Nissan clearly wants to get as much mileage as it can out of the "duel" it staged between its Infiniti M Hybrid and the Porsche Panamera S Hybrid. You'll remember the spot, showing the M35h ripping through the quarter-mile in less than 14 seconds, ahead of the hybrid Porsche. Infiniti got Guinness World Records to proclaim it the fastest accelerating full hybrid last year, which served as the inspiration for filming the online ad.

Now, a new video has been posted to YouTube, showing some behind the scenes footage of the filming of the ad. It's not exactly earth-shattering stuff, as the parts we found most interesting were the shots of the camera chase car, which is neither an Infiniti nor a Porsche, but actually a Mercedes-Benz M-Class.

While we like the spot, this second go-round with it had us contemplating other things. We always wonder about the effectiveness of comparing your brand to another when it's clearly done to try and rub some of that competitive luster onto your own badge. And backing it up by throwing out a name that we most closely associate with overweight twins riding motorcycles? We like the M Hybrid, and we're happy to get more of a look at it, but if Infiniti really wants to impress, we'd like to see some more competitive comparisons, like how it performs on a road course or even how it matches up with non-hybrid models.

Click past the jump to watch the full video.


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    • 1 Second Ago
  • 20 Comments
      Canon940
      • 2 Years Ago
      I own an Infiniti G35X 4 door sedan. Great, great car. I have been a Chevrolet man all my life, that is until I bought this car, Infiniti makes the best luxury car for the dollar, on the market. I believe that Infinit makes the better car but does not get the credit that Mercedes, Porche and Audi gets. The silent sleeper. I will never buy anything but Infiniti.
      BlackDynamiteOn
      • 2 Years Ago
      A 13.41 quarter is pretty fast...... BD
      Maddoxx Play
      • 2 Years Ago
      what's funny is this car is quicker than 99% of the cars that ppl who post on autoblog drive. If your car is faster than this car, has better fuel economy, more luxurious, a better value, more reliable, or is in the Guinness Book of world record for anything and still holds that title go ahead and talk, if not it's better to wait until you do have something better than this car.
      archeomoos
      • 2 Years Ago
      Hey, all of this is great with the hybrids and all.....Wake me up when one wins the Indy 500...K?
      WillieD
      • 2 Years Ago
      And they use a Mercedes towed by an F-150. Infiniti sure does love using the competition to get the dirty work done.
      Cyberduk
      • 2 Years Ago
      What's even less exciting is it gets 27/32 MPG, and starts at $54k, $9k more than the non-hybrid model. Lets see $300 per month for gas for 2 1/2 years is about $9k. Oh, wait, the hybrid still uses gas too. Make that 3 1/2 years of gas before you even make up the difference, and the carbon footprint isn't that much better than the non-hybrid either.
      BlackDynamiteOn
      • 2 Years Ago
      Pretty sure the 7-series hybrid is faster....... BD
      archeomoos
      • 2 Years Ago
      Hey, all of this is great with the hybrids and all.....Wake me up when one wins the Indy 500...K?
      Chris Young
      • 2 Years Ago
      This is kind of a stupid vehicle to build. Its cool but completely useless.
      Jonny F'in Kacz
      • 2 Years Ago
      Mercedes and Nissan are developing engines together... shouldn't be too much of a surprise.
      joe
      • 2 Years Ago
      the chase camera car is an AMG ML. there is a company that does all this high speed chase video stuff with some really crazy cars. that AMG ML and EVO 9 also modded. the reason they are blacked out is so the chase cars dont glare any lighting on the set when filming. ill see if i can pull up the name of the company that does this.
      • 2 Years Ago
      [blocked]
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