn't offend me (as a Porsche purist) as much as the Cayenne does, in part because of Porsche's rally history. I mean, I know it's all positioning and marketing, but just saying the words "Porsche production rally car" actually gets me kinda excited, especially a two-door version. A lot more excited than "Porsche crossover cute ute". So I choose to think of it as the former rather than the latter. As for platforms, they could do worse than to build it on the Q5, which is a pretty nice vehicle in its own right.
        waetherman
        • 2 Years Ago
        @waetherman
        Edit: I just watched the video and I am disheartened. The fact that Porsche chose to advertise this Macan as a car for soccer moms completely removes any image I had of a production rally car. :/
          GoSpeedRacerGo
          • 2 Years Ago
          @waetherman
          Did you really think they were going to market this as a production rally car instead of a soccer mom transport? You have seen who's usually behind the wheel of a Cayenne, haven't you?
          waetherman
          • 2 Years Ago
          @waetherman
          @GoSpeedRacerGo: a boy can dream...
      Hernan
      • 2 Years Ago
      Soccer mom branding doesn't seem right. The Q5 attracts a lot of male buyers - no reason a 'hot' Q5 from Porsche couldn't do the same. That said, it will probably cannibalize Q5 sales on the upper end.
      DT
      • 2 Years Ago
      Yes we macan!
      Randy
      • 2 Years Ago
      Marketing initiative! Macan tread marks! Macan heads turns! Macan bacon! Macan soccer dads happy! ©2012 Me All rights reserved! :)
        Lachmund
        • 2 Years Ago
        @Randy
        if you'd pronounce it right, not the wrong 'american' way, that doesn't make sense
          Eric G
          • 2 Years Ago
          @Lachmund
          I'm American and I assumed its pronounced Mah-CHan as opposed to Mah-Can
        Randy
        • 2 Years Ago
        @Randy
        Well heck, we don't even say "Porche" right in the United Sates so what do you want! LOL
      - v o c t u s -
      • 2 Years Ago
      can't wait for this to take off as a sales success, then all the other "Macon copies" will come out.... rofl
        Essende
        • 2 Years Ago
        @- v o c t u s -
        Actually Range Rover Evoque beat them to the punch.
        Wintrode
        • 2 Years Ago
        @- v o c t u s -
        Rob Schneider would be proud!
      • 2 Years Ago
      [blocked]
      David S.
      • 2 Years Ago
      Can I be the first to call it the "Macan't"?
      Matt
      • 2 Years Ago
      Can I get a AMEN! (for clarity, I like the name change.. I have yet to decide if I like the product/idea of the product)
      Brex
      • 2 Years Ago
      C&D's got it sounding like muh-kahn.
      • 2 Years Ago
      [blocked]
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