• Feb 15, 2012
Capitalizing on the allure of attractive models for automotive advertising is anything but a recent phenomenon. Inventing a supermodel, on the other hand, is one of the more inspired tactics we've stumbled across in recent memory.

According to the marketing gurus at Adweek, Ford has placed a full-page advertisement in the 2012 Sports Illustrated Swimsuit Edition that includes a beautiful blue Mustang posing alongside what appears to be an equally beautiful and scantily clad model named Dalena Henriques. A quick Google search on her name, not surprisingly, brings up dalenahenriques.com as the top result.

Here's where things get a bit tricky. It seems Dalena Henriques may not be a real person at all. A visit to her website shows the stunning brunette in pose after pose with the 2013 Mustang, and her face is never fully in the frame. The Mustang, though, is front and center in every single image. Clever, Ford. Very clever.


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  • 247 Comments
      ANDYUPER
      • 2 Years Ago
      It's an ad campaign: there is no girl. They made her up to get you to google her and show off the new Mustang. Simple as that!
      Andy
      • 2 Years Ago
      It's about two bodies.....the car's and the girl's. No face required.
      Jake
      • 2 Years Ago
      Duh, it's actually Mike Rowe in drag.
      rrss2lwb
      • 2 Years Ago
      That's a man baby!
      mikco99
      • 2 Years Ago
      This new Mustang has that 60's look from the first Mustangs. It's just beautiful. A tribute to the people who designed the pony car in the early days of Mustangs. I love it. It makes me miss my 65 coupe that some a**hole stole in 77.
      Patti
      • 2 Years Ago
      I LOVE that car!!! I had a 1974 Mustang II Hatchback. I just loved it too. wished I hadn't parted with it. Now if only I could afford to buy it AND the insurance on it. Buying insurance on a 'sporty' car is SKY HIGH!!
      Tom
      • 2 Years Ago
      A note to Ford...You need to give this ad agency a bonus. The amount of chatter over something like this is amazing and to you it's absolutely with out additional cost.
      Arn
      • 2 Years Ago
      I can't say that I really care.
      pam
      • 2 Years Ago
      I think it's brilliant. It's leaving it up to our imagination. Just like the car.
      tadamsinc
      • 2 Years Ago
      WHO the hell bothered to Google the name of some chick they saw a sliver of? And WHO'd bother to even do the research to find the name of sliver chick? Some people are that pathetic and Ford knows it. Low brow condescending pandering to schmucks.
      ccdae5
      • 2 Years Ago
      So what??????? It's a picture or drawing?? So what.
      biffer1265
      • 2 Years Ago
      Is not the ad about the car? why should the models face be shown?
        js_bowser
        • 2 Years Ago
        @biffer1265
        I agree with BNEVIN they never ask us for any bailout money! Sooo they must be doin somethin right! By the way my son has one of those stangs (2011) but he had the perty girl first!! LOL
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