Nissan clearly wants to get as much mileage as it can out of the "duel" it staged between its Infiniti M Hybrid and the Porsche Panamera S Hybrid. You'll remember the spot, showing the M35h ripping through the quarter-mile in less than 14 seconds, ahead of the hybrid Porsche. Infiniti got Guinness World Records to proclaim it the fastest accelerating full hybrid last year, which served as the inspiration for filming the online ad.

Now, a new video has been posted to YouTube, showing some behind the scenes footage of the filming of the ad. It's not exactly earth-shattering stuff, as the parts we found most interesting were the shots of the camera chase car, which is neither an Infiniti nor a Porsche, but actually a Mercedes-Benz M-Class.

While we like the spot, this second go-round with it had us contemplating other things. We always wonder about the effectiveness of comparing your brand to another when it's clearly done to try and rub some of that competitive luster onto your own badge. And backing it up by throwing out a name that we most closely associate with overweight twins riding motorcycles? We like the M Hybrid, and we're happy to get more of a look at it, but if Infiniti really wants to impress, we'd like to see some more competitive comparisons, like how it performs on a road course or even how it matches up with non-hybrid models.

Click past the jump to watch the full video.


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    • 1 Second Ago
  • 12 Comments
      Letstakeawalk
      • 6 Hours Ago
      "Infiniti will have a tough time stealing away buyers from that category, they're too far behind and their brand not nearly as respected." Infiniti has a pretty good reputation, actually. They'll be just fine, don't you worry about them.
      Smith Jim
      • 6 Hours Ago
      I hope Nissan has done a better job with fuel efficiency than Fisker.
        2 Wheeled Menace
        • 6 Hours Ago
        @Smith Jim
        Not hard to best Fisker when your vehicle doesn't weigh as much as a hummer.
        Letstakeawalk
        • 6 Hours Ago
        @Smith Jim
        Since the Fisker can get 30-40 miles AER, it really comes down to how the car is driven how much gasoline it will use. A Fisker driver with a normal commute won't be using any gas... But let's be honest, Karma buyers don't really care about gas. They buy a Karma because of what it looks like! I personally am a big fan of the Infiniti's styling, but you see those everywhere - it's a pretty common car (for good reason, but...). The Karma is more about having something very *special*, and the ability to not use any gas at all on most trips is just part of the wow-factor.
          marcopolo
          • 6 Hours Ago
          @Letstakeawalk
          @LTW As usual, a shrewd and accurate analysis, presented without any gratuitous moralising!
        DaveMart
        • 6 Hours Ago
        @Smith Jim
        They have: http://usnews.rankingsandreviews.com/cars-trucks/Infiniti_M-Hybrid/
      Nick
      • 6 Hours Ago
      By Infinity is a different brand from Nissan...they represent premium products. Did anyone say luxury cars should not be efficient?
      Letstakeawalk
      • 6 Hours Ago
      "Did anyone say luxury cars should not be efficient?" No, they didn't. But this car isn't aimed at people who are looking for absolute efficiency. Those people will look at something else, like a Leaf. Luxury car buyers are generally looking for power, and comfort - both of which come at the cost of efficiency. Gradually, the two products will overlap, but it's still very early in the game for electrified vehicles. Give it time... In a year or so, the Tesla Model S will be aimed right at the heart of this segment, but even it will still cost at least as much to nearly twice as much depending on specs.
      Nick
      • 6 Hours Ago
      Sales numbers don't lie.
      Nick
      • 6 Hours Ago
      Letstakeawalk Infiniti chose to build a product aimed at the "premium-performance" buyers, a category already claimed by BMW and a few other well known brand names. Infiniti will have a tough time stealing away buyers from that category, they're too far behind and their brand not nearly as respected. Infiniti could have stood out (for once) by being one of the first to propose a luxurious, comfortable but highly efficient car. And believe it or not, there are people out there who like it that way!
      Nick
      • 6 Hours Ago
      How about aiming for world's most efficient hybrid next time?
        Letstakeawalk
        • 6 Hours Ago
        @Nick
        Different market. Besides, Nissan already sells a BEV for those interested in absolute efficiency.