To save operation costs, Coda Automotive will sell its battery-electric sedans through franchised dealers and not at its so-called "experience centers" that are designed to educate the public about EVs, Automotive News reported.

Coda CEO Phil Murtaugh estimated that a franchised dealer would need to sell about 65 cars a month to be viable, though Coda hasn't disclosed total sales targets, the publication said. Coda, which opened its Los Angeles headquarters in November, has one "experience center" at a shopping mall in Los Angeles's Century City district. Two California dealers – one in San Diego and another in San Jose – should be carrying Codas by the end of this month.

The company, which aims to have agreements with 40 North American dealers by the end of the year, is launching sales of its 150-mile-range Sedan for $39,900. Coda also said last month that it would sell a version with a slightly shorter single-charge range for $2,650 less.

Coda has raised more than $300 million since its 2009, including a $147-million round last fall. Coda Automotive parent Coda Holdings also said in January that it would operate a division that specializes in energy-storage devices to capitalize on what some analysts say will be a boom in revenue from secondary use of automotive batteries.


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  • 18 Comments
      Dan Frederiksen
      • 2 Years Ago
      carrying meaning delivering by end of february? or pallbearer.
      amtoro
      • 2 Years Ago
      65 cars per month per dealership?.... good luck!
      DRstrangelove
      • 2 Years Ago
      1995 called. It wants its car back.
        Spec
        • 2 Years Ago
        @DRstrangelove
        Poor Coda. They get so slammed here for having such a boring average-looking sedan. But hardly anyone slams the catfish Leaf which is also pretty meh.
        2 Wheeled Menace
        • 2 Years Ago
        @DRstrangelove
        I know, right? looks like a mid 90's Daweoo or Kia.
        Ryan
        • 2 Years Ago
        @DRstrangelove
        I drive a 1995 car... (Coda should look at how Saturn did things in the 90s and be different) And instead of selling it to CA, it would fit in around here in the midwest. The price wouldn't work here though. That is a California price.
          EVnerdGene
          • 2 Years Ago
          @Ryan
          California price ? Maybe California government agency price, and federal agency price. I'd like to know if anyone that reads this blog has the hots to buy a CODA. OK, maybe not the hots, just plans. (buying one for the government agency you work for does not count)
        2 Wheeled Menace
        • 2 Years Ago
        @DRstrangelove
        The Leaf is not the prettiest car by any stretch, but it sure beats the hell out of the Coda.
          • 2 Years Ago
          @2 Wheeled Menace
          Um, actually having seen 2 Leafs down in Colorado Springs at Nissan, and seeing 2 CODA engineering vehicles (and ridden in one), I would have to say that the CODA actually is better looking than the Leaf. Not saying the CODA is drop dead sexy like the Tesla X by any stretch, but it does seem more appealing to me when compared side by side. The proof will be in the range and reliability.
      EZEE
      • 2 Years Ago
      I was thinking a cross between a Ford 500 (back end), and something MORE boring (front end). That said, we should judge on the car's merits....sigh ....
      Actionable Mango
      • 2 Years Ago
      The Coda isn't really ugly, it just looks dated. It's retro, but it's retro in a BAD way. I applaud people who buy the Leaf. And it's a great car for what it is. But it's also the second ugliest car made today. (Juke being the first, and also made by Nissan.)
      Ian Bruce 伊恩·布鲁斯
      We can thank EV startups like Coda and others for legitimizing the EV marketplace. The irony is that this may ultimately put them out of business.
      marcopolo
      • 2 Years Ago
      Despite the Company having some really dubious corporate investors and entities, (and connected to the most disreputable of the PRC corporations)., I quite like some of Coda's attributes. The car I saw, was quite well built and although clearly a PRC 'knock-off' of a mid-nineties Japanese design, the Coda seemed quite presentable on a boring Toyota Corolla sort of way. People do buy Corolla's! The range is it's main selling feature. But, I would be puzzled at someone buying a Coda for a similar price to a GM backed Volt, or the cache of the Leaf. But it's ambitions are modest, and a dealer in California should be able to sell 4 cars a day!
        EVnerdGene
        • 2 Years Ago
        @marcopolo
        Corolla sized and styled cars. Here's a few reasons CODA is to late to the plate: Nissan Leaf Mitsubishi iMiEV Ford Focus EV Honda Fit EV Fiat EV GM VW ___
          brotherkenny4
          • 2 Years Ago
          @EVnerdGene
          It will be too late when someone mass produces an EV that has a lower unsubsidized cost of ownership/operation than a 4 cylinder 5 speed car that costs $15K. That price depends on your driving habits, but for me it's at $25K. That slides up as gas prices rises. I assume 100 mile range. The range anxiety thing is complete hogwash.
          • 2 Years Ago
          @EVnerdGene
          can you clarify your point, not really sure what you're saying. Fiat has no EV here, nor GM (Volt is not an EV, well not a true EV), VW has nothing here, the MiEV is not on the market yet I don't believe, and the Leaf JUST hit the dealers around here. In fact, are any of these on the market in the US besides the Leaf, which was also greatly delayed?
        • 2 Years Ago
        @marcopolo
        well, really shouldn't throw the Volt in there since it's a more normal looking Prius, not an electric. IF the buyer is seeking a TRUE electric, then right now it's either the Leaf (ugly as well) or the Coda, or a Tesla if you're fabulously wealthy.
      EVnerdGene
      • 2 Years Ago
      there will be at least 3 other pure electrics available in the US within the next year Ford EV - for sure - and a very nice looking car in my opinion iMiEV - already here Tesla S - soon (too expensive to appeal to my pragmatic temperament, but purportedly selling like hotcakes?) $59k/$79k = meer chump change ? talking about expensive - I was just reading an old issue of Road & Track where they did their latest test on a Tesla Roadster. price as tested $159,000 youch! (btw: I think this is a little indicative of the real costs of the battery system/thermal managment/BMS/containment/etc
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