Hyundai has been hitting on all cylinders of late, adding the Elantra Coupe and Hatchback, the Veloster Turbo and the upcoming Azera. That's a lot of new metal for one calendar year, and it appears the Korean automaker is just getting warmed up.

Fox News reports that Hyundai USA CEO John Krafcik hinted to a new entry into the six- and seven-passenger crossover segment. The affable exec pointed out that Hyundai needed to do a better job of attracting families to the brand, adding "it's probably fair to say we need more presence in the six and seven passenger crossover segment where we have the Veracruz now."

Hyundai is also expected to unveil a new Santa Fe at the New York Auto Show, so the automaker's CUV offerings are definitely looking up. As we reported back way back in June of 2010, we expect Hyundai to eventually offer a long-wheelbase three-row version of the new Santa Fe to replace the slow-selling Veracruz, though the automaker has yet to confirm this development.

But while Krafcik hints that some new CUV metal is coming, fans of the Italic H shouldn't hold their breath in anticipation of a pickup truck. Krafcik reportedly told Fox News that the automaker could build a truck if it wanted to, but the brand will instead focus on more efficient vehicles.


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  • 41 Comments
      mhsden
      • 2 Years Ago
      I will stick with my ford !
      • 2 Years Ago
      [blocked]
      Boivie
      • 2 Years Ago
      I would want a Genesis based ute (like an El Camino). I suppose a truck like Porter wouldn't improve Hyundai's image in the US... http://commons.wikimedia.org/wiki/File:20111002_hyundai_porter2_01.jpg
      BMW ROCKS!
      • 2 Years Ago
      elantra is aging fast
      Basil Exposition
      • 2 Years Ago
      Very smart to stay out of the pickup game. They'll be stronger for it. Ask Toyota and Nissan how their massive investments in full size pickups have worked out for them.
        jtav2002
        • 2 Years Ago
        @Basil Exposition
        While I definitely agree that it's good they're staying out of the segment, if they were going to produce any kind of truck personally I'd think it would be a midsize entry where the lack of any real players save for the Tacoma and Frontier would make it enter a little bit easier than it would into the full size truck market where there's a lot of competition and good products.
      • 2 Years Ago
      [blocked]
        Luke
        • 2 Years Ago
        Actually, a pickup truck is a necessity if you're shopping at Costco. You can't get out of that place for less than $500 and 1,000 lbs! ;) Now, if you're shopping at Wal-Mart....
      fat kid
      • 2 Years Ago
      Serious though, Hyundai needs to build an SUT, and also bring back the Kia Borrego and make it unibody.
      Johnny
      • 2 Years Ago
      Good idea. Now if only Honda and Nissan could get that memo.
      Luke
      • 2 Years Ago
      That's a very smart move. Just ask Nissan and Toyota.
      ruissimo
      • 2 Years Ago
      Hyundai doesn't need to sell trucks. What they NEED to to do is to put out a real competitor to the Honda Odyssey / Toyota Sienna minivans... AND to bring the i40 wagon to the States! Here it is: http://www.hyundai-i40.eu/public/images/01_home/wagon_big.png
        Darius
        • 2 Years Ago
        @ruissimo
        At first I read wrong and thought you were talking about the i40 sedan but yes they really do need to bring the i40 wagon to the US and call it the Sonata touring.(especially since the Elantra gets the much shorter i30 hatch.)
      hjc73734
      • 2 Years Ago
      How about a Ford Ranger sized truck.... now that it's gone with no replacement.
        AngeloD
        • 2 Years Ago
        @hjc73734
        The Chevy Colorado - GMC Canyon are only very slightly larger than the S-10 - Sonoma they replaced. Thier track and wheelbase is within an inch or so of the old models. They are still basically Ranger-sized.
        Iselin007
        • 2 Years Ago
        @hjc73734
        Ford Rangers were use at factories to pick up and delivery, mail,parts for machines, and other operations. Now that many factories left the vechicle sales dropped causing their elimination.
      regionrat
      • 2 Years Ago
      If they DID add trucks/SUVs to their lineup, they might approach Nissan's numbers, but Nissan has a loooot of models in the U.S., and this probably is a more cost-effective approach. The mass-market Elantra and Sonata already have all the tools in place, so for the next few years, this is what Hyundai should focus on: --Promoting the hell out of their next Santa Fe. --Updating the Tucson's powertrain/interior. --Creating a sportier version of the Elantra sedan with their upcoming 1.6L turbo. --Replace Veracruz entirely to go after Traverse market -- new name as well. --Take all the good stuff from the Veloster and make a typical sporty fun cheap coupe that looks like a coupe. That'll bring in the youth market. And since it's Hyundai, I bet they'll actually do most of those things. But not the last one. Oh well.
        Darius
        • 2 Years Ago
        @regionrat
        But Hyundai is far ahead of Nissan globally.
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