You'd think that lobbing four cylinders off a car's engine would have an adverse effect on its performance, right? But Bentley is out to show that its new Continental GT with the V8 engine can fly every bit as much as the W-12 model. And by fly, we do mean fly.

Not only is the updated 2013 twelve-cylinder model 55 pounds lighter than the one it replaces, but the eight-cylinder model is lighter still. That helps the V8 achieve 40-percent better fuel economy, while still delivering 500 horsepower – 131 hp shy of the W12 – for a 4.6-second sprint to 60.

To drive the point home, Bentley airlifted its new Continental GT V8 over Munich – the hometown of its parent company's arch-rival BMW – and placed it on a rooftop for all to see. If you missed the publicity stunt while driving home from the beer hall, you can scope it out in the video and press release after the jump and the high-res image gallery above.

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(Crewe/Munich. 10 February, 2012) Bentley Motors celebrated the arrival of its new 4.0 litre V8 Continental GT coupe in Germany with a sensational flying debut above downtown Munich.

Anyone struggling through the rush hour would have seen the bright red Bentley taking a dramatic short-cut, suspended beneath a helicopter, to beat the traffic jams and arrive at a specially-designed podium at the summit of a high rise complex close to Munich's city centre. The fashionable SkyLounge – positioned in a glazed bridge between two skyscrapers – was the venue for an exclusive Bentley Continental V8 launch party for 300 VIP guests.

Klaus Becker, General Manager of Bentley Munich, who organised the show-stopping helicopter lift commented:

"A dramatic car got the debut we felt it deserved and we took a little bit of our inspiration from Bentley's iconic 'Winged B' emblem. On a practical level the helicopter was the fastest way to get to the rooftop podium."

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    • 1 Second Ago
      • 3 Years Ago
      For some of us, the helicopter is MUCH more interesting(!) . . . dual rotors, no tail rotor? Wow.
        • 3 Years Ago
        The K-max - Coming in unmanned variants to a battlefield near you.
          • 3 Years Ago
          Already in battlefields in an unmanned variant....they're testing one in Afghanistan as we comment.
      • 3 Years Ago
      Sooo... why did they place it on the top of the building? Because it's so light? Crazy looking 'chopter though. While a 40% bump in mileage seems impressive (14 to 19.6 combined?), one would hope the mileage would increase that much if you're switching from a TT 12 cyl motor to a simple V8.
        Krishan Mistry
        • 3 Years Ago
        A TT V8, mind you. Gaining 40% efficiency for a power reduction of only 12% is pretty nice, especially given the tastier engine note, reduced mass, and slightly improved dynamics. No wonder it isnt going to be much cheaper, it isnt really less of a car.
          • 3 Years Ago
          @Krishan Mistry
          Did not notice that it was a TT V8, maybe because AB completely neglected to mention that in the post. *ahem* "The more you know...."
      Pj Taintz
      • 3 Years Ago
      not that you care about fuel economy if you are buying a bentley anyway but that was an entertaining video. I have been to the BMW museum back in 2008 and the pride is huge there. I would wager that this is the same the chevy ford truck feud here. Cant wait to see what BMW does in response
        • 3 Years Ago
        @Pj Taintz
        first off, no need for the name calling dick...... second my point was simply that the surrounding area is very proud of BMW
        • 3 Years Ago
        @Pj Taintz
        Check your facts first moron - BMW and Volkswagen came to an agreement whereby Volkswagen would manufacture both Bentley and Rolls-Royce cars until the end of 2002, whereupon the right to build Rolls-Royce cars would be BMW's alone. During this period, Volkswagen reduced its reliance on BMW as a supplier: as of 2003, BMW engines are not used in Bentley cars. - it is a BMW / VW feud
      • 3 Years Ago
      I'll stick to my ford pickup .... Gets er done!
      • 3 Years Ago
      That is a huge Rocket on the back of that copter! Think batman might be selling bentley helicopter designs
      Robert Fahey
      • 3 Years Ago
      I thought the Ferrari FF snow photos were uniquely preposterous. Looks like they started a trend instead. Shows how much I know.
      • 3 Years Ago
      Geesh, that is pretty lousy publicity stunt. That buildings in the video are T-Mobile Deutschland and Events Over Munich (Dingolfinger Stra├če 7, 81673 Munich). BMW building is way across the city to the northwest (Dostlerstra├če, 80809 Munich). Both are about seven kilometres apart, making it hard for the BMW staff to see the red Bentley across the city... I was invited to the event that took place on 8 February, but I couldn't attend due to the scheduling conflict.
      Ronald Rohde
      • 3 Years Ago
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