Fans of Dodge's SRT's all-American supercar likely know that there have (so far) been two different logos used to depict the fanged Viper. The first, affectionately referred to as "Sneaky Pete," ran from 1992 until 2002. The second appeared in 2003, when the Viper got a major styling update, and was called "Fangs."

An all-new Viper is set to debut at the 2012 New York Auto Show, and it will do so with an equally fresh logo. We're not sure exactly when the Stryker design was first revealed – anyone who looked closely enough got an early black-and-white glimpse when the automaker released the upcoming car's first teaser image in January of this year – but we do know that the latest set of images released by the SRT hive mind offer a much more detailed look at the logo.

According to Dodge SRT, the logo was named at the 2010 Viper Owners Invitational in Salt Lake City, Utah, and was chosen by Viper owners from amongst a handful of options. While we know very little about the actual car it will adorn, Mark Trostle, Head of SRT Design, said the following: "The new Stryker badge is the most refined, sinister looking and beautiful badge yet, just like the shape of the car." Consider our interest piqued.

UPDATE: A representative from SRT reached out to remind us that the next-generation Viper will not be part of the Dodge lineup, but instead the newly formed SRT brand.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 101 Comments
      50merc
      • 2 Years Ago
      First one looks like a sock puppet!!!!
        Randy
        • 2 Years Ago
        @50merc
        Hello, I'm Mr viper, how are you today! LOL
      V12Mind
      • 2 Years Ago
      i prefer the minimalist and symmetrical "Fangs" logo, but the new "Stryker" looks great, too. Like a new "Sneaky Pete" with modern attitude.
      Basil Exposition
      • 2 Years Ago
      "A representative from SRT reached out to remind us that the next-generation Viper will not be part of the Dodge lineup, but instead the newly formed SRT brand." Wow. That's even more stupid that removing the Dodge from Ram. Why are they stripping Dodge of it's vehicles?
        Cruising
        • 2 Years Ago
        @Basil Exposition
        Maybe Chrysler is trying to look like a bigger company than it is, I don't know? Come on down to your local Fiat ,Chrysler, Jeep, Dodge, RAM, SRT, dealer today, that's a mouthful. lol
      throwback
      • 2 Years Ago
      I still prefer Fangs, but I like that they modify the logo with each major change.
      transam
      • 2 Years Ago
      I'd really like to know the logic behind the new Viper not being a Dodge. Why is SRT now a brand? I agree with other comments this is more stupid than creating a seperate Ram brand. The Dodge name has equity in it and this creates confusion more than anything. In an era of consolidation (which typcally makes sense) this is a real dumb dicison. Marchione wants to eliminate duplicate models from Chrysler's lineup (like the Caravan/Town & Country), yet they add these brands for no apparant reason. I would like if someone can come up with a logical reason why there needs to be an SRT brand (and Ram for that matter). The Viper is Dodge, as is the Ram.
        Kip
        • 2 Years Ago
        @transam
        Playing devil's advocate here as I'm not particularly fond of the re-branding approach, but the original Viper was marketed without the Dodge name. There was unique Viper signage next to the Dodge signs at some dealers (don't know if it was all of them). At that time, they were trying to uncouple the Viper from the Dodge brand. It's also what AMG did for years. It was the AMG Hammer, not the Mercedes Hammer by AMG. Granted, AMG was an "independent" company at the time. So, taking a SWAG at the reasoning, Fiat may be spinning off the SRT brand from Dodge specifically and using it and it's brand presence as their performance arm for both Dodge and non-Dodge products (e.g. SRT 200, SRT MiTo, etc.). Fiat's other brands either don't have a performance arm or one that carries much weight.
      TOGO
      • 2 Years Ago
      I'm still a fan of Sneaky Pete, but now in retrospect it now looks a little Geico geckoish. Still a solid design.
      hp
      • 2 Years Ago
      Companies build halo cars, and halo products for a reason. It has to do with psychology and anchoring. This car will be badass and will be featured in every car magazine and blog. Yet they don't want the Dodge name attached to it. Who the hell makes these decisions??
        ThomasP
        • 2 Years Ago
        @hp
        As an SRT brand car it can be used as a halo car for all of Chrysler group. Especially with SRT models coming from every brand (Jeep GC, Dodge Charger, Chrysler 300 (okay except Ram... for now)
      Cruising
      • 2 Years Ago
      To be honest when in comparison to the actual animal "Sneaky Pete" appears to be missing it's lower jaw structure or it's not as defined. The second one "Fangs" is the one I've grown use to most, but because it's a flat outline you don't really get the sense of the mass of a vipers head. The third one "Stryker" is the more accurate portrayal of the animal, you get a sense of mass and characteristic shape of the viper's head and the lower jaw is more defined.
      • 2 Years Ago
      [blocked]
      Al Terego
      • 2 Years Ago
      Did anyone else look at the new emblem upside-down and sideways?
      Indubitably
      • 2 Years Ago
      SRT Viper... that just doesn't sound right. I think people will just ignore that acronym and still call it a Dodge Viper.
      artandcolour2010
      • 2 Years Ago
      I think they're cool. Graphically, Gen 2 is the strongest, but Gen 3 isn't bad. I didn't realize they changed it from Gen 1 to Gen 2, so it makes sense to make a new one for Gen 3. I'm not sure about the SRT "brand." Does anyone really call their new trucks only Ram? I still think of them as Dodge Rams. And if the trucks and the new Viper aren't really Dodges anymore, let's get rid of the tired crossbar grilles on them.
    • Load More Comments