General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the end of the world and Ford customers were left to fade into the fossil record. Interestingly enough, however, the spot may not have had the intended effect of pushing more eyes toward GM products.

According to TheCarConnection.com, the ad may have benefited Ford more than Chevrolet. Kelley Blue Book keeps an eye on which vehicles visitors to the site are interested in, and Ford saw an immediate uptick directly after the GM commercial aired. Ford didn't have a big Super Bowl ad this year.

That wasn't all. Ford continued to see a swell in shopping in the days after the Super Bowl. Interest in the Silverado, meanwhile, rose slightly when the ad aired before leveling off during the remainder of the game and falling shortly thereafter. Interest in the F-150, meanwhile, continued to surge. According to TheCarConnection.com, the F-150 saw a greater boost in shoppers week over week while the Silverado fell off by 25 percent. Turns out Ford shouldn't have been so upset about the spot after all. Click past the jump to see the ad one more time.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 74 Comments
      ToucanSam
      • 2 Years Ago
      The real metric that should be more interesting is the impact on the sale of Twinkies.
        ELG
        • 2 Years Ago
        @ToucanSam
        I couldnt decide whether that was a zombieland reference or just coincidence
      msrygwel
      • 2 Years Ago
      I think the media hype over this commercial is ridiculus. About time the GM tried to inject a little humor into their ads. Lighten up, people!~
      Roomster39
      • 2 Years Ago
      There's a big difference between correlation and causation.
      mitytitywhitey
      • 2 Years Ago
      The Big 3 trucks are all the same anyway, and I don't mean that in a bad way. A half-ton Ford, Chevy, or Ram can all out-tow a 1-ton of just 10 years ago. And the 1-tons can all tow an aircraft carrier with their 800 lb-ft of torque. I thought this commercial was kinda goofy in that everything from a '78 Chevy on up to a 2012 Siverado are more 'apocalypse-proof' than every year Ford or Ram? For the last 40 years, each manufacturer has copied what the other 2 are doing to the T. For me, I just go to the dealers and settle on whichever I like the most and can get a good deal on. But I wouldn't be unhappy with a Ford with 800 lb-ft of torque, a GM with 800lb-ft of torque, or a Ram with 800lb-ft of torque.
      Alan G.
      • 2 Years Ago
      GM has a lot of nerve slamming a competitor after running to the government begging for bailout money.
        • 2 Years Ago
        @Alan G.
        [blocked]
          Elmo
          • 2 Years Ago
          Oh look, Luke and Mike, who have made absolutely smart comments, have been downvoted.
          Luke
          • 2 Years Ago
          You're an idiot. Ford didn't ask for government money. What are you smokin'?! Ford also never ran an ad 'slamming' the bailouts. They ran an ad showing a CUSTOMER'S opinion of BAILOUTS in GENERAL for ANY company. Get real.
          Mike
          • 2 Years Ago
          Umm Ford was there to back GM and Chryser because they use the same parts suppliers and if they went down so would the parts suppliers leaving Ford all alone scrambling to get parts elsewhere.
        erjhe
        • 2 Years Ago
        @Alan G.
        You're right, because bailout money determines whether or not a truck is worth its weight.
        rlog100
        • 2 Years Ago
        @Alan G.
        Ford got a Chrysler size loan from the government, a special program to find them refinance their loans to lower rates, and about a $20 bln dollar line of credit earmarked for them at the Fed Discount Window which is credit that is as close to free as you can get.
      Cruising
      • 2 Years Ago
      Ford actually builds a post apocalyptic truck, a little thing called the Raptor.
      Luke
      • 2 Years Ago
      I guess the fact that Ford has more trucks on the road with 250,000 miles on the odometer that GMs doesn't matter? All GMs number shows is that there are more older GMs on the road than Fords. It doesn't tell you how many miles they have. 80% could have under 100k and you wouldn't know it. They could've been babied their whole lives. Ford trucks are built tough and used hard. We have trucks that get over 50k miles/year on them and they're Fords, not Chevys. It's just how it is. I guess coming in second for 34 straight years is bound to frustrate anyone. This is how GM is choosing to vent that frustration. Still doesn't change facts.
        Danaon
        • 2 Years Ago
        @Luke
        PS: Ford is just saying they have a lot of trucks on the road with more than 250k miles. That actually doesn't mean half tons, it includes heavy duty/commercial vehicles. That makes it mean a lot less. Most heavy duty commercial vehicles get that many miles put on them regardless, even if they require a lot of repairs. For example, a normal warranty for a heavy duty/medium duty truck is 18 months/150k miles. It really doesn't mean anything. Plus, GM has outsold Ford in the half ton market for decades, and continues to do so.
          Luke
          • 2 Years Ago
          @Danaon
          'For decades'? Really? Please provide your statistics. PS:Chevy is just saying they have more truck registrations than others. This means their HDs, too, which makes it lots less. If GM sold more heavy duty/commercial trucks, you bet your ass they'd include that. But they don't. So they can't. Because they can't. You GM boys always want to combine sales to beat Ford and that's the ONLY way you can, but it's extremely rare. But I'm here to tell you there are people that would not buy a Silverado, but will buy a Sierra. Makes no sense to me, but that's how it is otherwise GM would combine the two permanently. They are two differently styled trucks with different options and different customers. Again, I say that finishing second (or worse) for 34 straight years must be frustrating. However you need to vent that frustration to make yourself feel better, you do it.
      Christopher
      • 2 Years Ago
      LMFAO! GM, 3 rules should be followed carefully after this backfiring ad debacle. 1. Shut the "F" up about the competition. 2. Build quality products with no deficiencies. 3. Let your product speak for itself. Let's just try this and see what happens.
        Rob
        • 2 Years Ago
        @Christopher
        GM hasn't learned anything in the 100 years they've been in business so why should they start now.
      Danaon
      • 2 Years Ago
      Ford making such a big deal about it was just a PR stunt. They didn't want to spend money on a Superbowl ad, so they just complained loudly about GM's ad to get some publicity.
        Jon Bowen
        • 2 Years Ago
        @Danaon
        you obviously know everything....
          Danaon
          • 2 Years Ago
          @Jon Bowen
          It's a pretty common thing to do, actually. See: Donald Trump and every single presidential election since the 80s.
      Paradigm ♂♂
      • 2 Years Ago
      Umm, no Ford should have absolutely been mad at a lying commercial.
        the.nope
        • 2 Years Ago
        @Paradigm ♂♂
        Its not lying if you word it right and how it is meant to be interpreted. they say there are more registered C/K-series and Silverados then there are of F-series. They say longest lasting and most dependable. That can be interpreted in many ways. And on thing that they can also go on is percentage, Ford did sell more F-series but doesnt have as many registered as Silverado. So that is where the top selling truck hurts Ford They can also go off of standard deviation which will hold up in court. To put it simply for most to understand it is a more accurate version of the average. Ford might have more trucks on the road with 250,000 miles. But that could be an extreme and the standard deviation could say that a regular F-series could only get X amount of miles while a Silverado could get Y in this case Y
      The Other Bob
      • 2 Years Ago
      I like F-150’s and I might buy an Ecoboost. But… Let’s just say I am stuck in a post-apocalyptic world, where I have one vehicle that I rely on to fetch my water and food. I won’t likely be able to change the oil or do other basic maintenance. In this scenario, I want my truck powered by a cast iron, pushrod, small block Chevy that can run for years without hardly any maintenance. A turbo V-6 or DOHC V-8 engine would just not be as confidence inspiring.
        akuma810
        • 2 Years Ago
        @The Other Bob
        in which case, wouldnt a 4-cylinder pickup be even better than that small block?
        jtav2002
        • 2 Years Ago
        @The Other Bob
        You're not going to live long enough on a diet of twinkies to worry about long term maintenance.
        JamesJ
        • 2 Years Ago
        @The Other Bob
        I believe the truck that can survive the apocalypse is the Dodge Ram with the old Cummins diesel engine. I am a Chevy fan by the way.
      dukeisduke
      • 2 Years Ago
      Well, after all, Chevy is second in sales. I'm not saying they're bad trucks, just that Ford outsells them. They need to come up with an answer to EcoBoost, or better yet, offer a turbo-diesel half-ton.
        • 2 Years Ago
        @dukeisduke
        [blocked]
          merlot066
          • 2 Years Ago
          While that's true, Ford (one brand) is able to outsell GM's two brands which means less costs all the way down the line from design and engineering to marketing and dealer networks. That's why the F150 is the most profitable vehicle sold in America while the GM Full-sized trucks are #2. Ford is #1 in sales and profit per vehicle while GM is #2 in both.
        • 2 Years Ago
        @dukeisduke
        [blocked]
    • Load More Comments